Описание: Discusses the central role that artificial intelligence and, more specifically, machine learning can play as a research method in the marketing field. The goal of this monograph is to provide marketing with an overview of machine learning and to analyse required learning, applications, and future developments.
Описание: This book uncovers the idea of understanding cybersecurity management in FinTech. The book delves into understanding cyber threats and adversaries who can exploit those threats. The book helps readers understand cyber threat landscape comprising different threat categories that can exploit different types of vulnerabilties identified in FinTech.
Автор: Kaur Название: Understanding Cybersecurity Management in FinTech ISBN: 3030799174 ISBN-13(EAN): 9783030799175 Издательство: Springer Рейтинг: Цена: 7317.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book uncovers the idea of understanding cybersecurity management in FinTech. The book delves into understanding cyber threats and adversaries who can exploit those threats. The book helps readers understand cyber threat landscape comprising different threat categories that can exploit different types of vulnerabilties identified in FinTech.
Автор: Hitchcock Darcy Название: Business Guide to Sustainability ISBN: 1138786195 ISBN-13(EAN): 9781138786196 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a practical guide to implementing a comprehensive sustainability strategy in any organization. Organized by functional areas of a corporation, the book includes an assessment tool to help organizations meet their sustainability goals.
Автор: Ottman, Jacquelyn A. Название: New rules of green marketing ISBN: 190609344X ISBN-13(EAN): 9781906093440 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book captures the best of the author`s previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
Автор: Arnold Picot; Thomas Hess; Christian H?rndlein; Na Название: The Internationalization of German Software-based Companies ISBN: 3319380540 ISBN-13(EAN): 9783319380544 Издательство: Springer Рейтинг: Цена: 7317.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book takes an in-depth look at the software industry as a major factor in future global economic performance.
Описание: This book critically analyses the role of Corporate Social Responsibility (CSR) in achieving sustainable development in emerging economies.
Автор: Neeb Название: Account Management Strategies in B2B Sales ISBN: 3658404493 ISBN-13(EAN): 9783658404499 Издательство: Springer Рейтинг: Цена: 7927.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account journey. Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales. In B2B sales today, it's no longer primarily about just solving the customer's problems and winning as much of the customer's budget as possible. The decisive factor for success is that you ask your customer the right questions, understand his strategy in all facets and help him to achieve his goals with your offer - this is the only way to create a fruitful and long-term partnership at eye level. If you align your messages with these goals, you will generate tailored customer value, and the customer will have no choice but to accept your offer. This paradigm shift should make it easier for customers to buy, and it can be instrumental in helping account managers in B2B increase their sales over the long term. The book provides practical tools and a blueprint for salespeople to succeed and for managers to lead their teams with purpose.
Автор: Aras, G?ler Название: The Durable Corporation ISBN: 0566088193 ISBN-13(EAN): 9780566088193 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Нет в наличии.
Автор: Jan-Peter Ferdinand; Ulrich Petschow; Sascha Dicke Название: The Decentralized and Networked Future of Value Creation ISBN: 3319316842 ISBN-13(EAN): 9783319316840 Издательство: Springer Рейтинг: Цена: 14025.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book identifies, analyzes and discusses the current trends of digitalized, decentralized, and networked physical value creation by focusing on the particular example of 3D printing.
Автор: Sebastian Thiede; Christoph Herrmann Название: Eco-Factories of the Future ISBN: 3319937294 ISBN-13(EAN): 9783319937298 Издательство: Springer Рейтинг: Цена: 17074.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited monograph presents a selection of research contributions on eco-factories of the future. The topical focus lies on cutting-edge solutions from academia and industry that enable and support companies in their efforts towards sustainable manufacturing. The authors provide an overview over recent developments, aiming at a comprehensive understanding of eco- and cost-efficient manufacturing from machine to factory level. The solutions contributed by leading research institutions and companies have been mostly implemented and evaluated in industrial pilot projects across Europe. The methodological approaches cover topics such as factory planning, manufacturing simulation, energy management as well as life cycle evaluation. The target audience comprises industry experts and decision makers as well as researchers in the field of sustainable manufacturing.
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