Автор: Sumer, Selay Ilgaz Название: Social Media Analytics in Predicting Consumer Behavior ISBN: 1032059907 ISBN-13(EAN): 9781032059907 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding the importance of social media analytics. Comprehending the role of social media analytics in predicting consumer behavior. Understanding the importance of using social media in strategic marketing plans.
Автор: Wallace, Margot A. Название: Consumer research for museum marketers 2010 ISBN: 0759118094 ISBN-13(EAN): 9780759118096 Издательство: Неизвестно Рейтинг: Цена: 9414.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author`s approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.
Автор: Wilson, Tony Название: Consumption, Psychology and Practice Theories ISBN: 0367500957 ISBN-13(EAN): 9780367500955 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform retracing the theory of practices research from its philosophical beginning towards a shared territory that can be located, recognized as being past and present hermeneutics.
Описание: Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture.
The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Автор: Krugman, Edward P. Название: Consumer Behavior and Advertising Involvement ISBN: 1138384305 ISBN-13(EAN): 9781138384309 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.
Автор: Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni Название: Handbook of Research on Contemporary Consumerism ISBN: 1522582703 ISBN-13(EAN): 9781522582700 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 38254.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry.
The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Автор: Sorrentino, Annarita Название: Defining, measuring and managing consumer experiences ISBN: 0367479370 ISBN-13(EAN): 9780367479374 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.
Автор: Belk Russell Название: Qualitative Consumer and Marketing Research ISBN: 0857027670 ISBN-13(EAN): 9780857027672 Издательство: Sage Publications Рейтинг: Цена: 9661.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
Автор: Sethi Название: Chinese Consumers ISBN: 9811089914 ISBN-13(EAN): 9789811089916 Издательство: Springer Рейтинг: Цена: 12196.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.
Описание: Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Название: Digitalizing Consumption ISBN: 0367875497 ISBN-13(EAN): 9780367875497 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital
Описание: This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017.
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