Автор: Garrison, Bruce Название: Professional Feature Writing ISBN: 0415998980 ISBN-13(EAN): 9780415998987 Издательство: Taylor&Francis Цена: 26796.00 р. Наличие на складе: Нет в наличии.
Автор: Hendrix, M. Patrick, Citadel Major, James S. Название: Communicating with Intelligence ISBN: 1538160668 ISBN-13(EAN): 9781538160664 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 25080.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book outlines the foundations of good intelligence communication, a toolkit for writing these documents, the briefing process, and a guide to citations and classified materials.
Rhetoric in the Flesh is the first book-length ethnographic study of the gross anatomy lab to explain how rhetorical discourses, multimodal displays, and embodied practices facilitate learning and technical expertise and how they shape participants' perceptions of the human body. By investigating the role that discourses, displays, and human bodies play in the training and socialization of medical students, T. Kenny Fountain contributes to our theoretical and practical understanding of the social factors that make rhetoric possible and material in technical domains. Thus, the book also explains how these displays, discourses, and practices lead to the trained perspective necessary for expertise. This trained vision is constructed over time through what Fountain terms embodied rhetorical action, an intertwining of body-object-environment that undergirds all scientific, medical, and technical work.
This book will be valuable for graduate and advanced undergraduate courses in technical and professional communication (technical communication theory and practice, visual or multimodal communication, medical technical communication) and rhetorical studies, including visual rhetoric, rhetoric of science, medical rhetoric, material rhetoric and embodiment, and ethnographic approaches to rhetoric.
Plain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences' needs in an ethical way. Applying the BUROC framework (Bureaucratic, Unfamiliar, Rights-Oriented, and Critical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand.
This work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.
Автор: Surma Название: Public and Professional Writing ISBN: 1403915814 ISBN-13(EAN): 9781403915818 Издательство: Springer Рейтинг: Цена: 10976.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers something quite new - an advanced textbook that considers professional writing as a negotiated process between writer and reader. Arguing that ethics, imagination and rhetoric are integral to professional writing praxis, the book encourages students to look critically at various writing practices in a range of contexts.
Автор: Surma Название: Public and Professional Writing ISBN: 1403915822 ISBN-13(EAN): 9781403915825 Издательство: Springer Рейтинг: Цена: 7927.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers something quite new - an advanced textbook that considers professional writing as a negotiated process between writer and reader. Arguing that ethics, imagination and rhetoric are integral to professional writing praxis, the book encourages students to look critically at various writing practices in a range of contexts.
Автор: Mckee, Heidi A. Porter, James E. Название: Professional communication and network interaction ISBN: 1138715212 ISBN-13(EAN): 9781138715219 Издательство: Taylor&Francis Рейтинг: Цена: 26030.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication.
Plain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences' needs in an ethical way. Applying the BUROC framework (Bureaucratic, Unfamiliar, Rights-Oriented, and Critical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand.
This work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.
Описание: Focusing on political aspects and pedagogical issues of second language writing instruction and testing in an international context, with contributions from authors working in 10 different countries, these chapters examine the uses and abuses of various writing-related assessments, and the policies that determine their form and use.
Описание: Focusing on political aspects and pedagogical issues of second language writing instruction and testing in an international context, with contributions from authors working in 10 different countries, these chapters examine the uses and abuses of various writing-related assessments, and the policies that determine their form and use.
Описание: Everything but the Script: Professional Writing in the Entertainment Industry introduces readers to the lesser known yet critically important forms of writing within the industry. The book offers insight into how these "hidden" but potentially lucrative writing practices determine the way in which creative work is understood, discussed, and "processed" as a potential sale or green light, as well as the role it plays in the development and marketing of a project. The book is divided into two main sections that mirror the filmmaking process. The first section covers acquisition, development, and preproduction; the second is devoted to production, distribution, and exhibition. Readers learn how to create an effective synopses, draft productive critical comments for script coverage, develop and refine story notes to help writers progress from draft to draft, write effective pitch letters to potential collaborators, and generate dynamic written materials to support a successful publicity campaign. Drawing from the author's extensive experience within the entertainment industry, Everything but the Script is an excellent resource for courses and programs in film and media studies.
Название: Reconciling Translingualism and Second Language Writing ISBN: 0367435144 ISBN-13(EAN): 9780367435141 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together top scholars on different sides of the scholarly debate between the translingual movement and the field of second language writing. Drawing on a range of perspectives, it examines differences with the hope of promoting reconciliation between the two schools of thought.
Название: Reconciling translingualism and second language writing ISBN: 0367435136 ISBN-13(EAN): 9780367435134 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together top scholars on different sides of the scholarly debate between the translingual movement and the field of second language writing. Drawing on a range of perspectives, it examines differences with the hope of promoting reconciliation between the two schools of thought.
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