What is a single-minded proposition? If you know Nike, you know the answer: Just Do It. This is the iconic line known and loved by Nike users worldwide that began its life as a single-minded proposition on a creative brief. Most SMPs don't become this famous. That's because they are exceedingly hard to write. But when they're done well, sometimes they reach this exalted status.
From the author of the critically acclaimed How To Write An Inspired Creative Brief 2nd edition comes a new critically acclaimed graphic text devoted exclusively to this small collection of words on the creative brief: How To Write A Single-Minded Proposition: Five insights on advertising's most difficult sentence. Plus two new approaches.
In a step-by-step process, Howard demonstrates how five key ingredients on every creative brief work together to produce the single-minded proposition (SMP), the singular message that explains your brand's promise. He interviewed over 30 advertising and marketing professionals all over the globe for their thoughts on this one key line. Then he introduces you to two thought leaders who offer alternative ideas on where the creative brief can go.
This neat package of thought-provoking ideas, easy-to-do practical exercises, and fun graphics fit together in a concise and compelling 100 pages. A quick read that you'll return to regularly for its clear explanations and valuable examples.
Автор: Ware Monte D. Название: Spiritually Minded: An Awareness to Spiritual Warfare ISBN: 1664214461 ISBN-13(EAN): 9781664214460 Издательство: Неизвестно Рейтинг: Цена: 1648.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Spiritual awareness is defined as having the perception and knowledge of an invisible world existing around you. The spiritual realm is one only a well-trained eye can see and observe. Many believers operate in a false sense of sight. Leaders mislead their followers into believing just because they have repented and given their lives to God, they can now see into the spirit realm and their understanding of spiritual things has been elevated.
In Spiritually Minded, author Dr. Monte D. Ware offers insight into the spiritual realm and gives an understanding of how the invisible controls the visible. He discusses how primary spirits control sub-primary spirits to move a person from stability to instability and provides an understanding of how evil spirits work among us. Ware reveals that learning how to pay more attention to unrecognizable spirits will not only benefit your walk with God but prove to be beneficial to those around you. Spirituality Minded shares an unpleasant truth while giving greater insight into life.
Описание: Everything you wanted to know about The Big Lebowski but lost your train of thought there. Over 80 contributors have really helped tie this book together. Among the world's Greatest Works of LiteratureThe Big Lebowski slouches alone, in that it is the only one which is not a book or a play. Which is of course, just, like, our opinion. This book about The Greatest Movie In The History of Mankind, man, helps to explain its impact. There are also illustrations. Well, we hope you folks enjoy yourselves. Note: This book is letter-sized, so the 210 pages are really like 420 pages in a typical paperback. With 40 essays and 60 illustrations, there's a whole lot of Lebowski in here.
Автор: Rummins, Terry Название: So, parkinson`s, call me bloody-minded ISBN: 1803132442 ISBN-13(EAN): 9781803132440 Издательство: Неизвестно Рейтинг: Цена: 2067.00 р. Наличие на складе: Нет в наличии.
Описание: This is a personal account of having Parkinson`s Disease from the point of view of someone who has had the disease for twenty years.
Автор: Batten Joe D., Batten J. D. Название: Tough-Minded Management ISBN: 1684224195 ISBN-13(EAN): 9781684224197 Издательство: Неизвестно Цена: 2643.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
2019 Reprint of 1963 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition software. JOE D. BATTEN (1925 - 2006) was the Chairman of the Board of the management consulting and human resource development firm, Batten, Batten, Hudson and Swab, Inc., whose headquarters were located in Des Moines, Polk County, Iowa. A prolific writer, Batten also published a number of books on management, including Developing a Tough-Minded Climate...for Results (1965); Beyond Management by Objectives (1966); Dare to Live Passionately (1966); Guide to Successful Living (1969); The Confidence Chasm (co-authored with his daughter Gail Batten, 1972); and Expectations and Possibilities (1981). Mr. Batten reached thousands of people with his philosophy of "tough-minded" living and working; a bold and articulate author, his works enriched the lives of many managers. On this work critics write:
"The excellence of the book lies in the basic information it has to give to the relatively new manager."--Personnel Psychology
"Must reading for anyone who thinks all management books are just a rehash of planning, organizing, staffing, controlling, etc....Especially recommended..."--NRHA Magazine
"A totally fresh description of how to turn MBO into a 'living system'....practical and highly motivational."--Buffalo Law Journal
"Many useful suggestions to offer the executive."--West Coast Review of Books
Автор: Batten Joe D. Название: Tough Minded Management ISBN: 1258361671 ISBN-13(EAN): 9781258361679 Издательство: Неизвестно Цена: 5141.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Farnsworth L. S. Название: Legalese: Word Puzzles for the Litigious Minded ISBN: 0692408975 ISBN-13(EAN): 9780692408971 Издательство: Неизвестно Цена: 1033.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Here are thirty-five word puzzles for your entertainment. Each one is a commonplace saying, such as "Don't judge a book by its cover", that has been translated into legal verbiage. Solve the puzzle by figuring out the saying from which it was derived. They start out rather simple, but gradually get more difficult.
Автор: Joseph Caster, Caster Название: Radical Open-Mindedness ISBN: 1724099949 ISBN-13(EAN): 9781724099945 Издательство: Неизвестно Рейтинг: Цена: 1723.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With inspiring stories, practical suggestions, and a carefully curated reading treasury of the best children`s literature for each area of the globe, Give Your Child the World helps parents raise insightful, compassionate kids who fall in love with the world and are prepared to change it for good.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
