Автор: Jackson Название: A Practical Guide to Event Promotion ISBN: 1138915343 ISBN-13(EAN): 9781138915343 Издательство: Taylor&Francis Рейтинг: Цена: 9186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.
This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
Автор: Berners, Philip Название: Practical guide to organising events ISBN: 1032970308 ISBN-13(EAN): 9781032970301 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Berners Название: The Practical Guide to Organising Events ISBN: 0415789966 ISBN-13(EAN): 9780415789967 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Ожидается поступление.
Описание:
The Practical Guide to Organising events is a short, accessible and practical guide on how to successfully plan and organise a variety of event types in a wide range of contexts. The core sections of the text are logically structured around the key stages of event management - pre-event, on-site and post-event - offering essential practical insight and guidance throughout the whole process. Topics covered include proposal writing, budget, funding and sponsorship, health and safety, security and evaluation. This is a fundamental resource for all events management students running and organising an event as part of their degree programme. It is also a book for anybody who just happens to be tasked with organising an event such as an office party, a social networking event, Christmas party or family wedding. Based on experience, using real-life case studies and anecdotal examples, The Practical Guide to OrganisingEvents ultimately makes the business of events management appealing, understandable and achievable.
Автор: Abson Название: Event Venue Management ISBN: 113894453X ISBN-13(EAN): 9781138944534 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book explores the different types of venues available to event managers, analysing the specific characteristics, benefits and drawbacks that distinguish them. Comprehensive and accessible, this is an invaluable resource for anyone with an interest in events management.
Автор: Abson Название: Event Venue Management ISBN: 1138944521 ISBN-13(EAN): 9781138944527 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book explores the different types of venues available to event managers, analysing the specific characteristics, benefits and drawbacks that distinguish them. Comprehensive and accessible, this is an invaluable resource for anyone with an interest in events management.
Автор: Frieze, Sasha Название: Chief event officer`s playbook ISBN: 1788606914 ISBN-13(EAN): 9781788606912 Издательство: Неизвестно Рейтинг: Цена: 2572.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Berners, Philip (edge Hotel School, University Of Essex, Uk) Martin, Adrian Название: Practical guide to achieving customer satisfaction in events and hotels ISBN: 0367723875 ISBN-13(EAN): 9780367723873 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Practical Guide to Achieving Customer Satisfaction in Events and Hotels is the 4th title in the Routledge series The Practical Guide to Events and Hotel Management and presents expert-led insight of customer service best practice within events and hotels.
Автор: Berners, Philip (edge Hotel School, University Of Essex, Uk) Martin, Adrian Название: Practical guide to achieving customer satisfaction in events and hotels ISBN: 0367723859 ISBN-13(EAN): 9780367723859 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Practical Guide to Achieving Customer Satisfaction in Events and Hotels is the 4th title in the Routledge series The Practical Guide to Events and Hotel Management and presents expert-led insight of customer service best practice within events and hotels.
Автор: Berners Название: The Practical Guide to Managing Event Venues ISBN: 1138486396 ISBN-13(EAN): 9781138486393 Издательство: Taylor&Francis Рейтинг: Цена: 30624.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a short, accessible and practical guide to running venues which are in the business of hosting events. Logically structured around the key stages of event management, this book makes the business of venue management appealing, understandable and achievable
Автор: Berners Philip Название: Practical Guide to Managing Event Venues ISBN: 113848640X ISBN-13(EAN): 9781138486409 Издательство: Taylor&Francis Рейтинг: Цена: 6276.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a short, accessible and practical guide to running venues which are in the business of hosting events. Logically structured around the key stages of event management, this book makes the business of venue management appealing, understandable and achievable
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