The Development of the Hotel and Tourism Industry in the Twentieth Century, Larrinaga
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Albattat, Ahmad Rasmi Puad Mat Som, Ahmad Название: Disaster planning and preparedness in the hotel industry ISBN: 1787699382 ISBN-13(EAN): 9781787699380 Издательство: Emerald Рейтинг: Цена: 13821.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: By identifying major emergencies that have occurred in the hotel industry; investigating hotels` preparation for emergencies in the past; and exploring how hotels manage and overcome such emergencies; this book will increase the awareness of emergency managers on how to manage and overcome the impact of emergencies in the hospitality industry.
Автор: Jack W. Plunkett Название: Plunkett`s Airline, Hotel & Travel Industry Almanac 2021 ISBN: 1628315814 ISBN-13(EAN): 9781628315813 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 47651.00 р. Наличие на складе: Поставка под заказ.
Описание: Plunkett's Airline, Hotel & Travel Industry Almanac is your complete guide to this fascinating industry. The exciting new reference book will give you access to the complete scope of the travel industry, including our famous analysis of major trends; market research; statistics and historical tables; airlines; hotel operators; entertainment destinations such as resorts and theme parks; tour operators; the largest travel agencies; e-commerce firms; cruise lines; casino hotels; car rental; train travel; and much, much more. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We cover airline consolidation and discount airlines; travel and tourism trends in emerging markets such as India and China; and China's rapid development of high speed passenger trains. This book also includes statistical tables, a travel industry glossary, industry contacts and thorough indexes. The corporate profile section includes our proprietary, in-depth profiles of over 330 leading companies worldwide in all facets of the travel industry, public and private. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Описание: Speaking at a 1913 National Geographic Society gala, Hiram Bingham III, the American explorer celebrated for finding the ""lost city"" of the Andes two years earlier, suggested that Machu Picchu ""is an awful name, but it is well worth remembering."" Millions of travelers have since followed Bingham's advice. When Bingham first encountered Machu Picchu, the site was an obscure ruin. Now designated a UNESCO World Heritage Site, Machu Picchu is the focus of Peru's tourism economy. Mark Rice's history of Machu Picchu in the twentieth century—from its ""discovery"" to today's travel boom—reveals how Machu Picchu was transformed into both a global travel destination and a powerful symbol of the Peruvian nation.Rice shows how the growth of tourism at Machu Picchu swayed Peruvian leaders to celebrate Andean culture as compatible with their vision of a modernizing nation. Encompassing debates about nationalism, Indigenous peoples' experiences, and cultural policy—as well as development and globalization—the book explores the contradictions and ironies of Machu Picchu's transformation. On a broader level, it calls attention to the importance of tourism in the creation of national identity in Peru and Latin America as a whole.
Автор: Stanonis Название: Faith In Bikinis ISBN: 0820333840 ISBN-13(EAN): 9780820333847 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While traditional industries like textile or lumber mills have received a majority of the scholarly attention devoted to southern economic development, Faith in Bikinis presents an untold story of the New South, one that explores how tourism played a central role in revitalizing the southern economy and transforming southern culture after the Civil War. Along the coast of the American South, a culture emerged that negotiated the more rigid religious, social, and racial practices of the inland cotton country and the more indulgent consumerism of vacationers, many from the North, who sought greater freedom to enjoy sex, gambling, alcohol, and other pleasures. On the shoreline, the Sunbelt South—the modern South—first emerged.This book examines those tensions and how coastal southerners managed to placate both. White supremacy was supported, but the resorts’ dependence on positive publicity gave African Americans leverage to pursue racial equality, including access to beaches often restored through the expenditure of federal tax dollars.Displays of women clad in scanty swimwear served to market resorts via pamphlets, newspaper promotions, and film. Yet such marketing of sexuality was couched in the form of carefully managed beauty contests and the language of Christian wholesomeness widely celebrated by resort boosters. Prohibition laws were openly flaunted in Galveston, Biloxi, Myrtle Beach, Virginia Beach, and elsewhere.Yet revenue from sales taxes made states reluctant to rein in resort activities. This revenue bridged the divide between the coastal resorts and agricultural interests, creating a space for the New South to come into being.
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