Автор: Nir Eyal Название: Hooked ISBN: 0241184835 ISBN-13(EAN): 9780241184837 Издательство: Random House Рейтинг: Цена: 1979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
Автор: Eyal, Nir Название: Indistractable ISBN: 1526610205 ISBN-13(EAN): 9781526610201 Издательство: Bloomsbury Рейтинг: Цена: 1741.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction.
Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want. 'If you value your time, your focus or your relationships, this book is essential reading' Jonathan Haidt, author of The Righteous Mind'A guide to staying focused in an age of constant distraction' Guardian'Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life' Matt Haig'Does exactly as it promises. Amazing' Chris Evans'The best guide I've read for reclaiming our attention, our focus and our lives' Arianna Huffington
Автор: Eyal Nir Название: Hooked: How to Build Habit-Forming Products ISBN: 1591847788 ISBN-13(EAN): 9781591847786 Издательство: Random House (USA) Цена: 2851.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do successful companies create products people cant put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
Practical insights to create user habits that stick. Actionable steps for building products people love.
Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Автор: Ben-Ari, Eyal Название: Military, State, and Society in Israel ISBN: 076580042X ISBN-13(EAN): 9780765800428 Издательство: Taylor&Francis Рейтинг: Цена: 18374.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Ben-Ari, Eyal Название: Changing Japanese Suburbia ISBN: 0710303815 ISBN-13(EAN): 9780710303813 Издательство: Taylor&Francis Рейтинг: Цена: 30624.00 р. Наличие на складе: Нет в наличии.
Автор: Ben-Ari Eyal, Wah Wong Heung Название: Cultural Intermediaries in East Asian Film Industries ISBN: 1032159944 ISBN-13(EAN): 9781032159942 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the roles cultural intermediaries play in East Asian cinema. Based on extensive original research, and viewing cinema from the social science perspective which emphasizes the social processes entailed in the cultural production, circulation, and consumption of films.
Автор: Michael, Kobi Ben-ari, Eyal Kellen, David Название: Transformation of the world of war and peace support operations ISBN: 0313365016 ISBN-13(EAN): 9780313365010 Издательство: Bloomsbury Рейтинг: Цена: 10454.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the end of the Cold War, the euphoria of the Gulf War of the 1990s and the avowal of a New World Order, peace-operations were declared as the recipe for a better world through international intervention in conflict arenas.
Автор: Eyal, Arik Название: Tarot Deck-Tell Me Tarot-78Pk ISBN: 1572816317 ISBN-13(EAN): 9781572816312 Издательство: U.S. Games Systems Рейтинг: Цена: 3161.00 р. Наличие на складе: Невозможна поставка.
Автор: Fuller, Matthew Weizman, Eyal Название: Investigative aesthetics ISBN: 1788739086 ISBN-13(EAN): 9781788739085 Издательство: Неизвестно Рейтинг: Цена: 2572.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A new field of counter-investigation across journalism, human rights, art and law
Автор: Ben-Bassat Yuval, Ginio Eyal Название: Late Ottoman Palestine: The Period of Young Turk Rule ISBN: 0755643585 ISBN-13(EAN): 9780755643585 Издательство: Bloomsbury Academic Рейтинг: Цена: 10334.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The decisive consequences of the Young Turk Revolution of 1908 had ramifications over the entire Ottoman Empire - and the Ottoman territory of Palestine was no exception. "Late Ottoman Palestine" examines the impact of Young Turk policies and reforms on local societies and administration, using Palestine as a prism through which to explore the impact of the Revolution in the provincial arena far from the administrative and political centre of the capital. It thus sheds light upon the last decade of Ottoman rule in Palestine, crucially dealing with the roots of Jewish-Arab conflict in the area and the early crystallization of Arab, Palestinian and Zionist identities, along with that of an Ottoman imperial identity. It will be a vital resource for students and researchers interested in the modern history of the Middle East, the Ottoman Empire and Palestine.
Автор: Press, Eyal Название: Dirty work ISBN: 1801107238 ISBN-13(EAN): 9781801107235 Издательство: Bloomsbury Рейтинг: Цена: 1741.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A report from the front lines of `dirty work` in the United States - labour that society considers essential, but morally compromised.
Описание: This book examines the rise of identities and agents that were formed after the 1973 Yom Kippur War and highlights the effects they had on the formation of Israeli policy. This book forms a study that connects sociology, political psychology, international relations, and the field of culture studies.
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