The Strategy and Tactics of Pricing, Nagle, Thomas T.
Старое издание
Автор: Ross Brawn & Adam Parr Название: Total Competition ISBN: 1471162389 ISBN-13(EAN): 9781471162381 Издательство: Simon&Schuster UK Рейтинг: Цена: 1813.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A definitive insight into how to achieve success in Formula One from Ross Brawn, whose cars and drivers have won 20 F1 world championships
Автор: Outram Chris Название: Digital Stractics ISBN: 113757481X ISBN-13(EAN): 9781137574817 Издательство: Springer Рейтинг: Цена: 4634.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Stractics captures the experience and insights of some 60 entrepreneurs, CEOs and chairmen of both pure plays and hybrids to formulate frameworks within which both pure plays and hybrids can shape their strategy and business models.
Автор: Santiago Lopez Название: Value-based Marketing Strategy ISBN: 162273033X ISBN-13(EAN): 9781622730339 Издательство: Неизвестно Рейтинг: Цена: 10116.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: - How the forces of supply and demand interact with customer Value; - The relationships between benefits, quantities, prices and costs; - How to develop effective competitive strategies; - How to manage inventory and product mix efficiently; - How to apply the Value model to increase profitability, and solve major marketing problems. The book sets forth several new approaches for marketing and pricing decision-making: - The concept of Value integrates marketing, finance, economics and accounting, in order to link Value-based pricing with relationship marketing. - The law of supply and demand is restated with quantity as a function of Value instead of price; this makes it a more realistic and practical tool for understanding today s highly today s highly competitive business environment. - The confrontation and complementation concepts provide useful tools for guiding marketers into new segments, and pricing products accordingly. They play a key role for devising win-win strategies, not only with customers, but also with competitors. - The Value Matrix is a practical tool for understanding the product s positioning, analyzing its competition, setting prices and developing strategy. It aims at achieving an optimal balance between customer loyalty and product mix profitability. - The Value Life Cycle illustrates how Value acts as a force that constantly changes revenue, providing insight for developing strategies in each phase of the product s life cycle. - Analogies with physics illustrate how policy constraints create resistance to sales velocity, thereby determining the rate at which a firm advances towards its financial and marketing goals. - The strategy for pricing business services applies Value to balance supply with demand; this leads to increased revenue. - The marketing approach set forth unifies product portfolio and inventory management with Value-based pricing for maximizing income. Clear explanations and accessible language make this book ideal for marketing professionals and non-specialists. Advanced readers may refer to the appendices, where the subjects are analyzed further and the mathematical foundations are laid out; numerous solved problems of pricing and costs are included.
Описание: Get your pricing strategy right every time with proven, practical advice based on real life case studies.
Автор: Miller Название: Menu Pricing & Strategy, 4th Edition ISBN: 0471287474 ISBN-13(EAN): 9780471287476 Издательство: Wiley Рейтинг: Цена: 15198.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool.
Автор: Rossiter, John R Percy, Larry Bergkvist, Lars Название: Marketing communications ISBN: 1526438658 ISBN-13(EAN): 9781526438652 Издательство: Sage Publications Рейтинг: Цена: 10928.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
Автор: Phillips Robert L. Название: Pricing and Revenue Optimization: Second Edition ISBN: 1503610004 ISBN-13(EAN): 9781503610002 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 10659.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.
With updates to every chapter, this second edition covers topics such as estimation of price-response functions and machine-learning-based price optimization. New discussions of applications of dynamic pricing and revenue management by companies such as Amazon, Uber, and Disney, and in industries such as sports, theater, and electric power, are also included. In addition, the book provides current coverage of important applications such as revenue management, markdown management, customized pricing, and the behavioral economics of pricing.
Автор: Hill Peter Название: Pricing for Profit ISBN: 0749467673 ISBN-13(EAN): 9780749467678 Издательство: Kogan Page Рейтинг: Цена: 5542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using proven, practical pricing advice based on real life case studies this book shows how you to get your pricing strategy right every time.
Автор: Kagan Jeremy Название: Digital Marketing: Strategy and Tactics - 2 ed ISBN: 1732987092 ISBN-13(EAN): 9781732987098 Издательство: Неизвестно Рейтинг: Цена: 21622.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book approaches digital marketing in two ways: from the point of view of the strategic
thinker - who might guide the vision in their organization requiring an understanding all of
the options available as well as how to evaluate them; and the tactical perspective, for the
roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch
campaigns themselves.
Each chapter is designed to present frameworks for thinking broadly and structurally about
the channel being discussed, but with many examples and exercises to bring the practical
deployment of digital marketing into a real-world focus.
Описание: In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company's employees, on average, are unaware of or do not understand its strategy.
Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company's marketing program to its business strategy. It's based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.
The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country's largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well.
Автор: Ragnhild Silkoset Название: Pricing: A Guide to Pricing Decisions ISBN: 3110998335 ISBN-13(EAN): 9783110998337 Издательство: Walter de Gruyter Рейтинг: Цена: 6499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits, and on how psychology affects customers’ perception of prices in a market. This strategic view on pricing gives the reader a competitive advantage. It empowers them with means to plan and perform a pricing strategy based on their value propositions.
The target group for this book is managers, entrepreneurs, and business students. The book guides the reader in understanding how economics, strategy, marketing, and psychology are combined when it comes to pricing decisions. Further, the chapters contain step-by-step procedures that help managers and entrepreneurs to succeed with complex pricing decisions in busy workdays. The analysis is based on the basic edition of Microsoft Excel software. In sum, the book helps the reader to strategically plan, execute, and win price competitions. It covers topics such as dynamic pricing, estimation of customers willingness to pay, price competition and wars, customers’ reaction to unfair prices, and price tactics and strategy. The book includes specialized chapters on pricing in e-commerce, and pricing in the sharing economy.
Автор: Falzani, David Название: Double your price: the strategy and tactics of smart pricing ISBN: 1292426349 ISBN-13(EAN): 9781292426341 Издательство: Pearson Education Рейтинг: Цена: 3958.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success.
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