Название: Evaluation in Advertising Reception ISBN: 1349468363 ISBN-13(EAN): 9781349468362 Издательство: Springer Рейтинг: Цена: 4268.00 р. 6097.00-30% Наличие на складе: Есть (2 шт.) Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Автор: Holm, Nicholas (massey University, New Zealand) Название: Advertising and consumer society ISBN: 1032181362 ISBN-13(EAN): 9781032181363 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Нет в наличии.
Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.
Автор: Olmastroni Название: Framing War ISBN: 1138286249 ISBN-13(EAN): 9781138286245 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Most research on framing has focused on media and elite frames: the ways that the mass media and politicians present information about issues and events to the public. Until now, the process by which citizens’ opinions may affect the initial frame-building process has been largely ignored. The two-way flow of influence between public opinion and decision-makers has been analyzed more from a top-down than a bottom-up perspective. Olmastroni addresses this issue by introducing a cyclical model of framing. Additionally, most empirical studies on media framing have centered on the United States. Olmastroni’s text seeks to overcome this limitation of prior research by examining different types of framing in three different countries. Framing War uses the recent war on Iraq as a case study, focusing on the elite and media framing of this event in order to examine the interaction between the political elite and the mass public in three Western democracies—France, Italy, and the US—during the early and on-going stages of the military crisis. The book analyzes whether and, potentially, the extent to which decision-makers tracked and responded to public opinion in presenting their foreign policy choices. It examines the strategies and approaches that governments potentially adopted to influence public opinion towards either the need for or the lack of need for a military intervention. By representing the framing paradigm as a cycle, Olmastroni shows how each actor within the system (i.e., government and other elites, news media, and public opinion) is linked to the others and contributes to the final representation of an issue. In contrast with other theoretical perspectives of framing, this book states that the framing influence does not only proceed from the government to the public, but it often moves at the same level of the system, with each actor playing different roles. Olmastroni’s insights on framing are significant for researchers in international relations, political communication, public opinion, comparative politics, and political psychology, as well as policy analysts, journalists, and commentators.
Название: The Cult of Beauty ISBN: 1032613580 ISBN-13(EAN): 9781032613581 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Название: The Presidency and Social Media ISBN: 1138081531 ISBN-13(EAN): 9781138081536 Издательство: Taylor&Francis Рейтинг: Цена: 26030.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings-both theoretical and practical-for students, researchers, journalists, and practitioners.
Автор: Cook, Guy Название: The discourse of advertising ISBN: 0415234557 ISBN-13(EAN): 9780415234559 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Нет в наличии.
Описание: This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
Название: Presidency and social media ISBN: 113808154X ISBN-13(EAN): 9781138081543 Издательство: Taylor&Francis Рейтинг: Цена: 9186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings-both theoretical and practical-for students, researchers, journalists, and practitioners.
Автор: Hendershot, Angie (the University Of Kansas, Usa) Loewen, Lisa (the University Of Kansas, Usa) Marsh, Charles Guth, David W. (university Of Kansas, Us Название: Strategic writing ISBN: 1032461063 ISBN-13(EAN): 9781032461069 Издательство: Taylor&Francis Рейтинг: Цена: 12248.00 р. Наличие на складе: Нет в наличии.
Автор: Robert G. Picard Название: Economics and Financing of Media Companies: Second Edition ISBN: 0823232573 ISBN-13(EAN): 9780823232574 Издательство: Wiley EDC Рейтинг: Цена: 5146.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.
Most books about presidential rhetoric focus on the United States. Few American communication scholars concentrate on Central and Eastern Europe. Media pundits and scholars alike have framed the region as a place used for the United States’ or Russia’s Cold War ends—even after the Cold War ended.?Beyond the Cold War: Presidential Rhetoric in Central and Eastern Europe?brings scholars from the region and the United States together to study presidential rhetoric.
As postcolonial agents, leaders in the region have taken contrasting positions, avoiding the influence of post-Soviet politics, and the pull toward westernization. The chapters in this book offer insight into the connections and influence of presidential rhetoric in Central and Eastern Europe to contextualize and better understand how the rhetoric has either helped or hindered development of democratic principles in the region many decades past the period of the "transition." We contribute to understandings of international rhetoric, studying leaders of the countries and exchanges where leaders meet—in state visits or as candidates debating – and make the case for treating the leaders of the region with their own agency, rather than as agents of others.?
For twenty-five years, Charlotte Curtis was a society/women's reporter and editor and an op-ed editor at the New York Times. As the first woman section editor at the Times, Curtis was a pioneering journalist and one of the first nationwide to change the nature and content of the women's pages from fluffy wedding announcements and recipes to the more newsy, issue-oriented stories that characterize them today. In this riveting biography, Marilyn Greenwald describes how a woman reporter from Columbus, Ohio, broke into the ranks of the male-dominated upper echelon at the New York Times. It documents what she did to succeed and what she had to sacrifice.
Charlotte Curtis paved the way for the journalists who followed her. A Woman of the Times offers a chronicle of her hard-won journey as she invents her own brand of feminism during the 1960s and 1970s. In the telling of this remarkable woman’s life is the story, as well, of a critical era in the nation’s social history.
Автор: Martin, Elizabeth Название: Marketing identities through language ISBN: 1403949840 ISBN-13(EAN): 9781403949844 Издательство: Springer Рейтинг: Цена: 18294.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
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