Dalrymple`s Sales Management - Concepts and Cases, 10e, Cron

Автор: Abratt
Название: Strategic Marketing
ISBN: 113859363X ISBN-13(EAN): 9781138593633
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.

Автор: Mario Glowik
Название: Market Entry Strategies: Internationalization Theories, Concepts and Cases
ISBN: 3110650673 ISBN-13(EAN): 9783110650679
Издательство: Walter de Gruyter
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Цена: 7243.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.