Автор: Jens Muller and Julius Wiedemann Название: Logo Modernism ISBN: 3836545306 ISBN-13(EAN): 9783836545303 Издательство: Taschen Цена: 8080.00 р. Наличие на складе: Ожидается поступление. Описание: Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity.
Автор: Wiedemann Julius Название: LOGO Design: Global Brands (BU) ISBN: 3836576759 ISBN-13(EAN): 9783836576758 Издательство: Taschen Рейтинг: Цена: 2693.00 р. Наличие на складе: Ожидается поступление.
Описание: Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals` corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today`s visual culture.
Название: Logo Design (Bibliotheca Universalis) ISBN: 3836556340 ISBN-13(EAN): 9783836556347 Издательство: Taschen Рейтинг: Цена: от 2392.00 р. Наличие на складе: Есть
Описание: Welcome to the comprehensive catalogue of logos. Across industry, media, music, and more, this far-reaching collection explores the irrepressible power of a brand`s graphic representation. Thematic chapters explore how text, image, and ideas distill into a symbol. In handy reference-book size, this is a definitive introduction to the...
Автор: Muller, Jens Название: Logo Beginnings ISBN: 3836582287 ISBN-13(EAN): 9783836582285 Издательство: Taschen Рейтинг: Цена: 8080.00 р. Наличие на складе: Ожидается поступление.
Описание: Global brands such as Rolex, BMW and Louis Vuitton are still using logos designed over 100 years ago. This book goes into the origins of modern trademarks and gathers over 6,000 logos from the mid-1800s to 1940. This is Jens Muller`s extensive complement to Logo Modernism and a must for those interested in branding and its influence.
Автор: Jens Muller and Julius Wiedemann Название: Logo Modernism ISBN: 3836545306 ISBN-13(EAN): 9783836545303 Издательство: Taschen Рейтинг: Цена: 8080.00 р. Наличие на складе: Ожидается поступление.
Описание: Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity.
Автор: Shaughnessy, Adrian Название: Pentagram: Living by Design ISBN: 0500027463 ISBN-13(EAN): 9780500027462 Издательство: Thames & Hudson Рейтинг: Цена: 20625.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Bokhua, George Название: Principles of logo design ISBN: 0760376514 ISBN-13(EAN): 9780760376515 Издательство: Quarto Рейтинг: Цена: 4066.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From noted graphic designer and logo expert George Bokhua, Principles of Logo Design presents essential techniques and examples for developing and refining logos and other visual marks, including the use of grids and other geometric shapes to achieve classic proportions.
Автор: Evamy Michael Название: Logo, Revised Edition ISBN: 1786275813 ISBN-13(EAN): 9781786275813 Издательство: Laurence King Рейтинг: Цена: 4858.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest." - Michael Evamy This bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition. The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers. This compelling compendium takes the reader on a journey showing how each form has evolved through history. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This is a complete, taxonomical guide to the history, development, and style of identity design. The must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition. "The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." - Michael Bierut, Pentagram
Автор: Davies, Jim K Ellul, Jamie Название: Logo Rhythm ISBN: 1911422413 ISBN-13(EAN): 9781911422419 Издательство: ACC-distribution titles Рейтинг: Цена: 7805.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An in-depth look into the origins of how each NHL team was named, received their logo and design, with interviews by those responsible. Written by those most knowledgeable, youll learn why every hockey team to every play in the National Hockey League looks the way it does.
Nothing unites or divides a random assortment of strangers quite like the hockey team for which they cheer.
The passion they hold within them for the New York Rangers, Toronto Maple Leafs, Montreal Canadiens, or Boston Bruins allows them to look past any differences which would have otherwise disrupted a perfectly fine Thanksgiving dinner and channels it into a powerful, shared admiration for their team.
We decorate our lives with their logos, stock our wardrobe with their jerseys, and, in some cases, even tattoo our bodies with their iconography and colors. They're so ingrained in our lives we don't even think to ask ourselves why Los Angeles celebrates royalty; why Buffalo cheers for not one, but two massive cavalry swords; or why the Broadway Blueshirts named themselves for a law enforcement agency in Texas (or why they even wear blue shirts, for that matter).
All that and more is explored in Fabric of the Game, authored by two of the sports world's leading experts in team branding and design: Chris Creamer and Todd Radom. Tapping into their vast knowledge of the whys and hows, Creamer and Radom explore and share the origin stories behind these and more, talking directly to those involved in the decision processes and designs of the National Hockey League's team names, logos, and uniforms, pouring through historical accounts to find and deliver the answers to these questions.
Learn more about the historied Detroit Red Wings and Chicago Blackhawks, as well as the lost but not forgotten Hartford Whalers and Quebec Nordiques, all the way to the lesser-known Kansas City Scouts and Philadelphia Quakers. Whichever team you pledge allegiance, Fabric of the Game covers them in-depth with research and knowledge for any hockey fan to enjoy.
Название: Letterhead and Logo Design 10 ISBN: 1592533752 ISBN-13(EAN): 9781592533756 Издательство: Rockport/Rotovision Рейтинг: Цена: 4552.00 р. Наличие на складе: Нет в наличии.
Описание: Part of the best-selling annual "Letterhead and Logo Design" series, this work features the innovative work in the field from well-known design leaders, design firms, and artists. It portrays creative techniques and full-colour images, covering logos, labels, business cards and envelopes.
Автор: Melissa Davis, Steve Everhard Название: More Than A Name: An introduction to branding ISBN: 1350031038 ISBN-13(EAN): 9781350031036 Издательство: Bloomsbury Academic Рейтинг: Цена: 6358.00 р. Наличие на складе: Поставка под заказ.
Описание: The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name Melissa Davis takes you through everything you need to know about developing a clear identity for a brand and the best techniques to promote the desired message, experience and emotions in the most effective way. You’ll discover: - What makes up a brand identity- How to create guidelines for in-house and external partners- The challenges and benefits of defining and targeting specific audiences- Current trends in corporate promotion, including online and viral marketing With a strong focus on the visual aspects of branding and updated with contemporary examples and information on digital campaigns, this book is perfect for readers coming to the topic from graphic design, marketing and branding.
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