Dr Kazuo Inamori`s Management Praxis and Philosophy, Kase, Kimio Choi, Eugene Nonaka, Ikujiro

Автор: Ryuzo Sato; Rama V. Ramachandran; Kazuo Mino
Название: Global Competition and Integration
ISBN: 079238363X ISBN-13(EAN): 9780792383635
Издательство: Springer
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Цена: 36468.00 р.
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Описание: Global Competition and Integration offers varied perspectives on the changing international economy. The book is divided into four main sections covering world trade and competition, innovation and growth, financial markets and globalization, and regulation, distribution, and the role of government.

Автор: Kazuo Usui
Название: Marketing and Consumption in Modern Japan (Routledge Studies in the Growth Economies of Asia)
ISBN: 1138205982 ISBN-13(EAN): 9781138205987
Издательство: Taylor&Francis
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Цена: 8114.00 р.
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Описание:

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.