Interpersonal Meaning in Multimodal English Textbooks, Yumin Chen
Автор: Patrick Kiernan Название: Language, Identity and Cycling in the New Media Age ISBN: 1137519509 ISBN-13(EAN): 9781137519504 Издательство: Springer Рейтинг: Цена: 12196.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Part II investigates community and leisure / sporting identity through an online cycling forum, while Part III examines corporate identity realised through corporate websites, consumer reviews and Youtube channels.
Автор: Sara Dicerto Название: Multimodal Pragmatics and Translation ISBN: 3319693433 ISBN-13(EAN): 9783319693439 Издательство: Springer Рейтинг: Цена: 6707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book proposes a new model for the translation-oriented analysis of multimodal source texts. This three-dimensional view offers a holistic understanding of multimodal texts and their potential translation issues to help translators improve the way they communicate multimodally across languages and cultures.
Описание: This open access book promotes the idea that all media types are multimodal and that comparing media types, through an intermedial lens, necessarily involves analysing these multimodal traits.
Описание: This open access book promotes the idea that all media types are multimodal and that comparing media types, through an intermedial lens, necessarily involves analysing these multimodal traits.
Автор: Patrick Kiernan Название: Learner Narratives of Translingual Identities ISBN: 3030070379 ISBN-13(EAN): 9783030070373 Издательство: Springer Рейтинг: Цена: 10976.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses translingual identities through an innovative multimodal analysis of the language learning histories of a class of advanced learners of English in Japan who grew up between two or more languages. The author explores both the translingual experiences of those in the classroom and how they use language and gesture when describing their experiences to each other. This approach uses three perspectives: it looks at the worlds and identities the interviewees construct for themselves; at their interpersonal communication; and at the way they frame their experience. Finally, it offers some lessons based on the observations of the class which reveal the values they share and the key to their success as language learners. It will appeal to applied linguistic and educational researchers, particularly those with an interest in narrative approaches to exploring educational contexts, as well as language educators and policy makers interested in gaining a learner perspective on language learning.
Автор: Alin Olteanu Название: Multiculturalism as Multimodal Communication ISBN: 303017882X ISBN-13(EAN): 9783030178826 Издательство: Springer Рейтинг: Цена: 6097.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This highly readable book develops a numanistic, and specifically semiotic approach to multiculturalism. It reveals how semiotics provides fresh and valuable insights into multiculturalism: in contrast to the binary logic of dualistic philosophy, semiotic logic does not understand the value of truth in rigid terms of ‘true’ or ‘false’, ‘right’ or ‘wrong’ only. The value of truth resides in meaning, which is a dynamic, evolutionary phenomenon, rooted, nevertheless, in factuality.
Drawing on recent developments in biosemiotics, the book presents a theoretical approach to multiculturalism, regarding the lives of people living in multicultural environments. Rather than analyzing political or economic phenomena, it offers a semiotic analysis of multiculturalism and discusses its educational implications. It also invites readers to regard learning as a phenomenon of ecological sign growth and to understand multiculturalism along the same lines. As such, it brings together the life and social sciences and the humanities in a unified perspective, in an approach fitting postmodernism.
Developing a postmodern philosophy for contemporary non-experts, which allows distancing from political discourse in favor of a posthumanistic stand, where altruism is seen as an opportunity, not a threat, this book appeals to a wide readership, from scholars seeking state-of-the-art theories to general readers looking for a thought-provoking and enlightening read.
Автор: Wong, May Название: Multimodal communication ISBN: 3030154270 ISBN-13(EAN): 9783030154271 Издательство: Springer Рейтинг: Цена: 6707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
Название: Multimodal texts from around the world ISBN: 1349321400 ISBN-13(EAN): 9781349321407 Издательство: Springer Рейтинг: Цена: 9756.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.
Название: Building bridges for multimodal research ISBN: 3631662661 ISBN-13(EAN): 9783631662663 Издательство: Peter Lang Рейтинг: Цена: 13843.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While multimodality is one of the most influential semiotic theories for analysing media artefacts, the concepts of this theory are heterogeneous and widespread. The book takes the differences between approaches in Germany and those in international contexts as a starting point, offering new insights into the analysis of multimodal documents. It features contributions by researchers from more than 15 nations and various disciplines, including theoretical reflections on multimodality, thoughts about methodological, empirical, and experimental approaches as well as analyses of various multimodal artefacts.
Название: Music as Multimodal Discourse ISBN: 1350079863 ISBN-13(EAN): 9781350079861 Издательство: Bloomsbury Academic Рейтинг: Цена: 6743.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
We communicate multimodally. Everyday communication involves not only words, but gestures, images, videos, sounds and of course, music. Music has traditionally been viewed as a separate object that we can isolate, discuss, perform and listen to. However, much of music's power lies in its use as multimodal communication. It is not just lyrics which lend songs their meaning, but images and musical sounds as well. The music industry, governments and artists have always relied on posters, films and album covers to enhance music's semiotic meaning.
Music as Multimodal Discourse: Semiotics, Power and Protest considers musical sound as multimodal communication, examining the interacting meaning potential of sonic aspects such as rhythm, instrumentation, pitch, tonality, melody and their interrelationships with text, image and other modes, drawing upon, and extending the conceptual territory of social semiotics. In so doing, this book brings together research from scholars to explore questions around how we communicate through musical discourse, and in the discourses of music. Methods in this collection are drawn from Critical Discourse Analysis, Social Semiotics and Music Studies to expose both the function and semiotic potential of the various modes used in songs and other musical texts. These analyses reveal how each mode works in various contexts from around the world often articulating counter-hegemonic and subversive discourses of identity and belonging.
Автор: Kiernan, Patrick Название: Learner Narratives of Translingual Identities ISBN: 3319954377 ISBN-13(EAN): 9783319954370 Издательство: Springer Рейтинг: Цена: 10976.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses translingual identities through an innovative multimodal analysis of the language learning histories of a class of advanced learners of English in Japan who grew up between two or more languages. The author explores both the translingual experiences of those in the classroom and how they use language and gesture when describing their experiences to each other. This approach uses three perspectives: it looks at the worlds and identities the interviewees construct for themselves; at their interpersonal communication; and at the way they frame their experience. Finally, it offers some lessons based on the observations of the class which reveal the values they share and the key to their success as language learners. It will appeal to applied linguistic and educational researchers, particularly those with an interest in narrative approaches to exploring educational contexts, as well as language educators and policy makers interested in gaining a learner perspective on language learning.
Описание: This open access book promotes the idea that all media types are multimodal and that comparing media types, through an intermedial lens, necessarily involves analysing these multimodal traits.
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