Автор: Jackson Название: A Practical Guide to Event Promotion ISBN: 1138915343 ISBN-13(EAN): 9781138915343 Издательство: Taylor&Francis Рейтинг: Цена: 9186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.
This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
Название: Place Event Marketing in the Asia-Pacific Region ISBN: 0367423545 ISBN-13(EAN): 9780367423544 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.
Автор: Masterman, Guy Название: Innovative Marketing Communications ISBN: 0750663618 ISBN-13(EAN): 9780750663618 Издательство: Taylor&Francis Рейтинг: Цена: 9186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hudson, Simon Hudson, Louise Название: Marketing for tourism, hospitality & events ISBN: 1529628083 ISBN-13(EAN): 9781529628081 Издательство: Sage Publications Рейтинг: Цена: 9819.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.
The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual.
Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe.
This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events.
Simon Hudson is a tourism and hospitality professor at the University of South Carolina.
Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.
Автор: Jackson, Nigel Название: Promoting and Marketing Events ISBN: 041566733X ISBN-13(EAN): 9780415667333 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Нет в наличии.
Автор: Fine Название: Marketing the Public Sector ISBN: 113852767X ISBN-13(EAN): 9781138527676 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s
Название: Promoting Property ISBN: 0367257173 ISBN-13(EAN): 9780367257170 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique.
Название: Promoting Property ISBN: 0367257165 ISBN-13(EAN): 9780367257163 Издательство: Taylor&Francis Рейтинг: Цена: 15310.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique.
Автор: Bruno Miguel Sousa, Jose Duarte Santos Название: Promoting Organizational Performance Through 5G and Agile Marketing ISBN: 1668455242 ISBN-13(EAN): 9781668455241 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29245.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organisations and customer relationships. The book consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing.
Автор: Dubicki, Eleonora I. Название: Marketing and Promoting Electronic Resources ISBN: 0789035855 ISBN-13(EAN): 9780789035851 Издательство: Taylor&Francis Рейтинг: Цена: 14545.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
