Qualitative research in marketing and management, Hackley, Chris (royal Holloway, University Of London, Uk)
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Автор: Hackley, Chris (royal Holloway, University Of London, Uk) Название: Qualitative research in marketing and management ISBN: 1138332216 ISBN-13(EAN): 9781138332218 Издательство: Taylor&Francis Цена: 6123.00 р. Наличие на складе: Невозможна поставка. Описание: This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. It brings together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Julie Bromley, Terri Ann Leidich Название: Book Marketing for Authors: Get ready, Get set, Succeed! ISBN: 1608082458 ISBN-13(EAN): 9781608082452 Издательство: Неизвестно Рейтинг: Цена: 1786.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The biggest challenge for authors is transitioning from being a writer to being an author, which are two totally different occupations. Many authors have the mindset that once they are published, their publisher handles all marketing and the sales come in like magic. In todays world, that is not reality, no matter how you are published. Written by publisher and author Terri Ann Leidich and author marketing coach and support Julie Bromley, this book simplifies marketing by taking the approach of Get Ready, Get Set, Succeed.
Название: Qualitative Dissertation Methodology ISBN: 1506345166 ISBN-13(EAN): 9781506345161 Издательство: Sage Publications Рейтинг: Цена: 10312.00 р. 14731.00-30% Наличие на складе: Есть (1 шт.) Описание: Drawing from the challenges the author has seen in supervising dissertation students, the book breaks down the dissertation chapter into smaller pieces, providing specific and detailed advice on how to frame the chapter, identify a research setting, work with data sources, develop data collection instruments, articulate a data analysis procedure, and adopt a reflexive stance on research roles.
Описание: Framing research as the process of asking and answering questions, this book demonstrates how to identify good research questions and how to structure and explore them successfully.
Whether you are just beginning your research journey or are a seasoned traveller, it helps you:
• Decide what you want to achieve with your research • Know what options you have to explore your goals • Navigate the nuances of different research approaches • Understand the decisions of other researchers • Choose what path best suits your project.
Through real-life examples demonstrating different types of research, the book introduces qualitative, quantitative, and mixed methods approaches so you can compare different methods at every stage of the research process, from initial idea and design to data collection and analysis.
This new edition includes new chapters on collecting and analysing mixed methods data, and additional content on qualitative data analysis. New examples reflect the cultural and global diversity of social research, and extra visual aids and summaries support understanding of key research concepts and stages.
The book is accompanied by an online teaching guide, including videos, additional case studies, annotated articles, and critical thinking exercises.
Автор: Udo Kuckartz Название: Qualitative Content Analysis: Methods, Practice and Software ISBN: 1529609135 ISBN-13(EAN): 9781529609134 Издательство: Sage Publications Рейтинг: Цена: 7285.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Are you working with qualitative data but unsure how to approach your analysis?
This hands-on guide to qualitative content analysis from two internationally renowned experts provides you with a clear strategy for analysing your data, whether you are working with social media content, field notes, images, narratives or focus group data. Using qualitative interviews as an example, the book provides a clear structure for approaching your analysis that can be adapted for your research project.
Explaining how qualitative content analysis differs from quantitative methods, the book provides you with: •a solid understanding of the principles behind QCA •a step-by-step guide to three types of QCA •guidance on how you can use software to enhance your analysis.
Автор: Yoo, Joanne, Название: Evocative qualitative inquiry : ISBN: 1032145684 ISBN-13(EAN): 9781032145686 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Evocative Qualitative Inquiry explores academic research that evokes vitality and life. It provides a road map into integrating the personal with professional to engage in intrinsically meaningful forms of inquiry. It relays how pleasurable, sensory and rhythmic forms of inquiry can engender a sense of timelessness and growth.
Автор: Esteban-bravo, Mercedes (universidad Carlos Iii De Madrid) Vidal-sanz, Jose M. (universidad Carlos Iii De Madrid) Название: Marketing research methods ISBN: 1108792693 ISBN-13(EAN): 9781108792691 Издательство: Cambridge Academ Рейтинг: Цена: 9029.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
Название: Qualitative consumer research ISBN: 1787144925 ISBN-13(EAN): 9781787144927 Издательство: Emerald Рейтинг: Цена: 18496.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In spite of, and because of, the attention recently paid to “big data” and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual research is in greater demand than ever. Rather than the correlational and superficial view provided from the overflow of numerical data, qualitative and conceptual data help to make sense of what is really going on among consumers. Numerical approaches are a useful first cut at detecting changes in market patterns, but they fail to help understand the underlying and deeper meanings of these data among individual consumers, families, and consumption communities. By gathering data from observation (first hand and automated), depth interviews, projective measures, netnography, videography, qualitative marketing and consumer research help put flesh on the bones of often sterile quantitative data. This volume provides a good illustration of the sorts of insights that qualitative and conceptual analysis can provide. Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, how skiers consume a ski resort, and how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices to the nature of consumer “presence, rethinking the meanings of prices, and buying counterfeit luxuries with friends. These and other practices provide eye-opening insights of their own. But they also spark the imagination by demonstrating what qualitative research can do and why it is an increasingly popular set of techniques.
Автор: Krittinee Nuttavuthisit Название: Qualitative Consumer and Marketing Research ISBN: 981136141X ISBN-13(EAN): 9789811361418 Издательство: Springer Рейтинг: Цена: 7927.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research perspectives and key qualitative research traditions underlying the research, it then elaborates on research design, formulating research directions, research questions, research methods, research validity and reliability, as well as research ethics. The book goes on to cover various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and other alternative tools like projective techniques, autodriving and diaries. These include design of research setting (samples and sampling strategy, context, time) and research procedures (from entry to access and completion of the research project) with resources planning. In addition, the book also addresses data analysis and interpretation as well as presentation, dissemination, and sharing of research results through both academic and practical courses. Lastly, it derives key concepts by reviewing classic research traditions and methods together with academic and practical studies.
Автор: R. Buber; J. Gadner; L. Richards Название: Applying Qualitative Methods to Marketing Management Research ISBN: 1349725064 ISBN-13(EAN): 9781349725069 Издательство: Springer Рейтинг: Цена: 15855.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
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