Автор: Brunson, Russell Название: Traffic Secrets ISBN: 1788179714 ISBN-13(EAN): 9781788179713 Издательство: Hay House Рейтинг: Цена: 2374.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Fotiadou Название: The Language of Employability ISBN: 3031102517 ISBN-13(EAN): 9783031102516 Издательство: Springer Рейтинг: Цена: 12196.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book employs a corpus-based Critical Discourse Analysis (CDA) methodology to analyse the language used by university careers services in the UK. Drawing on a corpus which includes the public-facing websites of careers services from 24 Russell Group and 34 Post-92 universities, the author highlights some of the potentially problematic 'common-sense' views and ideas that are currently promoted to students using these services. She argues that the language used by university websites promotes neoliberal ideology and encourages the denaturalisation of such language. This book will be of interest to linguists, sociologists, education scholars, and scholars who are otherwise interested in the notion of employability.
Автор: Faherty, Anna Название: Writing online and audio stories ISBN: 1032425849 ISBN-13(EAN): 9781032425849 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a MUST READ for every professional whose success depends on a website in ANY way. As the ultimate destination for a business or brand, the website should support goals, deliver value, promote brand, interaction and conversion; one visitor at a time. Despite good intentions, millions of websites emerge from the fatally-flawed gauntlet of project-dom unable to meet the growing demands of the business and the customers it serves. Not because those responsible for creating the website aren't talented or knowledgeable enough - but, because they expect the most important decisions to be made before entering into the creative and mechanical execution of the website. In the absence of a deliberate path, assumptions are made that often prove to be costly or fatal to the brand. Planning a new website or website redesign? You cannot afford to invest in the digital extension of your business or brand without owning it like the strategic asset it can, and should, be. You must "master" the website. Million Dollar Websites provides vital insight required to proactively manage website planning, design, programming, optimization, and promotion to achieve better results. Million Dollar Websites is a non-technical guide that shows you how to leverage best practices of the web elite to get it right the first time, and make everyone a winner. - Gain unprecedented insight to best practices used by the web-elite to create the most effective digital environments on the internet. - Best practices that promote ownership and smooth navigation of the entire website process. - How to build a better website, on any budget. - Transform the website from Money Pit to Money Tree. - The role of the C-Suite and stakeholders. - Step-by-step guide to promoting brand, clicks and conversion to create customers for life. - Why Search, Social and Mobile must precede Web Design, Programming and Content. - Why, how, and when, to SEO without putting your site at risk. - Prevent costly mistakes; save time and money, with invaluable insight, tools and tips. - How to promote communication between management, marketing, creative and technology resources without having to learn a new language. - Make it easier to choose the right website format, platform and team. - Save time, money and stress armed with tools that eliminate the 'unknowns' that so typically impact timeline and budget. - How to define requirements and/or RFP to enable true "apples-to-apples" comparison of proposals and project plans. - What it really takes to compete and win in today's digital landscape. Today's competitive digital landscape demands speed. There is no time to experiment or learn as you go. This book should be required reading for the C-level executive, business owner, webmaster, entrepreneur, designer, programmer, SEO, marketer, PR, sales, customer service professional, manager or student whose career is in any way connected to the creation, or performance, of the website. Million Dollar Websites will empower you to enter the website process with the authority and confidence required to create a high-performing, quality website capable of delivering results. Even if you believe your website is doing its job, you are sure to find invaluable nuggets of wisdom based on this author's tenure in the web industry to enable you to get even more from the website as a vital business asset.
Автор: McClamb Shere L. H. Название: Building a Website Using Wordpress: The Beginner`s Guide ISBN: 0692632034 ISBN-13(EAN): 9780692632031 Издательство: Неизвестно Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Building a Website using WordPress - The Beginner's Guide is a must for anyone searching for a resource that leaves nothing out of getting through the installation process. It is understood that you are coming to WordPress to build an awesome website with absolutely no coding experience. The Beginner's Guide is the first in a series that assumes varying levels of comfort with coding (html, css, php). This guide is the beginners guide and assumes your ability to code for the web is absolutely zero. The Beginner's Guide walks you through building your WordPress using step-by-step instructions, screenshots, and tips to get you through the process of building a site you will be proud of. In this comprehensive WordPress guide, you will cover:
Getting started with WordPress: DNS Web Hosts Open Source Software (FTP Client, Source Code Editor, and Website Software)
Installing the WordPress Software: The WordPress Software Understanding the LAMP Stack (Linux, Apache, MySQL, and PHP) Local and Remote Files
Under the WordPress Hood: The WordPress Dashboard Settings Posts and Pages Media Library Menus Plugins and Widgets
Maintaining the Site by Taking Care of the: Database Site Files Updates in the WordPress Dashboard
The Building a Website using WordPress - The Beginner's Guide is what you've looking for and the only one you will need to guide you through the process of building a website using WordPress.
Автор: Perez-Montoro, Mario Название: Navigation Design and SEO for Content-Intensive Websites ISBN: 0081006764 ISBN-13(EAN): 9780081006764 Издательство: Elsevier Science Рейтинг: Цена: 9262.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items.
The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos.
Автор: Rauland Patrick Название: Mastering WooCommerce 4 ISBN: 1838822836 ISBN-13(EAN): 9781838822835 Издательство: Неизвестно Рейтинг: Цена: 13424.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Mastering WooCommerce takes you from absolutely nothing to a fully functioning store. The book goes deep into WooCommerce and show you the basic options as well as some of the more advanced customizations. Each chapter that follows will expand on the basics, allowing for a gentle progression curve that will allow almost any user to follow along.
Описание: Essays on Sculpture 68. Paul Becker, one of the Henry Moore Institutes 2011 Research Fellows, tells the story of the sculptor Anton Lesseman, an unknown, and fictional, contemporary of Henry Moore.Featuring extracts from Lessemans autobiography, illustrated by sketches, paintings, letters and sculptures, and an interview between Paul Becker and Jon Wood Research Curator at the Henry Moore Institute, this publication is an exploration of the imaginary artist and the role of fiction in art making.Only available to trade customers outside the UK.
Автор: Kastman Breuch, Lee Ann (university Of Minnesota) Название: Involving the audience ISBN: 0815384548 ISBN-13(EAN): 9780815384540 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges.
Автор: Kastman Breuch Название: Involving the Audience ISBN: 081538453X ISBN-13(EAN): 9780815384533 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges.
Описание: Discusses research on communication and information for doctoral students and researchers in order to provide them with developed research project examples and research experiences to help them acquire new skills and knowledge about communication and information management research.
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