Автор: Quesenberry, Keith A., Название: Social media strategy : ISBN: 1538138174 ISBN-13(EAN): 9781538138175 Издательство: NBN International Цена: 9504.00 р. Наличие на складе: Нет в наличии. Описание: Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.
Описание: A Simon & Schuster book. Simon & Schuster has a great book for every reader.
Автор: Hill, Mark Название: Marketing Strategy : The Thinking Involved ISBN: 141298730X ISBN-13(EAN): 9781412987301 Издательство: Sage Publications Рейтинг: Цена: 25027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.
Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Somerset, Nigel P. Название: Competence, conduct, and billion dollar consequences ISBN: 1032286768 ISBN-13(EAN): 9781032286761 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This practical guide to understanding how regulators build insight and form judgements will help organisations to develop their strategy and approach to engagement, and to improve their regulatory outcomes.This book is written for those who wish to build positive and progressive relationships with their regulators.
Автор: Bhattacharjee, Anuradha (professor, Professor, Consultant (marketing And Strategy)) Название: Multiculturalism and advertising ISBN: 019945356X ISBN-13(EAN): 9780199453566 Издательство: Oxford Academ Рейтинг: Цена: 5658.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing interconnections between economies and cultures. This book presents a comparative analysis of multicultural advertising through an empirical study of advertisements in two geographically diverse commercial regions-Europe and India. Showing that there has been a significant increase i multicultural images, symbols, and texts in advertisements across consumer goods-for the 'elite' as well as the 'less elite' -this book argues that there is a growing congruence of values among different cultures. It suggests that in spite of our differences, we are moving, at least in the corporate world, toward a larger unity.
Автор: Clampitt, Professor Phillip G, Ph.d. Название: Social media strategy ISBN: 1506346243 ISBN-13(EAN): 9781506346243 Издательство: Sage Publications Рейтинг: Цена: 13306.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today's social media managers.
Автор: Orville Walker, John Mullins Название: Marketing Strategy: A Decision-Focused Approach ISBN: 1259010902 ISBN-13(EAN): 9781259010903 Издательство: McGraw-Hill Рейтинг: Цена: 9779.00 р. Наличие на складе: Поставка под заказ.
Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Автор: Hill Peter Название: Pricing for Profit ISBN: 0749467673 ISBN-13(EAN): 9780749467678 Издательство: Kogan Page Рейтинг: Цена: 5542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using proven, practical pricing advice based on real life case studies this book shows how you to get your pricing strategy right every time.
Автор: Venkatesh Shankar , Gregory S. Carpenter Название: Handbook Of Marketing Strategy ISBN: 1849800987 ISBN-13(EAN): 9781849800983 Издательство: Edward Elgar Publishers Цена: 40550.00 р. Наличие на складе: Поставка под заказ.
Описание: This authoritative, comprehensive, and accessible `go-to` volume by leading global experts provides a broad overview of marketing strategy issues and questions.
If you want to learn how to write words, that make people buy stuff, then this book is for you.
Have you tried to sell something online (or in print), but struggled to get sales?
Do you have trouble finding the right words--to convince people to buy your products?
Do you own a website or email list, and wish your readers were more receptive to your pitch?
The truth is: Getting people to see the value in any product, is difficult. People are busy. And writing words that get attention is not easy.
The solution is to apply the formula that professional copywriters use--to write persuasive text for your target audience. Writers have been developing the art and science of copywriting for centuries. But, you'd only know their tricks, if you worked in an advertising agency, or spent long hours--testing various marketing ploys.
Fortunately, we've scaled this process down into just one book
THIS BOOK WILL TEACH YOU THE FORMULA THAT TURNS WORDS INTO CASH.
You will learn:
A complete introduction to copywriting--featuring all the foundational principles that contemporary copywriters use--to persuade the masses.
The easy way to get your writing work Done. Done. Done. (Even if you hate writing.)
How to use your own inspirational story (in your own voice), to get those sales. Hint: Your own personal story is often the best marketing tool in your toolbox
The clever Copywriting Shortcut developed by the famous Internet Marketer Frank Kern, that makes writing effective copy easy.
The ten best headlines that practically guarantee a sale.
How to compose your email, so that you can avoid the Junk Mail folder.
A huge chapter on Keyword Research and SEO (Search Engine Optimization) teaching how to write your web text so that it attracts Google visitors.
A chapter on User Interface Design--where we teach you why the arrangement of buttons and links on a webpage, might be more important than the words themselves.
How to write PPC (Pay-Per-Click) ads for Google AdWords or Bing Ads.
And, we'll learn about the secrets tools that copywriters forged many years ago--via their experience in traditional media, like: print advertising, direct mail, and even press releases.
When you learn to spot the innate triggers, that turn readers into buyers, then the chore of copywriting will actually become easy, and fun
Even if you've never published a single word before, you can still be a great copywriter Because great copywriting is not about art or poetry. It's about speaking the customer's language, and knowing which words to use and which triggers make him want to buy.
Maybe you're a blogger or web-designer. Maybe you do email marketing or social media (like Facebook, Instagram, & LinkedIn). Perhaps you write for magazines or traditional print media. Whatever medium you choose, this book will work for you--because the rules of copywriting are timeless.
If you've ever signed up to a website, downloaded an eBook, or bought a gadget online, then you've been subject to the enchantment of a copywriter. In fact, the skillset is in more in-demand now, than ever before Because, in this information age, everybody is a writer (Of one form or another...) So, you might as well learn to be a good one. One that knows how to write words that sell
Ready to learn more?
If you want to know how to write persuasive words that sell, then get the book now
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
