Автор: Quesenberry, Keith A. Coolsen, Michael K., Ph.d. Название: Brand storytelling ISBN: 1538176386 ISBN-13(EAN): 9781538176382 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 5489.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today`s digital first media landscape.
Название: Serial podcast and storytelling in the digital age ISBN: 1138628298 ISBN-13(EAN): 9781138628298 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume analyzes the Serial podcast, situating it in the trajectory of other popular crime narratives and contemporary cultural theory.
Автор: Ju Hyejung Название: Transnational Korean Television ISBN: 1498565174 ISBN-13(EAN): 9781498565172 Издательство: Bloomsbury Рейтинг: Цена: 13464.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Korean TV dramas and non-drama programs have diversified transnational TV flows around the world. This book provides previously absent analyses of Korean TV dramas` transnational influences, peculiar production features, distribution, and consumption to enrich the contextual understanding of Korean TV`s transcultural mobility.
Автор: Alrutz, Megan Название: Digital Storytelling, Applied Theatre, & Youth ISBN: 0415832195 ISBN-13(EAN): 9780415832199 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Lambert Joe Название: Digital Storytelling ISBN: 1138577669 ISBN-13(EAN): 9781138577664 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this revised and updated edition of the StoryCenter`s popular guide to digital storytelling, \Lambert offers budding digital storytellers the skills and tools they need to craft compelling digital stories. This accessible guide`s meaningful examples and inviting tone makes this an essential for any student learning the steps toward digital storytelling.
Описание: Korean TV dramas and non-drama programs have diversified transnational TV flows around the world. This book provides previously absent analyses of Korean TV dramas` transnational influences, peculiar production features, distribution, and consumption to enrich the contextual understanding of Korean TV`s transcultural mobility.
Автор: Green, Susan Название: News Now ISBN: 0205695914 ISBN-13(EAN): 9780205695911 Издательство: Taylor&Francis Рейтинг: Цена: 14086.00 р. Наличие на складе: Нет в наличии.
Автор: Green Amy M. Название: Storytelling in Video Games: The Art of the Digital Narrative ISBN: 1476668760 ISBN-13(EAN): 9781476668765 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 7484.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores video games as important cultural artifacts and as sources of powerful, compelling storytelling. It begins by considering the fundamental structures of video games. The book then moves from the theoretical to the practical by considering numerous modern games and the stories they tell through careful, considered analysis of each title`s story.
Автор: Lambert, Joe Hessler, H. Brooke Название: Digital storytelling ISBN: 1138577650 ISBN-13(EAN): 9781138577657 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this revised and updated edition of the StoryCenter`s popular guide to digital storytelling, \Lambert offers budding digital storytellers the skills and tools they need to craft compelling digital stories. This accessible guide`s meaningful examples and inviting tone makes this an essential for any student learning the steps toward digital storytelling.
New media has brought constant evolution to professional journalism practices and news genres. Online news practices challenge the occupational jurisdiction of journalism with a multiplicity of conflicting and competing journalistic ideals. In order to prepare journalism students to meet the demands of online journalism today, journalism schools have developed courses that emphasize journalistic practice on online news platforms and tools, such as Twitter, WordPress.com, Soundslides Plus, etc.
Drawing on the theoretical lens of digital literacies, Multimedia News Storytelling as Digital Literacies problematizes the emphasis on transmission of certain professional values and news formats without raising students’ critical awareness that there can be diversity of values. Methodologically, the present study proposes a genre-aware, semiotic-aware, critical framework that aims at analyzing digital literacies required and practiced by online journalists. It simultaneously encompasses dimensions of professional culture, professional practices, and abstraction of instantiated meaning making via multimodal semiotic resources.
Multimedia News Storytelling as Digital Literacies is ideal for courses in journalism and mass communication, curriculum studies, and digital literacies. The book is a valuable resource for online journalism educators, journalism students, and online journalism practitioners.
Автор: Quesenberry, Keith A. Coolsen, Michael K., Ph.D. Название: Brand Storytelling ISBN: 1538176378 ISBN-13(EAN): 9781538176375 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 13376.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today`s digital first media landscape.
Автор: Berta Garc?a-Orosa, Sara Pe?rez-Seijo, A?ngel Vizo Название: Emerging practices in the age of automated digital journalism : ISBN: 1032128518 ISBN-13(EAN): 9781032128511 Издательство: Taylor&Francis Рейтинг: Цена: 21437.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a detailed insight into the current state of journalism and its future challenges. Offering new insights into this fast-developing area, this volume will be an engaging and vital resource for media professionals and researchers in journalism and communication studies.
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