Автор: Heller, Steven Название: All-American Ads of the 80s ISBN: 3836588617 ISBN-13(EAN): 9783836588614 Издательство: Taschen Рейтинг: Цена: 4040.00 р. Наличие на складе: Ожидается поступление.
Описание: The emergence of the digital world signaled a looming change in the advertising industry. Still cash, cocaine, and Calvins were the staples of flagrant consumerism. With cell phones just around the corner and the death of print in the air, advertisers were still devoting substantial dollars to one of the most outrageous, flamboyant, and...
Автор: Heller, Steven Название: All-american Ads of the 60s ISBN: 3836588595 ISBN-13(EAN): 9783836588591 Издательство: Taschen Рейтинг: Цена: 4040.00 р. Наличие на складе: Ожидается поступление.
Описание: America of the 1960s exuded optimism and a bright economic future. Advertisers seduced Americans to indulge in a giant consumer binge. This collection of ads features stars such as Sean Connery, Woody Allen, Salvador Dali, and Sammy Davis Jr. endorsing everything from bourbon to suits in an era known for extremes.
Автор: Heimann Jim Название: All-American Ads of the 50s ISBN: 3836551322 ISBN-13(EAN): 9783836551328 Издательство: Taschen Цена: 4040.00 р. Наличие на складе: Ожидается поступление.
Описание: A plethora of 1950s ads covering just about anything the dollar could buy, from Las Vegas vacations to cigarettes as healthy mood enhancers. More than a record of bygone products and campaigns, these colorful ads provide an evocative record of everyday American life when McCarthyism was rife and capitalism was king.
Название: All-American Ads of the 40s ISBN: 3836588587 ISBN-13(EAN): 9783836588584 Издательство: Taschen Рейтинг: Цена: 4040.00 р. Наличие на складе: Ожидается поступление.
Описание: This volume`s engaging overview of advertisements evokes the nostalgic sentimentality of a bygone era, ranging from wartime to prosperity and optimism in American life over the course of the 1940s. The omnipresent advertising campaigns saturated a burgeoning consumerism, from fashion and food to beauty and beverage, and everything in between.
Описание: Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.
Автор: Jones, David M Название: When Ads Work ISBN: 0765617390 ISBN-13(EAN): 9780765617392 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How to create Madison Avenue advertising on a Main Street budget? This third edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers and brochures to direct mail, radio, catalogues, and publicity. This new edition has also been revised and expanded to include advertising over the internet and new desktop publishing techniques. It reveals which sites are worthwhile forums and wt internet tactics work. Hahn presents thorough and engaging information on the best ways to harness technology and to grab attention through a number of venues. In addition, he enlists experts like Tom Davis to speak on Yellow Page advertising; Robert Killian to explain Brand Equity Analysis; and other experts in their respective fields to comment on the best ways to harness technology and to grab attention through a number of venues. Fred E. Hahn (Evanston, IL) is an independent consultant with more than thirty-five years of experience in the advertising business.
Описание: Make Amazon ads that work. Learn to monitor, analyze, and optimize. Packed with tips and strategies to improve the quality of your advertising. Updated to reflect the latest Amazon changes in September 2020.
Описание: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building
Автор: Berger, Arthur Asa, Название: Ads, fads, and consumer culture : ISBN: 1538137801 ISBN-13(EAN): 9781538137802 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 14784.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ads, Fads, and Consumer Culture-now in its sixth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
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