In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States. As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers’ attention and wove together meaningful images and prose to gain the public’s trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas—in print, in the law, and to the public. Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.
Описание: Simone argues that a recalibration of copyright law is necessary and proposes an inclusive and contextual approach to joint authorship that is true to the legal concept of authorship but is also more aligned with creative reality.
Автор: Jacobsson Johanna Название: Preferential Services Liberalization ISBN: 1108476163 ISBN-13(EAN): 9781108476164 Издательство: Cambridge Academ Рейтинг: Цена: 17582.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book gives an in-depth analysis of the legal criteria that the World Trade Organization sets for preferential trade agreements in the area of services. It proposes a new methodology to study these agreements and will appeal to those involved in studying and making trade policy.
Автор: Mark D. Janis Название: Trademark and Unfair Competition in a Nutshell ISBN: 1647088585 ISBN-13(EAN): 9781647088583 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9563.00 р. Наличие на складе: Поставка под заказ.
Описание: Provides a comprehensive treatment of the law of trademark, unfair competition, false advertising, and the right of publicity.
We come in contact with many trademarks each day on television, retail stores, Internet. The Business of Trademarks explains why trademarks are so important to businesses and how they identify the manufacturer and guarantee consistent quality to achieve brand loyalty. The Business of Trademarks is intended as a practical guide for those new to trademarks, including attorneys, paralegals and law students requiring a concise, comprehensive book on trademark prosecution to gain the skills and knowledge necessary to perform day-to-day trademark work diligently, confidently and with efficiency. Specific topics covered are:
* Trademark searching for clearance * Forms to be filed with the Patent and Trademark Office * Famous trademarks and trade dress * Responding to office actions * Methods of enforcing trademarks * Trademarks in commercial transactions
The Business of Trademarks is unique from other publications because it explains trademark management from a hands-on approach, including administrative duties which few attorneys handle themselves.
Автор: Janis Название: Trademark And Unfair Competition In A Nutshell ISBN: 0314163417 ISBN-13(EAN): 9780314163417 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 7762.00 р. Наличие на складе: Поставка под заказ.
Описание: This text provides a comprehensive treatment of trademark, unfair competition, and related areas, with international and Internet issues integrated throughout.
Автор: Schechter, Roger E. Thomas, John R. Название: Principles of trademark law ISBN: 0314147527 ISBN-13(EAN): 9780314147523 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 10949.00 р. Наличие на складе: Поставка под заказ.
Описание: Hits the sweet spot of thorough and thoughtful coverage of trademark law without bogging readers down in minutiae and a blizzard of footnotes. Materials on licensing and assignments, online trademark issues, and international topics augment the traditional discussion of trademark acquisition, validity, infringement, and dilution.
Описание: This book will be of interest for all jurists doing research and working practically in intellectual property law and international economic law. It should be an element of the base stock for every law school library and specialized law firm. This title is available as Open Access.
Описание: This volume describes and critically analyzes the international and regional frameworks of trademark law. A valuable resource for scholars, practitioners, and policy-makers, the book also provides comparative perspectives on substantive issues in trademark law and related fields, such as geographic indications, advertising law, and domain names.
Автор: Manley, Catherine M. Название: Trademark paradox ISBN: 3631656432 ISBN-13(EAN): 9783631656433 Издательство: Peter Lang Рейтинг: Цена: 17715.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Trademarks play a fundamental role in our everyday lives as consumers, helping us to quickly choose the products we like and avoid those that we don’t. Trademarks are also essential elements in a competitive market, allowing companies to build brand loyalty without fear of free-riding by competitors. Trademark laws thus diminish customer confusion, make «communication» between seller and buyer simple, and prevent unfairness. However, expanding legal protection, coupled with commercial «bullying», have served to restrict, rather than promote, competition. The paradox lies in how we have dealt with the conflict: in our quest to promote competition, we have failed to adequately balance private interests (e.g., protection of business goodwill) with public interests (ensuring a robust, competitive market without restraints on trade). This book examines trademarks’ conflicting legal and commercial boundaries. It concludes by suggesting principles and guidelines to help resolve the imbalance.
Автор: Patent And Trademark Office Department Of Commerce Название: General information concerning patents [patents and how to get one ISBN: 1614270856 ISBN-13(EAN): 9781614270850 Издательство: Неизвестно Рейтинг: Цена: 1123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the modern business world becomes increasingly decentralized and globally focused, traditional interpretations and applications of trademark protection law are facing greater and greater challenges.
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