Government deals are funded, not sold, Moran, Gene

Название: Government Deals are Funded, Not Sold
ISBN: 1032594829 ISBN-13(EAN): 9781032594828
Издательство: Taylor&Francis
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Цена: 14545.00 р.
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Автор: Bennett, James T.
Название: Tax-funded Politics
ISBN: 076580235X ISBN-13(EAN): 9780765802354
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Автор: Mouzas, Stefanos (Lancaster University, UK)
Название: Strategic Negotiations for Sustainable Value
ISBN: 0367430592 ISBN-13(EAN): 9780367430597
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: 1. Understanding Strategic Negotiations 2. The Challenges that Negotiators Face 3. Negotiation as a Process 4. Behaviour in Negotiations: Biases and Errors 5. Negotiating Contracts 6. Managerial Implications: Looking Ahead

Автор: Mouzas, Stefanos (lancaster University, Uk)
Название: Strategic negotiations for sustainable value
ISBN: 0367430606 ISBN-13(EAN): 9780367430603
Издательство: Taylor&Francis
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Цена: 5664.00 р.
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Описание: 1. Understanding Strategic Negotiations 2. The Challenges that Negotiators Face 3. Negotiation as a Process 4. Behaviour in Negotiations: Biases and Errors 5. Negotiating Contracts 6. Managerial Implications: Looking Ahead

Автор: Tim Moore, Moore
Название: Sold on purpose
ISBN: 0578474891 ISBN-13(EAN): 9780578474892
Издательство: Неизвестно
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Цена: 2850.00 р.
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Описание: Sold On Purpose is a comprehensive guide on how brands can use their unique purpose story to communicate what they believe in and what their higher purpose is in the world. You will learn how to craft stories that really matter and create a meaningful unique brand narrative that tells not just what you do, but why you do it.

Автор: Moore Tim
Название: Sold On Purpose: Marketing to The Conscious Consumer
ISBN: 0578472171 ISBN-13(EAN): 9780578472171
Издательство: Неизвестно
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Цена: 2757.00 р.
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Описание:

"HOTTEST. COOLEST. BIGGEST. NEWEST."

These are the buzzwords that shaped and 'Yell and Sell' ad campaigns of the 21^stcentury. But now the game has changed. Today's modern consumers are fed up with the advertising gimmicks of the past. They are longing for deeper, more authentic connections with brands. These audiences are seeking brands with a higher purpose in the world. Brands that actually make a difference. As this conscious consumerism movement continues to make its way into a mainstream marketplace, brands must find a way to communicate their higher purpose in order to truly thrive.

"Today's conscious consumers want brands that have values and purpose, not just products and service."

Sold On Purpose is a comprehensive guide for savvy marketers who want to create meaningful, long-term relationships with their customers through shared values and a unique brand purpose. It provides several case studies on brands who have created meaningful purpose stories and won the hearts of consumers, as well as brands who missed the mark and a breakdown of what went wrong. You will learn how to create a unique brand narrative that tells not just what you do, but why you do it.

Written by three-time Emmy award-winning director and millennial entrepreneur, Tim Moore, Sold on Purpose shows a clear look into the purpose-driven marketplace of tomorrow and how to prepare for it today.