Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Автор: Meyer, Marc H. Название: The Fast Path to Corporate Growth ISBN: 0195180860 ISBN-13(EAN): 9780195180862 Издательство: Amazon Internet Рейтинг: Цена: 3003.00 р. 4290.00-30% Наличие на складе: Есть (1 шт.) Описание: Every company can point to a growth strategy. Far fewer, however, systematically implement them; instead, they spend their time on incremental innovations, or rely on acquisitions. Still, organic, internal growth, accomplished through product line renewal and new service development, is essential to the long-term vitality of corporations across all industries. The FASTPATH to Growth takes on the challenge large corporations have in generating internal innovation--developing new product lines that address new market applications and provide the corporation with new streams of revenue. It integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--needed for enterprise growth. The book illustrates its framework with in-depth examples of companies that have leveraged their core technologies to new markets and new types of uses in order to generate impressive results, including IBM, Honda, and Mars. Many of these examples contain templates that readers can use in their own projects. The book ends by addressing the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyers framework for new market applications development. This comprehensive management guide should appeal to practitioners in research and development, new business development strategists, and product managers, along with students in engineering management, innovation management, and corporate strategy courses that focus on technology industries.
Автор: David A. Aaker, Christine Moorman Название: Strategic Market Management ISBN: 1119802865 ISBN-13(EAN): 9781119802860 Издательство: Wiley Рейтинг: Цена: 13139.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Organizations and Society examines the costs and consequences of social life that is dominated by rational control characteristic of bureaucratic organizations large and small. Students of all interests-those who wish to run organizations someday, study them, or simply understand their importance in the contemporary social order-will benefit from the insights of this text.
Автор: Ayache Elie Название: Medium of Contingency ISBN: 1137286547 ISBN-13(EAN): 9781137286543 Издательство: Springer Рейтинг: Цена: 4877.00 р. Наличие на складе: Нет в наличии.
Описание: Ayache brings a new perspective to quantitative finance and the relationship between the reality of the marketplace and its disassociation with the tools used to model and support it. He provides insights into the relationship between financial mathematics and financial markets and new perspectives into the theory of derivatives pricing.
Автор: Esteban-bravo, Mercedes (universidad Carlos Iii De Madrid) Vidal-sanz, Jose M. (universidad Carlos Iii De Madrid) Название: Marketing research methods ISBN: 1108792693 ISBN-13(EAN): 9781108792691 Издательство: Cambridge Academ Рейтинг: Цена: 9029.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
Автор: Penn Joanna Название: How to Market a Book: Third Edition ISBN: 191210587X ISBN-13(EAN): 9781912105878 Издательство: Неизвестно Рейтинг: Цена: 3125.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: G?nther Название: Market Research with Panels ISBN: 365837649X ISBN-13(EAN): 9783658376499 Издательство: Springer Рейтинг: Цена: 6097.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.
Автор: Andrei Postoaca Название: The Anonymous Elect ISBN: 3642067069 ISBN-13(EAN): 9783642067068 Издательство: Springer Рейтинг: Цена: 10610.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.
Автор: Laszlo Matyas Название: The Econometrics of Multi-dimensional Panels ISBN: 3319869329 ISBN-13(EAN): 9783319869322 Издательство: Springer Рейтинг: Цена: 26832.00 р. Наличие на складе: Нет в наличии.
Описание: This book presents the econometric foundations and applications of multi-dimensional panels, including modern methods of big data analysis. The last two decades or so, the use of panel data has become a standard in many areas of economic analysis.
Автор: Matyas Название: The Econometrics of Multi-dimensional Panels ISBN: 3031498488 ISBN-13(EAN): 9783031498480 Издательство: Springer Рейтинг: Цена: 14635.00 р. Наличие на складе: Нет в наличии.
Описание: This book presents the econometric foundations and applications of multi-dimensional panels, including modern methods of big data analysis. In light of the big data revolution and the emergence of higher dimensional panel data sets, it provides new results to synthesize existing knowledge on the field. The first, theoretical part of the volume is providing the econometric foundations to deal with these new high-dimensional panel data sets. It not only synthesizes our current knowledge, but mostly, presents new research results. The second empirical part of the book provides insight into the most relevant applications in this area. These chapters are a mixture of surveys and new results, always focusing on the econometric problems and feasible solutions. This second extended and revised edition provides an update of all existent chapters to reflect on new developments in the area as well as several new chapters on topics such as machine learning, nonparametric models, networks, and multi-dimensional panels in health economics. The book serves as a standard reference work, a textbook for graduate students in economics, and a source of background material for professionals conducting empirical studies.
Автор: J. Paul Elhorst Название: Spatial Econometrics ISBN: 3642403395 ISBN-13(EAN): 9783642403392 Издательство: Springer Рейтинг: Цена: 8537.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ГЇВїВЅ This book provides an overview of three generations of spatial econometric models: models based on cross-sectional data, static models based on spatial panels and dynamic spatial panel data models.
Описание: Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.
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