Intelligent Support Systems for Marketing Decisions, Nikolaos F. Matsatsinis; Y. Siskos

Автор: Oswald, Laura
Название: Marketing semiotics
ISBN: 019956650X ISBN-13(EAN): 9780199566501
Издательство: Oxford Academ
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Цена: 9198.00 р.
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Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Автор: Mcgannon
Название: Intelligent Disobedience
ISBN: 113803651X ISBN-13(EAN): 9781138036512
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: This is a rich and sophisticated book that interweaves real life experiences from successful leaders...everything the senior manager needs to survive and thrive in a complex, uncertain, ambiguous and fast-changing world.

Автор: Srinivasan
Название: Case Studies In Marketing, 6Th Ed
ISBN: 8120349962 ISBN-13(EAN): 9788120349964
Издательство: Mare Nostrum (Eurospan)
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Цена: 3049.00 р.
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Описание: Now in its sixth edition, this text provides cases that have been culled from the business world and drawn from authentic sources. In this revised edition, most of these cases studies have been thoroughly updated. Four new cases have also been included: the Indian retail industry; the Indian airline industry; Hindustan Unilever Limited; and the 3G Network in India.These cases highlight the business environment of different companies, specifically from the point of view of competitiveness, product development, market strategies and international business. The facts and data are presented in a simple and easy-to-read style for better understanding.The book is meant as an adjunct text for postgraduate students of management. Also, executives attending management and development programmes will also benefit from this title.

Автор: West Douglas
Название: Strategic Marketing
ISBN: 019968409X ISBN-13(EAN): 9780199684090
Издательство: Oxford Academ
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Цена: 10257.00 р.
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Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

Автор: Mahoney L. Meghan
Название: Strategic Social Media Marketing To Soci
ISBN: 1118556844 ISBN-13(EAN): 9781118556849
Издательство: Wiley
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Цена: 6170.00 р.
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Описание: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

Автор: Nikolaos F. Matsatsinis; Y. Siskos
Название: Intelligent Support Systems for Marketing Decisions
ISBN: 1461354153 ISBN-13(EAN): 9781461354154
Издательство: Springer
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Цена: 18294.00 р.
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Описание: Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 17074.00 р.
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Описание: Innovations in Social Marketing and Public Health Communication

Автор: Jorge Casillas; Francisco J. Mart?nez-L?pez
Название: Marketing Intelligent Systems Using Soft Computing
ISBN: 3642265251 ISBN-13(EAN): 9783642265259
Издательство: Springer
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Цена: 23783.00 р.
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Описание: These days it is more essential than ever to develop ad hoc knowledge discovery in databases (KDD) applications for the resolution of information and decision-taking problems in marketing. This book explains soft computing methods that are fit for the purpose.

Автор: Berend Wierenga; Gerrit van Bruggen
Название: Marketing Management Support Systems
ISBN: 0792386159 ISBN-13(EAN): 9780792386155
Издательство: Springer
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Цена: 25491.00 р.
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Описание: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. This book focuses on marketing management support systems. It deals with the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

Автор: Berend Wierenga; Gerrit van Bruggen
Название: Marketing Management Support Systems
ISBN: 1461370760 ISBN-13(EAN): 9781461370765
Издательство: Springer
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Цена: 12196.00 р.
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Описание: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

Автор: Dung Nguyen
Название: Marketing Decisions Under Uncertainty
ISBN: 0792399641 ISBN-13(EAN): 9780792399643
Издательство: Springer
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Цена: 25491.00 р.
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Описание: Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm`s marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed.

Автор: Dung Nguyen
Название: Marketing Decisions Under Uncertainty
ISBN: 1461378478 ISBN-13(EAN): 9781461378471
Издательство: Springer
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Цена: 24392.00 р.
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