Readings in Advertising, Society, and Consumer Culture, Hovland, Roxanne ; Wolbu

Автор: Nicholas Holm
Название: Advertising and Consumer Society
ISBN: 1137471743 ISBN-13(EAN): 9781137471741
Издательство: Springer
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Цена: 5487.00 р.
Наличие на складе: Нет в наличии.

Описание: An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.

Автор: Holm, Nicholas (massey University, New Zealand)
Название: Advertising and consumer society
ISBN: 1032181362 ISBN-13(EAN): 9781032181363
Издательство: Taylor&Francis
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Цена: 5051.00 р.
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Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.

Автор: De Mooij, M.
Название: Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
ISBN: 1544318162 ISBN-13(EAN): 9781544318165
Издательство: Sage Publications
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Цена: 11086.00 р.
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Описание: Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people`s relationships with others.

Автор: Hovland, Roxanne
Название: Readings in Advertising, Society, and Consumer Culture
ISBN: 0765615452 ISBN-13(EAN): 9780765615459
Издательство: Taylor&Francis
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Цена: 9033.00 р.
Наличие на складе: Нет в наличии.

Автор: Rodgers Shelly
Название: Digital Advertising
ISBN: 1138654450 ISBN-13(EAN): 9781138654457
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: This book offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.

Автор: Witkowski
Название: A History of American Consumption
ISBN: 113893691X ISBN-13(EAN): 9781138936911
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.

Автор: Lerman
Название: The Language of Branding
ISBN: 0415806747 ISBN-13(EAN): 9780415806749
Издательство: Taylor&Francis
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Цена: 8114.00 р.
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Описание: This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.

Автор: Morales
Название: Marketing without Advertising
ISBN: 1138212709 ISBN-13(EAN): 9781138212701
Издательство: Taylor&Francis
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Цена: 9033.00 р.
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Описание: How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

Автор: Li
Название: Environmental Advertising in China and the USA
ISBN: 041574413X ISBN-13(EAN): 9780415744133
Издательство: Taylor&Francis
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Цена: 26030.00 р.
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Описание: Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US.

Автор: Yang Kenneth C. C.
Название: Multi-Platform Advertising Strategies in the Global Marketplace
ISBN: 1522531149 ISBN-13(EAN): 9781522531142
Издательство: Mare Nostrum (Eurospan)
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Цена: 29938.00 р.
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Описание: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

Автор: Graakjaer, Nicolai (aalborg University, Denmark)
Название: Analyzing music in advertising
ISBN: 1138616818 ISBN-13(EAN): 9781138616813
Издательство: Taylor&Francis
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Цена: 7501.00 р.
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Описание: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj?r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Автор: Graakjaer
Название: Analyzing Music in Advertising
ISBN: 1138781088 ISBN-13(EAN): 9781138781085
Издательство: Taylor&Francis
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Цена: 28327.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.