Scripting Media, Barnas, Frank

Автор: Moe Wendy W., Schweidel David A.
Название: Social Media Intelligence
ISBN: 1108708021 ISBN-13(EAN): 9781108708029
Издательство: Cambridge Academ
Рейтинг:
Цена: 5069.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence.

Автор: Takach
Название: Scripting the Environment
ISBN: 3319404326 ISBN-13(EAN): 9783319404325
Издательство: Springer
Рейтинг:
Цена: 10366.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This volume explores how to engage audiences both beyond and within the academy more deeply in environmental research through arts-based forms. It builds on a multi-pronged case study of scripts for documentary film, audio-visual and stage formats, focusing on how the identity of a place is constructed and contested in the face of environmental concerns around fossil-fuel extraction in a globalized, visual society--and specifically on the rising, international public-relations war over Alberta’s stewardship of the tar sands. Each script is followed by discussion of the author’s choices of initiating idea, research sources, format, voices, world of the story, structure and visual style, and other notes on the convergence of synthesis, analysis and (re)presentation in the script. Included are lively analysis and commentary on screenwriting and playwriting theory, the creation and dissemination of the scripts, and reflections to ground a proposed framework for writing eco-themed scripts for screen, audio-visual and stage formats.

Автор: Barnas, Frank
Название: Scripting Media
ISBN: 1032229225 ISBN-13(EAN): 9781032229225
Издательство: Taylor&Francis
Рейтинг:
Цена: 5817.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Takach Geo
Название: Scripting the Environment: Oil, Democracy and the Sands of Time and Space
ISBN: 3319820990 ISBN-13(EAN): 9783319820996
Издательство: Springer
Рейтинг:
Цена: 11225.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Each script is followed by discussion of the author`s choices of initiating idea, research sources, format, voices, world of the story, structure and visual style, and other notes on the convergence of synthesis, analysis and (re)presentation in the script.