Автор: Taplin Walter Название: Advertising a New Approach ISBN: 1138966177 ISBN-13(EAN): 9781138966178 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.
First published in 1960.
Автор: Naidoo Jennie Название: Foundations for Health Promotion ISBN: 0702054429 ISBN-13(EAN): 9780702054426 Издательство: Elsevier Science Рейтинг: Цена: 7367.00 р. Наличие на складе: Нет в наличии.
Описание: Revision of: Health promotion / Jennie Naidoo, Jane Wills. 2000. 2nd ed.
Название: Empowerment, Health Promotion and Young People ISBN: 1032569697 ISBN-13(EAN): 9781032569697 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Нет в наличии.
Автор: Bonelli Название: Audiovisual Tourism Promotion ISBN: 9811664129 ISBN-13(EAN): 9789811664120 Издательство: Springer Рейтинг: Цена: 17074.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book deploys the concept of ‘audiovisual tourism promotion’ to account for the promotional functions performed by a vast array of diverse media texts including tourism films, feature films, digital videos conceived for online circulation, video games and TV commercials. From this point of view, this volume fills a major gap in the literature by providing the first comprehensive critical overview of audiovisual tourism promotion as a distinct media field. In this book, the study of audiovisual tourism promotion is characterised by an interdisciplinary approach which combines film studies, media studies, human geography, sociology, tourism studies, history, postcolonial and gender studies. This book will appeal to a wide range of students and scholars from different disciplines.
Описание: This book assists aspiring and current women leaders on how to advance into higher education leadership roles.
Название: Vegetables, Fruits, and Herbs in Health Promotion ISBN: 0367398176 ISBN-13(EAN): 9780367398170 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The use of dietary vegetables and medicinal herbs to improve health is a phenomenon that is taking society by storm. Herbal products are now a multi-billion dollar business. Even more important, this business is built upon extremely little research data. The FDA is pushing the industry-with Congress' help- to base their claims and products on scientific phenomena.
Vegetables, Fruits, and Herbs in Health Promotion discusses the most effective ways of conducting research geared toward deriving maximum nutritional benefit from vegetables, fruits, and herbs. The book addresses such questions as: o How much vegetables and herbs should be consumed? o Can extracts or components be useful replacements for vegetable consumption? o Does red wine reduce the risk of heart disease, and if so, what are the active agents and mechanisms? Increased consumption of vegetables and herbs promotes health, increases longevity, and reduces the risk of cancer and heart disease. Vegetables, Fruits, and Herbs in Health Promotion is an invaluable reference for providing you with the knowledge necessary for fostering positive changes in dietary habits.
Описание: The purpose of this book is to provide public health, disability, and rehabilitation professionals and practitioners evidence-based science with respect to health disparities faced by people with disabilities, especially people with mobility limitations;
Автор: Mire Название: Wellness in Whiteness ISBN: 0815377444 ISBN-13(EAN): 9780815377443 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology, using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory.
Автор: Firestone Otto John Название: The Economic Implications of Advertising (Rle Advertising) ISBN: 113898910X ISBN-13(EAN): 9781138989108 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.
First published in 1967.
Автор: Russell Thomas Название: Commercial Advertising ISBN: 1138971154 ISBN-13(EAN): 9781138971158 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.
The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.
First published in 1919.
Автор: Ross, Michael Название: Health and Health Promotion in Prisons ISBN: 0415523524 ISBN-13(EAN): 9780415523523 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The impact of the United Nations "Healthy Prisons" initiative has highlighted the importance of health and health promotion in incarcerated populations. This invaluable book discusses the many health and medical issues that arise or are introduced into prisons from the perspective of both inmates and prison staff.
