"Archetypes in Branding: A Toolkit for Creatives and Strategists" offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.
Forge relationships with the myriad stakeholders that affect your business.
Empower your team to access their creativity and innovate with integrity.
Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Автор: Elphinstone, Margaret Название: Light ISBN: 1841959847 ISBN-13(EAN): 9781841959849 Издательство: Неизвестно Рейтинг: Цена: 2483.00 р. Наличие на складе: Нет в наличии.
Описание: `Elphinstone is a worthy successor to writers like Linklater and Mackay Brown, developing themes in the new century with a voice which is distinctly her own.` Herald
Автор: Ffrench, Margaret Название: Notes from the heart, whispers of the soul ISBN: 1035830043 ISBN-13(EAN): 9781035830046 Издательство: Неизвестно Рейтинг: Цена: 959.00 р. Наличие на складе: Нет в наличии.
Автор: Ffrench, Margaret Название: Notes from the heart, whispers of the soul ISBN: 1035830051 ISBN-13(EAN): 9781035830053 Издательство: Неизвестно Рейтинг: Цена: 3028.00 р. Наличие на складе: Нет в наличии.
Автор: Peot, Margaret Название: Science of light ISBN: 0823456072 ISBN-13(EAN): 9780823456079 Издательство: Random House (USA) Рейтинг: Цена: 919.00 р. Наличие на складе: Нет в наличии.
Автор: Shuttleworth, Ashley Название: Cruel and fated light ISBN: 1534453717 ISBN-13(EAN): 9781534453715 Издательство: Неизвестно Рейтинг: Цена: 1781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Peot, Margaret Название: Science of light ISBN: 082344872X ISBN-13(EAN): 9780823448722 Издательство: Random House (USA) Рейтинг: Цена: 1746.00 р. Наличие на складе: Нет в наличии.
Описание: Analyzes informality in Latin America, exploring root causes and reasons for and implications of its growth. This book uses two distinct but complementary lenses. It concludes that reducing informality levels and overcoming the ""culture of informality"" will require actions to increase aggregate productivity in the economy.
Автор: Talbot, David Talbot, Margaret Название: By the light of burning dreams ISBN: 0062820400 ISBN-13(EAN): 9780062820402 Издательство: HarperCollins USA Рейтинг: Цена: 2021.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Skin Revolution is where skincare meets science and self-love - to empower you to look good, feel great, and glow in your melanin-rich skin. `I wish I had advice like this growing up - an incredible guide for people of colour everywhere!` KAUSHAL, Make-up Artist, YouTuber and Entrepreneur
Автор: Shuttleworth Ashley Название: A Cruel and Fated Light: Volume 2 ISBN: 1534453709 ISBN-13(EAN): 9781534453708 Издательство: Неизвестно Цена: 3033.00 р. Наличие на складе: Нет в наличии.
New York Times bestselling author David Talbot and New Yorker journalist Margaret Talbot illuminate "America's second revolutionary generation" in this gripping history of one of the most dynamic eras of the twentieth century--brought to life through seven defining radical moments that offer vibrant parallels and lessons for today.
The political landscape of the 1960s and 1970s was perhaps one of the most tumultuous in this country's history, shaped by the fight for civil rights, women's liberation, Black power, and the end to the Vietnam War. In many ways, this second American revolution was a belated fulfillment of the betrayed promises of the first, striving to extend the full protections of the Bill of Rights to non-white, non-male, non-elite Americans excluded by the nation's founders.
Based on exclusive interviews, original documents, and archival research, By the Light of Burning Dreams explores critical moments in the lives of a diverse cast of iconoclastic leaders of the twentieth century radical movement: Bobby Seale of the Black Panthers; Heather Booth and the Jane Collective, the first underground feminist abortion clinic; Vietnam War peace activists Tom Hayden and Jane Fonda; Cesar Chavez, Dolores Huerta and the United Farm Workers; Craig Rodwell and the Gay Pride movement; Dennis Banks, Madonna Thunder Hawk, Russell Means and the warriors of Wounded Knee; and John Lennon and Yoko Ono's politics of stardom. Margaret and David Talbot reveal the epiphanies that galvanized these modern revolutionaries and created unexpected connections and alliances between individual movements and across race, class, and gender divides.
America is still absorbing--and reacting against--the revolutionary forces of this tumultuous period. The change these leaders enacted demanded much of American society and the human imagination. By the Light of Burning Dreams is an immersive and compelling chronicle of seven lighting rods of change and the generation that engraved itself in American narrative--and set the stage for those today, fighting to bend forward the arc of history.
By the Light of Burning Dreams includes a 16-page black-and-white photo insert.
Описание: This book describes version 4 of CATS CM(R). This methodology for contract managementcan be used in both private and public sector organizations, and is valid for both demandand supply side.Contract management is the realization of intended contract objectives by proactivelymonitoring the fulfillment of all contractually established responsibilities, obligations,procedures, agreements, conditions and rates, resolving all ambiguities, contradictions andwhite spaces, managing all contract-related risks, and implementing all desired changes tothe contract, during the execution phase.CATS CM(R) offers a methodical and scalable approach to contract management. Itprovides a description of the principles, roles, and main issues for the contract managerand the best way of working. In addition to a description of the methodology, CATS CM(R)version 4 also offers specific tools for implementing contract management, for policy aswell as for processes.Increasingly, organizations recognize the importance of being in control of their businessecosystem. CATS CM(R) assists organizations to increase control of their joint responsibilityboth from a procurement and delivery point of view. A large number of organizations havechosen CATS CM(R) as the standard for their contract management processes.This new version of CATS CM(R) has been developed with these various practices in mind.CATS CM(R) version 4 is based on the principle that the management of a contract in execution has strong similarities on both sides of the contract, i.e. demand and supply; both can best be described as working in conjunction with each other.This book is intended for all who are responsible for, or deal with the execution ofcontracts: contract managers, business managers, delivery managers, project managers,service managers, facility managers, buyers, procurement managers, compliance managers,risk managers, account managers, sales managers and HR managers, along with theirdirectors and board members on both sides of the contract.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
