Описание: This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company.
Описание: This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company.
Автор: Raymond A. Hopkins Название: Grow Your Global Markets ISBN: 1484231139 ISBN-13(EAN): 9781484231135 Издательство: Springer Рейтинг: Цена: 4024.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid. US small- to medium-size business owners (SMEs with less than 500 employees) interested in entering foreign markets will learn how to overcome the most significant challenges and barriers to entering foreign markets.
Firms operate in a worldwide economy responsible today for 40 million US trade-dependent jobs and approximately six million US factory jobs--roughly half of all manufacturing employment, whether or not they have any interest in global business activities. In the face of globalization, small businesses must evaluate their strengths, weaknesses, opportunities, and threats and then develop strategies that effectively respond to the globalized business environment in which they operate. If your firm is growth-oriented--and what business is not?--you should grow global markets as an important strategic option allowing you to:
Reach new customers/markets with little or no competition
Reduce dependence on a limited number of major customers
Even out business cycle-related demand fluctuations
Extend the life of niche products to new markets
Develop a global network of contacts and partners that improves their offerings to established customers
What You'll Learn
Determine your role in global markets
Identify target markets and find customers
Negotiate around the world
Complete the transaction and understand international trade procedures and regulations
Описание: Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges. Each chapter starts off with an example of a data-driven AI technique on a particular sector of the fashion industry (design, manufacturing, supply or retailing), before moving on to illustrate its implementation in a real-world application
Автор: Pui-Sze Chow; Chun-Hung Chiu; Amy C. Y. Yip; Ailie Название: Contemporary Case Studies on Fashion Production, Marketing and Operations ISBN: 9811349843 ISBN-13(EAN): 9789811349843 Издательство: Springer Рейтинг: Цена: 20733.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Автор: Xu Название: Chinese Consumers and the Fashion Market ISBN: 9811084289 ISBN-13(EAN): 9789811084287 Издательство: Springer Рейтинг: Цена: 20733.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market.
Автор: Endres Название: Adaptability Through Dynamic Capabilities ISBN: 3658201568 ISBN-13(EAN): 9783658201562 Издательство: Springer Рейтинг: Цена: 8537.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses theories and frameworks addressing the adaptability and sustainable competitive advantages of firms, including dynamic capabilities.
Описание: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Описание: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Автор: Darroch Jenny Название: Why Marketing to Women Doesn`t Work ISBN: 1137358165 ISBN-13(EAN): 9781137358165 Издательство: Springer Рейтинг: Цена: 4634.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
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