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Digital Media Economics: A Critical Introduction, Brett Caraway


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Цена: 18691.00р.
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Автор: Brett Caraway
Название:  Digital Media Economics: A Critical Introduction
ISBN: 9781529796506
Издательство: Sage Publications
Классификация:

ISBN-10: 1529796504
Обложка/Формат: Hardback
Страницы: 304
Вес: 0.69 кг.
Дата издания: 17.11.2023
Язык: English
Размер: 176 x 249 x 22
Ключевые слова: Communication studies,Digital lifestyle,Media studies,Media, information & communication industries
Подзаголовок: A critical introduction
Рейтинг:
Поставляется из: Англии
Описание:

Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day.  Most media textbooks wont tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musks takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about todays media technologies that will enrich your understanding of their technical, cultural, and social significance.

Providing a comprehensive introduction to the basics of economics and putting theory into practice, Caraway offers an expansive approach to media economics in action.  The book includes:

- chapters on early economic thought and political economy
- a two-part overview of the foundations of economics 
- a wide range of examples covering topics such as advertising, user-generated content and smartphones

The detail and depth of this book, with its up-to-date case studies and broad approach, makes it the essential introduction to economics for media students.




Advertising and consumer society

Автор: Holm, Nicholas (massey University, New Zealand)
Название: Advertising and consumer society
ISBN: 1032181362 ISBN-13(EAN): 9781032181363
Издательство: Taylor&Francis
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Цена: 5051.00 р.
Наличие на складе: Нет в наличии.

Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.

John Dewey: A Critical Introduction to Media and Communication Theory

Автор: Lana F. Rakow
Название: John Dewey: A Critical Introduction to Media and Communication Theory
ISBN: 143316731X ISBN-13(EAN): 9781433167317
Издательство: Peter Lang
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Цена: 18590.00 р.
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Описание:

John Dewey: A Critical Introduction to Media and Communication Theory reintroduces John Dewey to scholars in communication studies by presenting new material and interpretations from his works, lectures, and correspondence. Dewey has been credited as being one of the giants of American philosophy, a key figure in the development of pragmatism. Going beyond Dewey’s reputation in received histories in communication, this book documents his role beginning at the University of Michigan in 1884 until his death in 1952 in establishing a view of communication as the means by which associated life and adaptation to the environment is possible. Communication enables the production of collective knowledge generated through experience and reproduced across time and space, subject to change and correction as those truths are applied and yield consequences. It is also subject to manipulation and misuse. So integral is communication to his philosophy that Dewey is best seen as having a philosophy with communication, not of it. By reviewing Dewey’s history of work relevant to communication, technology, and culture, previous assumptions by communication scholars are challenged. A fresh history is presented of his relations to key figures and his significance to the development of speech, rhetoric, journalism, mass communication research, and public relations. Because of his concerns about power, participation, identity, and knowledge, his work remains relevant to contemporary scholars. This book is appropriate for advanced undergraduate and graduate courses in theory, history, and philosophy of communication and is relevant to other disciplines with interests in pragmatism, feminist and race theory, technology, and cultural studies.

The Process of Argument

Автор: Boylan, Michael
Название: The Process of Argument
ISBN: 0367425254 ISBN-13(EAN): 9780367425258
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Описание: A comprehensive yet accessible guide to logical thinking and effective communication, helpful to anyone seeking to organize, construct, and communicate arguments.

The Process of Argument

Автор: Boylan, Michael
Название: The Process of Argument
ISBN: 0367425343 ISBN-13(EAN): 9780367425340
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: A comprehensive yet accessible guide to logical thinking and effective communication, helpful to anyone seeking to organize, construct, and communicate arguments.

Partition Literature and Cinema

Название: Partition Literature and Cinema
ISBN: 0367492741 ISBN-13(EAN): 9780367492748
Издательство: Taylor&Francis
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Цена: 6430.00 р.
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Описание: This book studies literary and cinematic representations of the Partition of India. It features essays on key texts - written and visual - including Train to Pakistan, Toba Tek Singh, Basti, Garm Hava, Pinjar, among others.

Gender in Communication: A Critical Introduction

Автор: Catherine Helen Palczewski, Danielle D. McGeough, Victoria Pruin DeFrancisco
Название: Gender in Communication: A Critical Introduction
ISBN: 1071852922 ISBN-13(EAN): 9781071852927
Издательство: Sage Publications
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Цена: 23285.00 р.
Наличие на складе: Поставка под заказ.

Описание:

Gender in Communication: A Critical Introduction embraces the full range of diverse gender identities and expressions to explore how gender influences communication, as well as how communication shapes our concepts of gender for the individual and for society at large. Authors Catherine Helen Palczewski, Danielle D. McGeough, and Victoria Pruin DeFrancisco equip readers with the critical analysis tools to form their own conclusions about the ever changing processes of gender in communication. This comprehensive gender communication book is the first to extensively address the roles of religion, the gendered body, single-sex education, an institutional analysis of gender construction, social construction theory, and more. The Fourth Edition has streamlined the text to make it more accessible to students without sacrificing the sophistication of the book's trademark intersectional approach. 

 

Accountability, social responsibility and sustainability: accounting for society and the environment

Автор: Smith, Christian (william R. Kenan, Jr. Professor Of Sociology, William R. Kenan, Jr. Professor Of Sociology, University Of Notre Dame) Longest, Kyle
Название: Accountability, social responsibility and sustainability: accounting for society and the environment
ISBN: 0415841976 ISBN-13(EAN): 9780415841979
Издательство: Taylor&Francis
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Цена: 26030.00 р.
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Описание: This introductory textbook explores and analyses the various approaches to multimodality and offers the first comprehensive, in-depth survey of all aspects of the text-image relation.

Global Media Discourse

Автор: Machin, David
Название: Global Media Discourse
ISBN: 0415359465 ISBN-13(EAN): 9780415359467
Издательство: Taylor&Francis
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Цена: 6430.00 р.
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Discourse and Power

Автор: Zima, Peter V.
Название: Discourse and Power
ISBN: 1032426403 ISBN-13(EAN): 9781032426402
Издательство: Taylor&Francis
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Цена: 6276.00 р.
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Marketing Communication

Автор: Varey, Richard
Название: Marketing Communication
ISBN: 0415230403 ISBN-13(EAN): 9780415230407
Издательство: Taylor&Francis
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Цена: 10104.00 р.
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Political Communication

Автор: Savigny Heather
Название: Political Communication
ISBN: 1137011378 ISBN-13(EAN): 9781137011374
Издательство: Springer
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Цена: 5639.00 р.
Наличие на складе: Нет в наличии.

Описание: This major international text introduces the key themes, issues and theoretical approaches in the field. A central concern is to put the politics back into the study of communication by posing key critical questions about power and ideology: what is being communicated, by whom, how, in whose interests, and with what effects and implications?

Media Literacies - A Critical Introduction

Автор: Hoechsmann
Название: Media Literacies - A Critical Introduction
ISBN: 1405186119 ISBN-13(EAN): 9781405186117
Издательство: Wiley
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Цена: 12030.00 р.
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Описание: Media Literacies: A Critical Introduction traces the history of media literacy and grapples with the fresh challenges posed by the convergent media of the 21st century. The book provides a much-needed guide to what it means to be literate in today s media-saturated environment.


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