"TO SUBDUE THE ENEMY WITHOUT FIGHTING IS THE ACME OF SKILL" (Sun Tzu)
Book 1 of 3 in the C.M.L. U.S. Army PSYOP series.
Discover the fundamentals of psychological warfare - PSYWAR. Learn how to change opinions, win hearts and minds, and convert people to your cause via mass communication
Full-size edition - large 8.5" x 11" format clear, detailed text & illustrations.
Complete & Unabridged.
"Batteries last hours, books last decades: get the print edition "
Often misunderstood by the general public, psychological operations (PSYOP) enable U.S. forces to influence a target population's opinions and behavior by affecting their impressions, thoughts and emotions.
Psychological operations take many forms. They may be overt or covert; they may involve media as diverse as radio, television, loudspeaker broadcast, leaflet drop or social media. They may seek to influence combatant groups, civilian populations or a combination thereof. Whatever their form, effective psychological operations take control of the information received by the target, inserting the required memetic payload into the consumed media in a manner the target cannot easily ignore.
In that regard, military psychological operations share many similarities with a wide variety of marketing operations, and the information contained within this series of U.S. Army manuals will be useful to media professionals in all fields, particularly those tasked with building and operating influence organizations and campaigns.
Similarly, a general audience will find much of value here. It is our individual responsibility to safeguard our own minds from potentially-malicious external influence, and this can best be achieved by developing an understanding of the techniques used by the ever-increasing number of entities engaged in influence activities. These entities' intentions range from the benign - convincing us of which soap powder to use - to the dangerously malign - enticing us to form positive opinions of foreign enemy powers and political systems, or undermining our confidence in ourselves and our way of life.
This is book 1 of 3 in the C.M.L. U.S. Army PSYOP series, which covers the fundamentals of military psychological operations in support of the national interest and is the Army's keystone publication for PSYOP principles and activities. It is written not exclusively for PSYOP personnel but for a wide military audience in order to provide a general understanding of and appreciation for PSYOP potential and value.
Also available:
PSYOP Book 2: Implementing Psychological Operations (ISBN: 978-1-949117-09-7, FM 3-05.301) builds on the previous publication to provide PSYOP commanders and planners with the information required to implement PSYOP activities at the operational level.
PSYOP Book 3: Executing Psychological Operations (ISBN: 978-1-949117-10-3, FM 3-05.302) is written for an audience of PSYOP personnel, providing guidance on executing effective PSYOP activities at the tactical level.
"THERE ARE BUT TWO POWERS IN THE WORLD, THE SWORD AND THE MIND. IN THE LONG RUN THE SWORD IS ALWAYS BEATEN BY THE MIND." (Napoleon Bonaparte)
Search for "CARLILE MILITARY LIBRARY" to find more TOP-FLIGHT, SQUARED-AWAY publications for your professional bookshelf
"TO SUBDUE THE ENEMY WITHOUT FIGHTING IS THE ACME OF SKILL" (Sun Tzu)
Book 3 of 3 in the C.M.L. U.S. Army PSYOP series.
Discover how to execute successful psychological warfare - PSYWAR - operations at the tactical level. Learn how to change opinions, win hearts and minds, and convert people to your cause via mass communication
Full-size edition - large 8.5" x 11" format clear, detailed text & illustrations.
Complete & Unabridged.
"Batteries last hours, books last decades: get the print edition "
Often misunderstood by the general public, psychological operations (PSYOP) enable U.S. forces to influence a target population's opinions and behavior by affecting their impressions, thoughts and emotions.
Psychological operations take many forms. They may be overt or covert; they may involve media as diverse as radio, television, loudspeaker broadcast, leaflet drop or social media. They may seek to influence combatant groups, civilian populations or a combination thereof. Whatever their form, effective psychological operations take control of the information received by the target, inserting the required memetic payload into the consumed media in a manner the target cannot easily ignore.
In that regard, military psychological operations share many similarities with a wide variety of marketing operations, and the information contained within this series of U.S. Army manuals will be useful to media professionals in all fields, particularly those tasked with building and operating influence organizations and campaigns.
Similarly, a general audience will find much of value here. It is our individual responsibility to safeguard our own minds from potentially-malicious external influence, and this can best be achieved by developing an understanding of the techniques used by the ever-increasing number of entities engaged in influence activities. These entities' intentions range from the benign - convincing us of which soap powder to use - to the dangerously malign - enticing us to form positive opinions of foreign enemy powers and political systems, or undermining our confidence in ourselves and our way of life.
This is book 3 of 3 in the C.M.L. U.S. Army PSYOP series, which is written for an audience of PSYOP personnel, providing guidance on executing effective PSYOP activities at the tactical level.
Also available:
PSYOP Book 1: Psychological Operations Handbook (ISBN: 978-1-949117-08-0, FM 3-05.30) covers the fundamentals of military psychological operations in support of the national interest and is the Army's keystone publication for PSYOP principles and activities. It is written not exclusively for PSYOP personnel but for a wide military audience in order to provide a general appreciation for PSYOP potential and value.
PSYOP Book 2: Implementing Psychological Operations (ISBN: 978-1-949117-09-7, FM 3-05.301) builds on the previous publication to provide PSYOP commanders and planners with the information required to implement PSYOP activities at the operational level.
"THERE ARE BUT TWO POWERS IN THE WORLD, THE SWORD AND THE MIND. IN THE LONG RUN THE SWORD IS ALWAYS BEATEN BY THE MIND." (Napoleon Bonaparte)
Search for "CARLILE MILITARY LIBRARY" to find more TOP-FLIGHT, SQUARED-AWAY publications for your professional bookshelf
"TO SUBDUE THE ENEMY WITHOUT FIGHTING IS THE ACME OF SKILL" (Sun Tzu)
Book 2 of 3 in the C.M.L. U.S. Army PSYOP series.
Discover how to plan and prepare psychological warfare - PSYWAR - operations at the operational level. Learn how to change opinions, win hearts and minds, and convert people to your cause via mass communication
Full-size edition - large 8.5" x 11" format clear, detailed text & illustrations.
Complete & Unabridged.
"Batteries last hours, books last decades: get the print edition "
Often misunderstood by the general public, psychological operations (PSYOP) enable U.S. forces to influence a target population's opinions and behavior by affecting their impressions, thoughts and emotions.
Psychological operations take many forms. They may be overt or covert; they may involve media as diverse as radio, television, loudspeaker broadcast, leaflet drop or social media. They may seek to influence combatant groups, civilian populations or a combination thereof. Whatever their form, effective psychological operations take control of the information received by the target, inserting the required memetic payload into the consumed media in a manner the target cannot easily ignore.
In that regard, military psychological operations share many similarities with a wide variety of marketing operations, and the information contained within this series of U.S. Army manuals will be useful to media professionals in all fields, particularly those tasked with building and operating influence organizations and campaigns.
Similarly, a general audience will find much of value here. It is our individual responsibility to safeguard our own minds from potentially-malicious external influence, and this can best be achieved by developing an understanding of the techniques used by the ever-increasing number of entities engaged in influence activities. These entities' intentions range from the benign - convincing us of which soap powder to use - to the dangerously malign - enticing us to form positive opinions of foreign enemy powers and political systems, or undermining our confidence in ourselves and our way of life.
This is book 2 of 3 in the C.M.L. U.S. Army PSYOP series, which builds on the previous publication to provide PSYOP commanders and planners with the information required to implement PSYOP activities at the operational level.
Also available:
PSYOP Book 1: Psychological Operations Handbook (ISBN: 978-1-949117-08-0, FM 3-05.30) covers the fundamentals of military psychological operations in support of the national interest and is the Army's keystone publication for PSYOP principles and activities. It is written not exclusively for PSYOP personnel but for a wide military audience in order to provide a general appreciation for PSYOP potential and value.
PSYOP Book 3: Executing Psychological Operations (ISBN: 978-1-949117-10-3, FM 3-05.302) is written for an audience of PSYOP personnel, providing guidance on executing effective PSYOP activities at the tactical level.
"THERE ARE BUT TWO POWERS IN THE WORLD, THE SWORD AND THE MIND. IN THE LONG RUN THE SWORD IS ALWAYS BEATEN BY THE MIND." (Napoleon Bonaparte)
Search for "CARLILE MILITARY LIBRARY" to find more TOP-FLIGHT, SQUARED-AWAY publications for your professional bookshelf
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Автор: Cohen David Название: Psychologists on Psychology ISBN: 1138808504 ISBN-13(EAN): 9781138808508 Издательство: Taylor&Francis Рейтинг: Цена: 9033.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This is a Classic Edition of David Cohen's unique collection of interviews with eminent psychologists, first published in 1977. The book presents conversations with thirteen of the world's great psychologists, who dominated the subject from 1950 to 1980, and who shaped psychology as we know it today. Those interviewed include Burrhus Skinner, Donald Broadbent, Hans Eysenck and also R.D Laing, Noam Chomsky, and Niko Tinbergen.
This classic edition contains a newly written introduction which contextualises the interviews as a critique and diagnosis of the problems of contemporary psychology in the mid 1970's. Together, the interviews cover a broad range of approaches, and the lively debates about theory, practice and what it means to be human which were occurring at that time. The book shows the different approaches each psychologist has to the subject and why, in terms of background, education, experimental research and personal preference, they came to the positions they hold.
The classic edition of Psychologists on Psychology provides an astute, critical snapshot of psychology at that time. It will be of great interest to anyone with an interest in psychology, the history of psychology, and the history of ideas.
Dark psychology studies the parts of ourselves that none of us want to recognize. Within this field, our innermost demons are delved into, and a light is shone on the places that we would rather not see but need to see. Dark psychology accepts and embraces the darker side of the human experience. In this way it is doing the same as any area of anthropocentric study does, the only difference lying in dark psychology's specialty of this dark reality within the human animal. Dark psychology is not meant to be a pageant of villains, however. Specialists within this field do their work in order to better understand why and how malevolent people work toward their ends, not out of some attempt to gain fame for themselves and or to idolize the more monstrous among us. It is also important to keep in mind that each and every one of us has a dark or "evil" side of our own psychology. While there are some other conduits by which we can reach the realization of this side's contents, it is dark psychology that provides the clearest route for us in our way toward our enlightenment concerning how dark we truly are and why.
Within this book the following areas are covered with the aim to illuminate their significances in our everyday lives: the principles of dark psychology, "dark personality" traits, studies of dark psychology, mind reading, cognitive psychology, modes of persuasion, controlling emotions, and social engineering and leadership.
When most people think of the term "dark psychology" they go over the issues of Machiavellianism, psychopathy, and sociopathy in their minds. These are what are known as dark personality traits and are a mere microcosm of the field's overall outreach. These traits are important ones to study as we are all likely to know people who display, with some of us displaying them ourselves. This is just one area of dark psychology that is covered in depth within this book.
Mind reading, and modes of persuasion are two other areas delved into here. Virtually anyone can benefit greatly from studying these two areas, so here some useful tips and techniques regarding how to read what others are thinking and how to persuade them to work towards our ends are also included, among many other things.
Описание: A wise spiritual guide helps women navigate menopause and embrace the remarkable physical, psychological, and spiritual transformation that occurs in this stage of life.
Автор: Abernethy, Kathy Название: Menopause: the one-stop guide ISBN: 1788165381 ISBN-13(EAN): 9781788165389 Издательство: Profile Рейтинг: Цена: 1668.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A practical guide to understanding and living with the menopause.
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