Marketing Research with IBM® SPSS Statistics, Charry, Karine
Автор: Field, Andy Название: Discovering statistics using ibm spss statistics ISBN: 1526419521 ISBN-13(EAN): 9781526419521 Издательство: Sage Publications Рейтинг: Цена: 6019.00 р. Наличие на складе: Поставка под заказ.
Описание: Unrivalled in the way it makes the teaching of statistics through the use of IBM SPSS statistics compelling and accessible to even the most anxious of students. The only statistics textbook you and your students will ever need just got better!
Автор: Leech Nancy L Название: IBM SPSS for Intermediate Statistics ISBN: 1848729995 ISBN-13(EAN): 9781848729995 Издательство: Taylor&Francis Рейтинг: Цена: 6001.00 р. 8573.00-30% Наличие на складе: Есть (1 шт.) Описание:
Designed to help readers analyze and interpret research data using IBM SPSS, this user-friendly book shows readers how to choose the appropriate statistic based on the design; perform intermediate statistics, including multivariate statistics; interpret output; and write about the results. The book reviews research designs and how to assess the accuracy and reliability of data; how to determine whether data meet the assumptions of statistical tests; how to calculate and interpret effect sizes for intermediate statistics, including odds ratios for logistic analysis; how to compute and interpret post-hoc power; and an overview of basic statistics for those who need a review. Unique chapters on multilevel linear modeling; multivariate analysis of variance (MANOVA); assessing reliability of data; multiple imputation; mediation, moderation, and canonical correlation; and factor analysis are provided. SPSS syntax with output is included for those who prefer this format.
The new edition features:
- IBM SPSS version 22; although the book can be used with most older and newer versions
- New discusiion of intraclass correlations (Ch. 3)
- Expanded discussion of effect sizes that includes confidence intervals of effect sizes (ch.5)
- New information on part and partial correlations and how they are interpreted and a new discussion on backward elimination, another useful multiple regression method (Ch. 6)
- New chapter on how to use a variable as a mediator or a moderator (ch. 7)
- Revised chapter on multilevel and hierarchical linear modeling (ch. 12)
- A new chapter (ch. 13) on multiple imputation that demonstrates how to deal with missing data
- Updated web resources for instructors including PowerPoint slides and answers to interpretation questions and extra problems and for students, data sets, chapter outlines, and study guides.
IBM SPSS for Intermediate Statistics, Fifth Edition provides helpful teaching tools:
- all of the key SPSS windows needed to perform the analyses
- outputs with call-out boxes to highlight key points
- interpretation sections and questions to help students better understand and interpret the output
- extra problems with realistic data sets for practice using intermediate statistics
- Appendices on how to get started with SPSS, write research questions, and basic statistics.
An ideal supplement for courses in either intermediate/advanced statistics or research methods taught in departments of psychology, education, and other social, behavioral, and health sciences. This book is also appreciated by researchers in these areas looking for a handy reference for SPSS
Автор: Robert A. Muenchen Название: R for SAS and SPSS Users ISBN: 1493939262 ISBN-13(EAN): 9781493939268 Издательство: Springer Рейтинг: Цена: 10971.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Lavishly illustrated with both detailed line drawings and clinical photos, this book offers comprehensive coverage of every aspect of the management of intestinal stomas.
Автор: Thomas Cleff Название: Applied Statistics and Multivariate Data Analysis ISBN: 3030177661 ISBN-13(EAN): 9783030177669 Издательство: Springer Рейтинг: Цена: 7927.00 р. Наличие на складе: Нет в наличии.
Описание: This textbook will familiarize students in economics and business, as well as practitioners, with the basic principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis.
Описание: This textbook will familiarize students in economics and business, as well as practitioners, with the basic principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis.
Описание: In A Guide to Doing Statistics in Second Language Research Using SPSS and R, Second Edition, Jenifer Larson-Hall equips readers with a thorough understanding and the practical skills necessary to conducting and interpreting statisical research effectively using SPSS and R, ideal for graduate students and researchers in SLA, social sciences, and applied lingustics.
Описание: In A Guide to Doing Statistics in Second Language Research Using SPSS and R, Second Edition, Jenifer Larson-Hall equips readers with a thorough understanding and the practical skills necessary to conducting and interpreting statisical research effectively using SPSS and R, ideal for graduate students and researchers in SLA, social sciences, and applied lingustics.
Автор: Wendler Название: Data Mining with SPSS Modeler ISBN: 3030543390 ISBN-13(EAN): 9783030543396 Издательство: Springer Рейтинг: Цена: 10366.00 р. Наличие на складе: Нет в наличии.
Описание: Now in its second edition, this textbook introduces readers to the IBM SPSS Modeler and guides them through data mining processes and relevant statistical methods.
Автор: Susan B. Gerber; Kristin E. Voelkl Название: The SPSS Guide to the New Statistical Analysis of Data ISBN: 038794821X ISBN-13(EAN): 9780387948218 Издательство: Springer Рейтинг: Цена: 12805.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This companion to The New Statistical Analysis of Data by Anderson and Finn provides a hands-on guide to data analysis using SPSS. First, the authors provide a brief review of using SPSS, and then, corresponding to the organisation of The New Statistical Analysis of Data, readers participate in analysing many of the data sets discussed in the book.
Автор: George, Darren Mallery, Paul Название: Ibm spss statistics 27 step by step ISBN: 1032070943 ISBN-13(EAN): 9781032070940 Издательство: Taylor&Francis Рейтинг: Цена: 11176.00 р. Наличие на складе: Нет в наличии.
Описание: IBM SPSS Statistics 27 Step by Step: A Simple Guide and Reference, seventeenth edition, takes a straightforward, step-by-step approach that makes SPSS software clear to beginners and experienced researchers alike. Extensive use of four-color screen shots, clear writing, and step-by-step boxes guide readers through the program. Output for each procedure is explained and illustrated, and every output term is defined. Exercises at the end of each chapter support students by providing additional opportunities to practice using SPSS. This book covers the basics of statistical analysis and addresses more advanced topics such as multidimensional scaling, factor analysis, discriminant analysis, measures of internal consistency, MANOVA (between- and within-subjects), cluster analysis, Log-linear models, logistic regression, and a chapter describing residuals. The end sections include a description of data files used in exercises, an exhaustive glossary, suggestions for further reading, and a comprehensive index.IBM SPSS Statistics 27 Step by Step is distributed in 85 countries, has been an academic best seller through most of the earlier editions, and has proved an invaluable aid to thousands of researchers and students.New to this edition:Screenshots, explanations, and step-by-step boxes have been fully updated to reflect SPSS 27A new chapter on a priori power analysis helps researchers determine the sample size needed for their research before starting data collection.
Автор: Sarstedt Название: A Concise Guide to Market Research ISBN: 3662567067 ISBN-13(EAN): 9783662567067 Издательство: Springer Рейтинг: Цена: 7317.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
Описание: Marketing analytics is important to today's business organizations as it lets them measure performance of their marketing resources and channels and in turn plays a vital role in making business strategies and decisions.
The present book, following application-based approach, helps readers to understand the usage of analytics in different marketing contexts such as identifying customer preferences, customer-segmentation, pricing, forecasting, advertising, competitive analysis, perceptual mapping, etc. using SPSS software (Modeler, Statistics and AMOS Graphics).
Practical applications in each chapter, with supported screenshots, guide readers to apply different analytical techniques in marketing as they learn. This book is an indispensable companion for the postgraduate students of management with specialization in marketing. Also, the book will prove valuable for the Management Development Programs, Data Analysts, and Researchers in the field. It enables them to identify marketing problems, carry out research efficiently, process the data in a simple way using SPSS, and create reports in a systematic manner.
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