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Public Relations and the Digital, Bourne


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Цена: 12196.00р.
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Автор: Bourne
Название:  Public Relations and the Digital
ISBN: 9783031139550
Издательство: Springer
Классификация:





ISBN-10: 3031139550
Обложка/Формат: Hardback
Страницы: 230
Вес: 0.46 кг.
Дата издания: 14.10.2022
Серия: Communicating in Professions and Organizations
Язык: English
Издание: 1st ed. 2022
Иллюстрации: 2 illustrations, color; 4 illustrations, black and white; xx, 230 p. 6 illus., 2 illus. in color.
Размер: 210 x 148
Читательская аудитория: Professional & vocational
Основная тема: Linguistics
Подзаголовок: Professional discourse and change
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
Дополнительное описание: Chapter 1: Public Relations in the Digital Age.- Chapter 2 – Public Relations’ Professional Boundary Work.- Chapter 3: Be Digital.- Chapter 4: Be Creative.- Chapter 5: Be Included.- Chapter 6: Be Social.- Chapter 7 – Be Posthuman.- Chapter 8: Conclusion.



Public Relations, Branding and Authenticity

Автор: Rees, Sian
Название: Public Relations, Branding and Authenticity
ISBN: 1032175184 ISBN-13(EAN): 9781032175188
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Digital Rebellion: The Birth of the Cyber Left

Автор: Todd Wolfson
Название: Digital Rebellion: The Birth of the Cyber Left
ISBN: 0252080386 ISBN-13(EAN): 9780252080388
Издательство: Wiley EDC
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Цена: 4117.00 р.
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Описание: Digital Rebellion examines the impact of new media and communication technologies on the spatial, strategic, and organizational fabric of social movements.

Todd Wolfson reveals how aspects of the mid-1990s Zapatistas movement--network organizational structure, participatory democratic governance, and the use of communication tools as a binding agent--became essential parts of Indymedia and other Cyber Left organizations. From there he uses oral interviews and other rich ethnographic data to chart the media-based think tanks and experiments that continued the Cyber Left's evolution through the Independent Media Center's birth around the 1999 WTO protests in Seattle.

Melding virtual and traditional ethnographic practice to explore the Cyber Left's cultural logic, Wolfson maps the social, spatial and communicative structure of the Indymedia network and details its operations on the local, national and global level. He looks at the participatory democracy that governs global social movements and the ways democracy and decentralization have come into tension, and how "the switchboard of struggle" conducts stories from the hyper-local and disperses them worldwide. As he shows, understanding the intersection of Indymedia and the Global Social Justice Movement illuminates their foundational role in the Occupy struggle and other emergent movements that have re-energized radical politics.

Digital Diplomacy

Автор: Bjola Corneliu
Название: Digital Diplomacy
ISBN: 1138843822 ISBN-13(EAN): 9781138843820
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание:

This book analyses digital diplomacy as a form of change management in international politics.

The recent spread of digital initiatives in foreign ministries is often argued to be nothing less than a revolution in the practice of diplomacy. In some respects this revolution is long overdue. Digital technology has changed the ways firms conduct business, individuals conduct social relations, and states conduct governance internally, but states are only just realizing its potential to change the ways all aspects of interstate interactions are conducted. In particular, the adoption of digital diplomacy (i.e., the use of social media for diplomatic purposes) has been implicated in changing practices of how diplomats engage in information management, public diplomacy, strategy planning, international negotiations or even crisis management. Despite these significant changes and the promise that digital diplomacy offers, little is known, from an analytical perspective, about how digital diplomacy works.

This volume, the first of its kind, brings together established scholars and experienced policy-makers to bridge this analytical gap. The objective of the book is to theorize what digital diplomacy is, assess its relationship to traditional forms of diplomacy, examine the latent power dynamics inherent in digital diplomacy, and assess the conditions under which digital diplomacy informs, regulates, or constrains foreign policy. Organized around a common theme of investigating digital diplomacy as a form of change management in the international system, it combines diverse theoretical, empirical, and policy-oriented chapters centered on international change.

This book will be of much interest to students of diplomatic studies, public diplomacy, foreign policy, social media and international relations.

Digital Dilemmas

Автор: Diana C. Parry; Corey W. Johnson; Simone Fullagar
Название: Digital Dilemmas
ISBN: 3319952994 ISBN-13(EAN): 9783319952994
Издательство: Springer
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Цена: 17074.00 р.
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Описание: The proliferation of digital technologies, virtual spaces, and new forms of engagement raise key questions about the changing nature of gender relations and identities within democratic societies. This book offers a unique collection of chapters that brings together scholars from diverse backgrounds to explore how gender experiences and identities are being transformed by digital technologies in ways that affirm or deny social justice.

Labour Conflicts in the Digital Age: A Comparative Perspective

Автор: Donatella della Porta, Lorenzo Cini, Riccardo Emilio Chesta
Название: Labour Conflicts in the Digital Age: A Comparative Perspective
ISBN: 1529228247 ISBN-13(EAN): 9781529228243
Издательство: Marston Book Services
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Цена: 17820.00 р.
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Описание: This book offers a complete view of the new labour conflicts in the platform economy. Through case studies in advanced economies in Europe and the US and with an original approach that combines social movement studies and industrial relations, it provides a radical interpretation on the changing nature of worker movements in the digital age.

Critical Security Studies in the Digital Age

Автор: Downing
Название: Critical Security Studies in the Digital Age
ISBN: 3031207335 ISBN-13(EAN): 9783031207334
Издательство: Springer
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Цена: 14635.00 р.
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Описание: This book demonstrates that the disciplinary boundaries present within international relations approaches to security studies are redundant when examining social media, and inter- and multi-disciplinary analysis is key.

Recasting Labour`s Power: Work and Inequality in the Shadow of the Digital Age

Автор: Edward Webster
Название: Recasting Labour`s Power: Work and Inequality in the Shadow of the Digital Age
ISBN: 1529218799 ISBN-13(EAN): 9781529218794
Издательство: Marston Book Services
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Цена: 5542.00 р.
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Описание: Much of the debate on the future of work has focused on responses to technological trends in the Global North, with little evidence on how these trends are impacting work and workers in the Global South. Drawing on a rich selection of ethnographic studies of precarious work in Africa, this innovative book discusses how globalisation and digitalisation are drivers for structural change and examines their implications for labour. Bringing together global labour studies and inequality studies, it explores the role of digital technology in new business models, and ways in which digitalisation can be harnessed for counter mobilisation by the new worker.

Analyzing Political Communication with Digital Trace Data

Автор: Andreas Jungherr
Название: Analyzing Political Communication with Digital Trace Data
ISBN: 3319203185 ISBN-13(EAN): 9783319203188
Издательство: Springer
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Цена: 12196.00 р.
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Описание: This book offers a framework for the analysis of political communication in election campaigns based on digital trace data that documents political behavior, interests and opinions.

International News in the Digital Age

Название: International News in the Digital Age
ISBN: 1138806498 ISBN-13(EAN): 9781138806498
Издательство: Taylor&Francis
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Цена: 7961.00 р.
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Описание: The new research presented in this volume suggests that general perceptions (cultural, psychological, geographical), allied to the customs and values of journalism, and underpinned by the uses of technology, significantly shape international news. This gives rise to a blend of the old and the new; traditions of cultural centredness and innovative practices; anchorages of place and the rootlessness of globalization. Technology per se has not swept all before it. On the other hand, its uses have altered the means and methods of international news sourcing, construction and dissemination. Consequently, the uptake of technology has contributed to fundamental changes in style and form, and has greatly facilitated cross-cultural exchanges. The category ‘international news’ is now more of a hybrid, as recognized by the BBC and others. The chapters in this book demonstrate that this hybridity is unevenly distributed across geo-political domains, and often across time. Nevertheless, as the contributors to this volume show, the concept of ‘international news’ relies on tightly interwoven elements of orthodox journalism, social media, civic expression and public assembly.

Media Backends: Digital Infrastructures and Sociotechnical Relations

Автор: Julia Velkova, Lisa Parks, Sander de Ridder
Название: Media Backends: Digital Infrastructures and Sociotechnical Relations
ISBN: 0252045343 ISBN-13(EAN): 9780252045349
Издательство: Mare Nostrum (Eurospan)
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Цена: 15675.00 р.
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Описание: Introduction Lisa Parks, Julia Velkova, and Sander De Ridder

Part I: Sensing, Automating, Mediating

1 Atmospheric Mediation: From Smart Dust to Customizable Governance Mark Andrejevic, and Zala Volcic

2 The Other Side of the Smart Phone: MEMS Sensors and the Tiny Matter of Mediation Lisa Parks

3 EugenicTech: Three Perspectives On the (B)anality of AI Jonathan Cohn

4 Coding and Encoding Streamed Media: The Cultural Infrastructure of the Netflix Recommender System Fatima Gaw

5 Engaging Opacity: Spotify and the Poesis of Algorithmic Backends Tim Markham

Part II: Datafying, Serving, Distributing

6 The Social Mapping of Hyperscale Data Center Regions: Placemaking, Infrastructuring, Curating Vicki Mayer and Julia Velkova

7 Cross-sectoral Relations in VoD Markets: Frontend, Backend, and Deepend in India Vibodh Parthasarathi, Philippe Bouquillion, and Christine Ithurbide

8 Serving Machines and Heterotopias: Data Entry Work in Prisons and Refugee Camps in the US and Uganda Anne Kaun, Alexis Logsdon, Philipp Seuferling and Fredrik Stiernstedt

9 Mythical Media Backends: Human-Machine Communication’s Cruel Promises Sander De Ridder

10 The Black Living Data Booklet Faithe Day

Part III: Subjecting, Humanizing, Repairing

11 Sonorous Surfaces, Biased Backends: The Gendered Voices of AI Assistants as Existential Media Amanda Lagerkvist, Jacek Smolicki, and Matilda Tudor

12 On Meaning and Exploitation: Everyday AI and Productivity Tracking in Denmark Stine Lomborg

13 The Backend Work of Data Subjects: Ordinary Challenges of Living with Data in India and the US Ranjit Singh

14 Repairing Algorithms, Rebuilding Data Paths: Digital Infrastructures, Public Service Media, and Material Solidarity in Europe Kaarina Nikunen

Afterword Rahul Mukherjee

Contributor Bios

Index

Analyzing Political Communication with Digital Trace Data

Автор: Andreas Jungherr
Название: Analyzing Political Communication with Digital Trace Data
ISBN: 3319368745 ISBN-13(EAN): 9783319368740
Издательство: Springer
Рейтинг:
Цена: 12196.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book offers a framework for the analysis of political communication in election campaigns based on digital trace data that documents political behavior, interests and opinions.

Digital War

Автор: Merrin William
Название: Digital War
ISBN: 1138899879 ISBN-13(EAN): 9781138899872
Издательство: Taylor&Francis
Рейтинг:
Цена: 6276.00 р.
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Описание: Digital War offers a comprehensive overview of the impact of digital technologies upon the military, the media, the global public and on the concept of `warfare` itself.


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