Описание: A revolutionary blueprint to help aspiring entrepreneurs, startups, and global enterprises alike sell directly to consumers, from the co-founder of the wildly successful e-commerce business Hubble Contacts. E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.
Автор: Horwitz Steven Название: Austrian Economics ISBN: 1948647958 ISBN-13(EAN): 9781948647953 Издательство: Неизвестно Рейтинг: Цена: 1901.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Horwitz Stuart Название: Finish Your Book In Three Drafts ISBN: 0986420425 ISBN-13(EAN): 9780986420429 Издательство: Неизвестно Цена: 3449.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Land, Martin Horwitz, Lawrence P. Название: Relativistic Classical Mechanics and Electrodynamics ISBN: 3031009517 ISBN-13(EAN): 9783031009518 Издательство: Springer Рейтинг: Цена: 6707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Higham, Scott ; Horwitz, Sari Название: Finding Chandra: A True Washington Murder Mystery ISBN: 1439138699 ISBN-13(EAN): 9781439138694 Издательство: Simon & Schuster Рейтинг: Цена: 2413.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Horwitz, Jeff Название: Broken Code ISBN: 038555043X ISBN-13(EAN): 9780385550437 Издательство: Random House (USA) Рейтинг: Цена: 1747.00 р. Наличие на складе: Нет в наличии.
Автор: Horwitz, Allan V. (dean Of Social And Behavioral Science, Rutgers University) Название: Personality disorders ISBN: 1421446103 ISBN-13(EAN): 9781421446103 Издательство: Неизвестно Рейтинг: Цена: 5445.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The best-selling Improve Your Sight-reading! series, by renowned educationalist Paul Harris, is designed to help you overcome all your sight-reading problems, especially in the context of graded exams. New edition, devised to support the revised sight-reading criteria from the ABRSM from 2012.
Описание: "Elegant and deeply researched... a powerful antidote to overly gloomy assessments of development aid...Charles Kenny shines a light on the real successes of aid, and he shows us the benefits that additional smart investment can bring."-Bill Gates, Wall Street Journal
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