Автор: Hanselmann Simon Название: Crisis Zone ISBN: 1683964446 ISBN-13(EAN): 9781683964445 Издательство: Неизвестно Рейтинг: Цена: 4750.00 р. Наличие на складе: Ожидается поступление.
Описание:
As the Covid-19 pandemic continued to escalate far beyond any reasonable expectations, Crisis Zone escalated right alongside, in real time, with daily posts on Instagram. Crisis Zone's battle mission was to amuse the masses: no matter how horrible and bleak everything seemed, at least Werewolf Jones wasn't in your house Over the course of 2020, Crisis Zone has amassed unprecedented amounts of new fans to the Megg and Mogg universe and is presented here, unabridged and uncensored, with a slew of added pages and scenes deleted from the webcomic, as well as an extensive "Director's Commentary" from Hanselmann himself.
Watch Megg attempt to bury herself in a digital world of escapism See Mogg fall down the rabbit hole of paranoia and conspiracy theories Experience Owl's metamorphosis from timid and uptight worrywort to a no-holds-barred, asskicking leader and back again Witness Werewolf Jones's journey from reluctant erotic performer, to viral TikTok stardom, to Netflix sensation Bouncing rapidly between comedy, horror, action, and relational soap-operatics, Crisis Zone refuses to take the pedal off the gas as we all hurtle towards unknown destinations.
Автор: Andy Prentice,Eddie Reynolds Название: Climate Change for Beginners ISBN: 1474979866 ISBN-13(EAN): 9781474979863 Издательство: Usborne Рейтинг: Цена: от 1391.00 р. Наличие на складе: Есть
Описание: This book explains, in simple language and with clear illustrations, what the climate is, and how it is changing very rapidly at the moment, and the effects this is having on our planet. It tackles suggestions about what needs to change in the way people live, from power stations to farming, and explains why it`s so difficult to do.
Автор: Freaker, Sneaker Название: Soled out ISBN: 1838663673 ISBN-13(EAN): 9781838663674 Издательство: Phaidon Press Ltd. Рейтинг: Цена: 8387.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A riotous, 720-page celebration of sneakers and sporting legends, as told through the medium of vintage print advertising
Автор: Paul McNeil Название: The Visual History of Type ISBN: 1780679769 ISBN-13(EAN): 9781780679761 Издательство: Laurence King Рейтинг: Цена: 10626.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Visual History of Type is a comprehensive, detailed survey of the major typefaces produced since the advent of printing with movable type in the mid-fifteenth century to the present day. Arranged chronologically to provide context, more than 320 typefaces are displayed in the form of their original type specimens or earliest printing. Each entry is supported by a brief history and description of key characteristics of the typeface. This book will be the definitive publication in its field, appealing to graphic designers, educators, historians and design students. It will also be a significant resource for professional type designers and students of type. Reviews "A mind-blowing catalogue of typefaces and type history... a fantastic, heavyweight compendium of letterforms that's a firm WIRED art department favourite." - WIRED magazine "The Visual History of Type is a comprehensive, detailed survey of the major typefaces produced since the advent of printing...This book will be the definitive publication in its field, appealing to graphic designers, educators, historians and design students." - Against The Grain "Accessible, highly readable and, moreover, a type book to pore over and simply enjoy as the history of the medium evolves chronologically from page to page." - Creative Review "This exquisitely produced, extensively researched and extraordinarily comprehensive work is a definitive study of the history of type." - New Design "The Visual History of Type is a beautiful book. Its arranged into hundreds of short chapters invites one to peruse it haphazardly for pleasure. Beneath its coffee-table appearance lies a genuine reference work." - The Times Literary Supplement
Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Fleming Jennifer Название: Advertising Effect: How to Change Behaviour ISBN: 0195593928 ISBN-13(EAN): 9780195593921 Издательство: Oxford Academ Рейтинг: Цена: 4951.00 р. Наличие на складе: Ожидается поступление.
Описание: The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
Автор: David Ogilvy Название: Ogilvy on Advertising ISBN: 1853756156 ISBN-13(EAN): 9781853756153 Издательство: Carlton Books Рейтинг: Цена: 2691.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.
Автор: Tzogopoulos George Название: Greek Crisis in the Media ISBN: 1409448711 ISBN-13(EAN): 9781409448716 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Greek Crisis in the Media debates and dissects the extent to which the Greek response to the financial crisis has been given a fair and balanced coverage by the press and questions how far politics and national stereotypes have played their part in the reporting of events.
Автор: Donald E. Abelson (Editor) Название: Think tanks, foreign policy and geo-politics ISBN: 1138361275 ISBN-13(EAN): 9781138361270 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explains the impact of think tanks on the framing of domestic and international conversations on matters of foreign policy and geopolitics. An international group of prominent experts examine these issues in specific countries and also across national and regional borders to better understand how governments and actors in civil society are influenced by the activities of think tanks.
Автор: Gilbert Patrick Название: Join or Die: Digital Advertising in the Age of Automation ISBN: 1632217686 ISBN-13(EAN): 9781632217684 Издательство: Неизвестно Цена: 5240.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert's writing is replete with specific strategies you'll be able to implement in your own campaigns right away. Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply automation and machine learning successfully across the entire spectrum of digital advertising channels. If you follow Gilbert's automation playbook, you'll realize the machine isn't your enemy, but a friend in need of your guidance. But the machine waits for no one. Join, or die.
Автор: Santello, Marco (university Of Leeds, Uk) Название: Advertising and multilingual repertoires ISBN: 0367607484 ISBN-13(EAN): 9780367607487 Издательство: Taylor&Francis Рейтинг: Цена: 2908.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective.
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