Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Автор: Guillermo C. Jimenez, Barbara Kolsun Название: Fashion Law: A Guide for Designers, Fashion Executives, and Attorneys ISBN: 1609018958 ISBN-13(EAN): 9781609018955 Издательство: Bloomsbury Academic Рейтинг: Цена: 18308.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In todays' highly competitive global market, fashion designers, entrepreneurs and executives need state, federal, and international laws to protect their intellectual property-their brands and the products by which their customers recognize them. Fashion Law provides a concise and practical guide to the full range of legal issues faced by a fashion company as it grows from infancy to international stature. Updated to reflect recent legal decisions and regulatory developments, this revised edition covers such a vital issues as intellectual property protection and litigation, licensing, anti-counterfeiting, start-ups and finance, commercial transactions, retail property leasing, employment regulations, advertising and marketing, celebrity endorsements, international trade. Features of the text help to make legal concepts accessible to the lay reader. More than 25 leading attorneys practicing in the emerging legal specialty of fashion law contributed the chapters for this authoritative text, and their expertise provides a foundation for fashion professionals and their legal advisors to work together effectively. New to this Edition~Expanded section on Intellectual Property protection, including an all new Chapter 6 on Litigation~All new Chapter 10 on Fashion Finance Features~Box Features provide real-life examples that demonstrate the role that law plays in the fashion business, including landmark court cases and current events~Practice Tips discuss legal issues that should be considered as fashion designers and executives establish procedures for conducting their business~Sample Clauses familiarize readers with the legal language that covers the rights and responsibilities of the parties to agreements. Instructor's Guide and PowerPoint presentations available.
The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture.
Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, TheFashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.
Автор: Rosalind Beere Название: The Role of Franchising on Industry Evolution ISBN: 331949063X ISBN-13(EAN): 9783319490632 Издательство: Springer Рейтинг: Цена: 14635.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes.
Автор: Rissanen, Timo (parsons The New School For Design) Mcquillan, Holly (college Of Creative Arts, Massey University) Название: Zero waste fashion design ISBN: 1350094838 ISBN-13(EAN): 9781350094833 Издательство: Bloomsbury Academic Рейтинг: Цена: 7514.00 р. Наличие на складе: Поставка под заказ.
Описание:
Zero Waste Fashion Design combines research and practice to introduce a crucial sustainable fashion design approach.
Written by two industry leading pioneers, Timo Rissanen and Holly McQuillan, the book offers flexible strategies and easy-to-master zero waste techniques to help you develop your own cutting edge fashion designs.
Sample flat patterns and more than 20 exercises will reinforce your understanding of the zero waste fashion design process. Beautifully illustrated interviews with high-profile, innovative designers, including Winifred Aldrich, Rickard Lindqvist and Yeohlee Teng, show the stunning garments produced by zero waste fashion design.
Featured topics include: The criteria for zero waste fashion design Manufacturing zero waste garments Adapting existing designs for zero waste Zero waste designing with digital technologies
Автор: Joseph H. Hancock II Название: Fashion Brand Stories ISBN: 1350135542 ISBN-13(EAN): 9781350135543 Издательство: Bloomsbury Academic Рейтинг: Цена: 6165.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's (R), and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding.
This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
Автор: Marc Ivaldi Название: A Structural Analysis of Expectation Formation ISBN: 3540536655 ISBN-13(EAN): 9783540536659 Издательство: Springer Рейтинг: Цена: 10610.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Proposes a structural analysis to study the formation of production plans and the rationality of expectations. This text aims to develop an original procedure to estimate the economic model on survey data using the theory of polychoric correlation coefficient and distribution-free estimator.
Описание: In a relatively short period of time, data envelopment analysis (DEA) has grown into a powerful analytical tool for measuring and evaluating performance. It is a handbook treatment dealing with specific data problems, including imprecise data and undesirable outputs.
Автор: Dasgupta Название: Advances in Growth Curve and Structural Equation Modeling ISBN: 9811309795 ISBN-13(EAN): 9789811309793 Издательство: Springer Рейтинг: Цена: 12196.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Longitudinal studies on Mathematical Aptitude and Intelligence Quotient in North Eastern tribes.- Cross sectional studies on Mathematical Aptitude and Intelligent Quotient in North Eastern tribes.- Retrospective longitudinal studies of social environment in North Eastern tribes.- Growth models for repeated measurement mixture experiments.- Growth models for repeated measurement mixture experiments: optimal designs for growth prediction.- An overview of growth and nutritional status among 5-18 year children in India.- Growth model for micro-particle ensemble probability.- Past and present status of Mangroves in Sunderban from ecological viewpoint.- Longitudinal Growth curve of Elephant foot yam under stress and plant sensitivity.
Автор: Astrid Sigel, Helmut Sigel, Roland K.O. Sigel Название: Structural and Catalytic Roles of Metal Ions in RNA ISBN: 3110442825 ISBN-13(EAN): 9783110442823 Издательство: Walter de Gruyter Рейтинг: Цена: 16727.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book describes structural and catalytic roles of metal ions in RNA in an authoritative and timely manner. It deals with diffuse metal ion binding, RNA quadruplexes, the regulation of riboswitches, metal ions and ribozymes, including artificial
Автор: Necmi K. Avkiran; Christian M. Ringle Название: Partial Least Squares Structural Equation Modeling ISBN: 3319890956 ISBN-13(EAN): 9783319890951 Издательство: Springer Рейтинг: Цена: 24392.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book pulls together robust practices in Partial Least Squares Structural Equation Modeling (PLS-SEM) from other disciplines and shows how they can be used in the area of Banking and Finance. In terms of empirical analysis techniques, Banking and Finance is a conservative discipline. As such, this book will raise awareness of the potential of PLS-SEM for application in various contexts. PLS-SEM is a non-parametric approach designed to maximize explained variance in latent constructs. Latent constructs are directly unobservable phenomena such as customer service quality and managerial competence. Explained variance refers to the extent we can predict, say, customer service quality, by examining other theoretically related latent constructs such as conduct of staff and communication skills. Examples of latent constructs at the microeconomic level include customer service quality, managerial effectiveness, perception of market leadership, etc.; macroeconomic-level latent constructs would be found in contagion of systemic risk from one financial sector to another, herd behavior among fund managers, risk tolerance in financial markets, etc. Behavioral Finance is bound to provide a wealth of opportunities for applying PLS-SEM. The book is designed to expose robust processes in application of PLS-SEM, including use of various software packages and codes, including R. PLS-SEM is already a popular tool in marketing and management information systems used to explain latent constructs. Until now, PLS-SEM has not enjoyed a wide acceptance in Banking and Finance. Based on recent research developments, this book represents the first collection of PLS-SEM applications in Banking and Finance. This book will serve as a reference book for those researchers keen on adopting PLS-SEM to explain latent constructs in Banking and Finance.
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