Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Описание: What is Violent Communication? If "violent" means acting in ways that result in hurt or harm, then much of how we communicate--judging others, bullying, having racial bias, blaming, finger pointing, discriminating, speaking without listening, criticizing others or ourselves, name-calling, reacting when angry, using political rhetoric, being defensive or judging who's "good/bad" or what's "right/wrong" with people--could indeed be called "violent communication." What is Nonviolent Communication?Nonviolent Communication is the integration of four things: - Consciousness: a set of principles that support living a life of compassion, collaboration, courage, and authenticity
- Language: understanding how words contribute to connection or distance
- Communication: knowing how to ask for what we want, how to hear others even in disagreement, and how to move toward solutions that work for all
- Means of influence: sharing "power with others" rather than using "power over others" Nonviolent Communication serves our desire to do three things: - Increase our ability to live with choice, meaning, and connection
- Connect empathically with self and others to have more satisfying relationships
- Sharing of resources so everyone is able to benefit
Автор: Tompkins, Paula S. (st. Cloud State University, Usa) Название: Practicing communication ethics ISBN: 1032288981 ISBN-13(EAN): 9781032288987 Издательство: Taylor&Francis Рейтинг: Цена: 11636.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Описание: In 1999, Robert T. Craig published the article "Communication theory as a field" and argued that the field of communication theory ought to be viewed as a practical discipline.
In Practicing Communication Theory: Exploring, Applying, and Teaching the Constitutive Metamodel, editors Marc Howard Rich and Jessica S. Robles expand upon Craig's seminal contribution by assembling diverse and learned voices of international communication scholars to explore the practical, theoretical, and pedagogical implications of Craig's work.
The chapters demonstrate how communication is practiced in the world and how scholars have incorporated Craig's theories into the classroom. Contributors share their experiences redefining, reworking, and complicating traditions of communication. Additional chapters focus on the international community and explore ways communication theory is practiced worldwide.
The closing chapter, written by Craig, responds to the various perspectives presented throughout the book and provides new ideas and insight to further contribute to ongoing conversations about practicing communication theory.
Demonstrating the practical nature of the communication discipline, Practicing Communication Theory is an excellent book for scholars in the field and for graduate courses in communication theory.
Автор: Peter Loge Название: Political communication ethics : ISBN: 1538129973 ISBN-13(EAN): 9781538129975 Издательство: NBN International Рейтинг: Цена: 7601.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Political Communication Ethics: Theory and Practice introduces students to how political communication professionals ought to behave, and how they actually behave. The chapters by both scholars and practitioners will help students wrestle with the question of what ethical responsibilities, if any, political communications professionals have.
Автор: Jessica Reyman, Erika Sparby Название: Digital Ethics Rhetoric and Responsibility in Online Aggression ISBN: 0367217953 ISBN-13(EAN): 9780367217952 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Ethics delves into the shifting legal and ethical landscape in digital spaces and explores productive approaches for theorizing, understanding, and navigating through difficult ethical issues online. This book will be of interest to researchers and teachers in the fields of digital rhetoric, composition, and writing studies.
Автор: H?nska, Max Название: Communication, Technology, and Ideas of Justice ISBN: 0367236141 ISBN-13(EAN): 9780367236144 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book bridges a philosophical gap between normative questions and empirical research into communication and information technology. It is an essential guide for scholars as well as graduate and advanced undergraduate students of research and theory in communication, philosophy, political science, and the social sciences.
Автор: Piller Ingrid Название: Intercultural Communication: A Critical Introduction ISBN: 1474412912 ISBN-13(EAN): 9781474412919 Издательство: Bloomsbury Academic Рейтинг: Цена: 5202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication.
Автор: Ting-Toomey Stella Название: Communicating Across Cultures, Second Edition ISBN: 1462536476 ISBN-13(EAN): 9781462536474 Издательство: Taylor&Francis Рейтинг: Цена: 9186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This highly regarded text--now revised and expanded with 50% new material--helps students and professionals build their knowledge and competencies for effective intercultural communication in any setting. The authors' comprehensive, updated theoretical framework (integrative identity negotiation theory) reveals how both verbal and nonverbal communication are affected by multilayered facets of identity. Written in a candid, conversational style, the book is rich with engaging examples illustrating cultural conflicts and misunderstandings that arise in workplace, educational, interpersonal, and community contexts. Readers learn how to transform polarized conversations into successful intercultural engagements by combining knowledge about culture with mindful listening and communication skills. New to This Edition *Extensively revised to reflect the ongoing development of integrative identity negotiation theory, nearly 20 years of research advances, the growing diversity of the United States, and global trends. *Chapter providing a mindfulness lens on intercultural and intergroup communication competence. *Chapter on culture shock in sojourners (international students, global businesspeople, and others). *Chapter on immigrants' acculturation processes. *Lively chapter-opening case examples, including compelling personal stories. *End-of-chapter summaries, "Mindful Guidelines" to put into practice, and critical thinking questions. *New and expanded discussions of hot topics: cross-cultural workplaces, community building, peace building, romantic relationships, prejudice and discrimination, microaggressions, and ethical issues.
Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.
Автор: Sorrells Kathryn Название: Globalizing Intercultural Communication ISBN: 1452299331 ISBN-13(EAN): 9781452299334 Издательство: Sage Publications Рейтинг: Цена: 19800.00 р. Наличие на складе: Поставка под заказ.
Описание: A student-focused reader organized around both established and contemporary areas of intercultural communication research and theory.
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