Автор: Godin, Seth Название: All Marketers Are Liars ISBN: 1591845335 ISBN-13(EAN): 9781591845331 Издательство: Random House (USA) Рейтинг: Цена: 1655.00 р. Наличие на складе: Ожидается поступление.
Описание: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."
Автор: Seth Godin Название: Purple Cow ISBN: 014101640X ISBN-13(EAN): 9780141016405 Издательство: Random House Рейтинг: Цена: 1451.00 р. Наличие на складе: Ожидается поступление.
Описание: Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Автор: Godin Seth Название: Dip ISBN: 0749928301 ISBN-13(EAN): 9780749928308 Издательство: Little Brown Рейтинг: Цена: 1516.00 р. Наличие на складе: Нет в наличии.
Описание: Know when to leave your job or relationship and when to stick at it. For fans of The Tipping Point and The Long Tail.
Автор: Godin, Seth Название: Permission Marketing ISBN: 0684856360 ISBN-13(EAN): 9780684856360 Издательство: Simon & Schuster Рейтинг: Цена: 3104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The man "Business Week" calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity time "Permission Marketing" offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, " Permission Marketing" enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale."
Автор: Godin, Seth Название: This is marketing ISBN: 0241370140 ISBN-13(EAN): 9780241370148 Издательство: Random House Рейтинг: Цена: 2243.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: #1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
Автор: Godin, Seth Название: Linchpin ISBN: 0749953659 ISBN-13(EAN): 9780749953652 Издательство: Little Brown Рейтинг: Цена: 1516.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This life-changing manifesto shows how you have the potential to make a difference wherever you are
Автор: Godin, Seth Название: The Practice: Shipping Creative Work ISBN: 0593328973 ISBN-13(EAN): 9780593328972 Издательство: Random House (USA) Рейтинг: Цена: 2575.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
Автор: Godin, Seth Название: Practice ISBN: 0241470048 ISBN-13(EAN): 9780241470046 Издательство: Random House Рейтинг: Цена: 1979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't.
And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking.
And to embrace the empathy required to make work that contributes with authenticity and joy.
Автор: Godin, Seth Название: Tribes ISBN: 0749939753 ISBN-13(EAN): 9780749939755 Издательство: Little Brown Рейтинг: Цена: 1972.00 р. Наличие на складе: Нет в наличии.
Описание: The bestselling business guru who brought us Purple Cow and The Dip offers his first (and totally unique) book about leadership.
Автор: Godin Seth Название: Wisdom, Inc. ISBN: 0887307582 ISBN-13(EAN): 9780887307584 Издательство: HarperCollins USA Цена: 1123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Godin, Seth Название: Permission Marketing: Turning Strangers into Friends ISBN: 1416526668 ISBN-13(EAN): 9781416526667 Издательство: Simon&Schuster UK Цена: 1444.00 р. Наличие на складе: Нет в наличии.
Автор: Seth Godin Название: Linchpin- Are You Indispensable? ISBN: 0749953357 ISBN-13(EAN): 9780749953355 Издательство: Little Brown Рейтинг: Цена: 1972.00 р. Наличие на складе: Нет в наличии.
Описание: Timely new book from US bestselling author, Seth Godin whose previous books include Purple Cow, The Dip and Tribes.
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