Автор: Cornelissen, Joep P. Название: Corporate communication ISBN: 1529600022 ISBN-13(EAN): 9781529600025 Издательство: Sage Publications Рейтинг: Цена: 8552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
The text has been fully updated to include:
•changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams •the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok •the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).
This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
Автор: Bochenek, Lukasz M. Название: Advocacy and organizational engagement ISBN: 178973438X ISBN-13(EAN): 9781789734386 Издательство: Emerald Рейтинг: Цена: 14837.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, as a driver for corporate decisions.
Автор: Markus Talanow Название: Corporate Media Relations und Personalisierung ISBN: 3658081236 ISBN-13(EAN): 9783658081232 Издательство: Springer Рейтинг: Цена: 5129.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Rahmenbedingungen der Personalisierung.- Personalisierung als Phдnomen.- Personalisierung im Wirtschaftsjournalismus.- Media Relations und Personalisierung.- Ergebnisse der Fallstudien.- Diskussion & Schlussfolgerungen fьr Wissenschaft und Praxis.
Автор: Saint John III, Burton Название: Public Relations and the Corporate Persona ISBN: 0367874652 ISBN-13(EAN): 9780367874650 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to
Автор: Kerrigan, Ken Название: Our future in public relations ISBN: 1839095997 ISBN-13(EAN): 9781839095993 Издательство: Emerald Рейтинг: Цена: 9349.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In an era of fake news and diminishing trust, it`s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Автор: Greenwood, Cary A. (middle Tennessee State University, Usa.) Название: Public relations and whistleblowing ISBN: 1032005378 ISBN-13(EAN): 9781032005379 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives` attitudes and relationships toward their organizations and their impact on whistleblowing.
Описание: In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, as a driver for corporate decisions.
Автор: Olasky, Marvin N. Название: Corporate Public Relations ISBN: 0415515491 ISBN-13(EAN): 9780415515498 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Oliver, Sandra Название: A Handbook of Corporate Communication and Public Relations ISBN: 0415334195 ISBN-13(EAN): 9780415334198 Издательство: Taylor&Francis Рейтинг: Цена: 35983.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Joep Cornelissen Название: Corporate Communication: A Guide to Theory and Practice ISBN: 1529600030 ISBN-13(EAN): 9781529600032 Издательство: Sage Publications Рейтинг: Цена: 24235.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
The text has been fully updated to include:
•changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams •the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok •the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).
This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
