Автор: Ries, Al Trout, Jack Название: Positioning ISBN: 0071373586 ISBN-13(EAN): 9780071373586 Издательство: McGraw-Hill Рейтинг: Цена: 2744.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer`s mind-one that reflects a company`s own strengths and weaknesses as well as those of its competitors.
Автор: Fleming Jennifer Название: Advertising Effect: How to Change Behaviour ISBN: 0195593928 ISBN-13(EAN): 9780195593921 Издательство: Oxford Academ Рейтинг: Цена: 4951.00 р. Наличие на складе: Ожидается поступление.
Описание: The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
Название: Evaluation in Advertising Reception ISBN: 1349468363 ISBN-13(EAN): 9781349468362 Издательство: Springer Рейтинг: Цена: 4268.00 р. 6097.00-30% Наличие на складе: Есть (2 шт.) Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Автор: Heath Robert Название: Seducing the Subconscious ISBN: 0470974885 ISBN-13(EAN): 9780470974889 Издательство: Wiley Рейтинг: Цена: 4110.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Our relationship with ads: it`s complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.
Описание: How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition`? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
Автор: Jones J Название: International Advertising ISBN: 0761912452 ISBN-13(EAN): 9780761912453 Издательство: Sage Publications Рейтинг: Цена: 19800.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A handbook of the theory and practice of international advertising linked to overall trends in business globalization.
Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.
Автор: David Ogilvy Название: Ogilvy on Advertising ISBN: 1853756156 ISBN-13(EAN): 9781853756153 Издательство: Carlton Books Рейтинг: Цена: 2691.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.
Автор: Young, James Webb Название: Technique for producing ideas ISBN: 0071410945 ISBN-13(EAN): 9780071410946 Издательство: McGraw-Hill Рейтинг: Цена: 1543.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.
Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Нет в наличии.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Название: Epica Book 31 ISBN: 1350024716 ISBN-13(EAN): 9781350024717 Издательство: Bloomsbury Academic Рейтинг: Цена: 15418.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
Автор: Ceron, Andrea, Название: Politics and Big Data ISBN: 0367194554 ISBN-13(EAN): 9780367194550 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The importance of social media as a way to monitor an electoral campaign is well established. The authors carry out a meta-analysis of the existing literature to show the conditions under which social media-based electoral forecasts prove most accurate while new case studies from France, Italy and the United States demonstrate how much more accurate `Sentiment Analysis` can prove.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
