Marketing Methods to Improve Company Strategy, Neves, Marcos Fava
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Описание: This book shows that while globalization is a dominant force in society, and though news can be instantaneously broadcast internationally, there is relatively little commonality throughout the world in the depiction of events occurring in other countries. The research gathered here is based on a quantitative content analysis of over 17,000 news items and analysis of over 10,000 survey respondents.
Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.
Автор: Aaron D. Hill, Aaron F. McKenny, Paula O`Kane, Sotirios Paroutis Название: Methods to Improve Our Field ISBN: 1804553654 ISBN-13(EAN): 9781804553657 Издательство: Emerald Рейтинг: Цена: 16262.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Research Methodology in Strategy and Management advances understanding of the methods used to study organizations – including managers, strategies, and how firms succeed.
Offering innovative ideas that explore how strategy and management methodology can be developed, the chapter authors in Volume 14, Methods to Improve Our Field,consider approaches that range from the re-imagining of secondary data in the digital age and Interpretive Phenomenological Analysis (IPA) to Machine Learning and Artificial Intelligence.
Methods to Improve Our Field is a necessity for both academics and researchers interested in the progression and cutting-edge studies of management, strategy, international business, entrepreneurship, and organization theory.
What if you could use strategy to turn market volatility to your competitive advantage? Rethinking Strategy shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response.
In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what's to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation's principal creative and learning activity.
anticipate impending market shifts before they emerge
slow down change by making the future familiar
unlock the entrepreneurial talent that lies within your organisation
mobilise an army of internal advocates to drive strategy execution
embed foresight into your planning and innovation processes
Have you ever wondered how some companies seem to always be ahead of the curve while others struggle to keep up in today's ever-changing competitive environment? With Rethinking Strategy, you'll learn how to make better decisions and thrive alongside increasing competition and uncertainty.
Автор: Venkatesh Shankar , Gregory S. Carpenter Название: Handbook Of Marketing Strategy ISBN: 1849800987 ISBN-13(EAN): 9781849800983 Издательство: Edward Elgar Publishers Цена: 40550.00 р. Наличие на складе: Поставка под заказ.
Описание: This authoritative, comprehensive, and accessible `go-to` volume by leading global experts provides a broad overview of marketing strategy issues and questions.
Автор: Dalgic Tevflik Название: Customer-oriented Marketing Strategy: Theory and Practice ISBN: 1606495208 ISBN-13(EAN): 9781606495209 Издательство: McGraw-Hill Рейтинг: Цена: 3087.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.
Автор: Pehrsson Название: Strategy in Emerging Markets ISBN: 0415868262 ISBN-13(EAN): 9780415868266 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Markets previously unreachable for companies other than monopolies or other protected firms are now frequently open to new entrants. This book focuses on strategy in emerging markets, in particular establishments in liberalized European markets.
Автор: Cadogan, John Название: Marketing strategy Six-Volume Set ISBN: 1848601174 ISBN-13(EAN): 9781848601178 Издательство: Sage Publications Рейтинг: Цена: 156816.00 р. Наличие на складе: Поставка под заказ.
Описание: Researchers are driven to understand and explain the marketing strategy landscape, and to develop tools and instruments that can help marketers shape, implement and control marketing strategies. This title imposes an order on the burgeoning marketing strategy literature. It presents core thematic topics, and fresh areas of interest.
Автор: Pearson, David Название: The 20 Ps of Marketing ISBN: 0749471069 ISBN-13(EAN): 9780749471064 Издательство: Kogan Page Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.
Описание: Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan`s The Irrational Consumer is your `must-have` primer to this world.
Автор: Rushton Michael Название: Pricing Strategy for the Arts ISBN: 0415713676 ISBN-13(EAN): 9780415713672 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Pricing is complex, especially in the creative and cultural sector. This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics.
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