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Finding Wisdom In Brand Tragedies: Managing Threats To Brand Equity, Robert J Thomas


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Автор: Robert J Thomas
Название:  Finding Wisdom In Brand Tragedies: Managing Threats To Brand Equity
ISBN: 9789811268175
Издательство: World Scientific Publishing
Классификация:
ISBN-10: 9811268177
Обложка/Формат: Hardback
Страницы: 188
Вес: 0.00 кг.
Дата издания: 28.06.2023
Язык: English
Размер: 159 x 237 x 37
Ключевые слова: Sales & marketing, BUSINESS & ECONOMICS / Advertising & Promotion,BUSINESS & ECONOMICS / International / Marketing,BUSINESS & ECONOMICS / Marketing / General
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Поставляется из: Англии
Описание: Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brands value. Unfortunately, a brand may experience a tragedy that can put its value and equity at risk. Pundits will often conclude there is a primary reason for a specific brands tragedy, however, studying the situation more deeply can reveal tragic flaws in response to brand-challenging experiences that enhance managerial wisdom.The purpose of the book is to examine the backstories of a selection of relatively well-known brands that have experienced a tragedy. The objective is to inform how and why some brands survived and some did not. Doing so, may help leaders and managers of current brands avoid the miscues that lead to brand tragedies and possibly revive a brand when tragedy strikes. It is a book for those who need to improve their understanding of the vital importance of a brand for organizational success and who want to build and manage their brands to continuously improve value for customers, employees, shareholders, and the well-being of society. While there will be no one right approach or silver bullet to avert or ameliorate a specific tragedy, the better prepared leaders and managers are for a brand tragedy, the greater the likelihood of avoiding one and realizing an expedient and constructive outcome when one occurs.


Tragedies, volume i - hercules. trojan women. phoenician women. medea. phaedra

Автор: Seneca, Seneca Fitch, John G.
Название: Tragedies, volume i - hercules. trojan women. phoenician women. medea. phaedra
ISBN: 0674997174 ISBN-13(EAN): 9780674997172
Издательство: Wiley
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Цена: 3952.00 р.
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Описание: Seneca (ca. AD 4 65) authored verse tragedies that strongly influenced Shakespeare and other Renaissance dramatists. Plots are based on myth, but themes reflect imperial Roman politics. John G. Fitch has thoroughly revised his two-volume edition to take account of scholarship that has appeared since its initial publication.

Tragedies

Название: Tragedies
ISBN: 0674997182 ISBN-13(EAN): 9780674997189
Издательство: Wiley
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Цена: 3952.00 р.
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Описание: Seneca (ca. AD 4 65) authored verse tragedies that strongly influenced Shakespeare and other Renaissance dramatists. Plots are based on myth, but themes reflect imperial Roman politics. John G. Fitch has thoroughly revised his two-volume edition to take account of scholarship that has appeared since its initial publication.

Oedipus the King and Other Tragedies

Название: Oedipus the King and Other Tragedies
ISBN: 0192806858 ISBN-13(EAN): 9780192806857
Издательство: Oxford Academ
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Цена: 1590.00 р.
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Описание: This original and distinctive verse translation of four of Sophocles` plays conveys the vitality of his poetry and the vigour of the plays as performed showpieces, encouraging the reader to relish the sound of the spoken verse and the potential for song within the lyrics.

Politics and Romance in Shakespeare`s Four Great Tragedies

Автор: Kenneth Usongo
Название: Politics and Romance in Shakespeare`s Four Great Tragedies
ISBN: 144385185X ISBN-13(EAN): 9781443851855
Издательство: Cambridge Scholars
Цена: 7475.00 р.
Наличие на складе: Книга еще не издана. Можно оформить предварительный заказ.

Описание: This study of the political and romantic impulses of Shakespeare’s tragic characters – including Macbeth, King Lear, Hamlet, Othello, and Iago, among others – discusses the overblown ambition of these characters as they embrace cunning and evil in order to acquire power and romance. The excessive ambition shown by these characters fuels action in the plays and significantly contributes to their downfall. In other words, the book interrogates, in a pluralist critical frame, the forces behind the quest for power and romance by Shakespeare’s protagonists, and explores how these forces propel the demise or fall of the heroes and heroines. While Edmund in King Lear, for example, is analysed as a crafty villain who exploits any opportunity to politically aggrandise himself, Claudius in Hamlet is portrayed as a diabolical schemer who acts mostly independently in his bid to secure the Danish throne. On the other hand, Macbeth’s killing of Duncan is considerably invigorated by the ambition of Lady Macbeth to become queen and the prophecy of the witches that Macbeth shall be king. However, Iago is seen to display the scheming and ruthlessness of a traditional stage villain in his mission to unseat Cassio and overthrow Othello. The study contends that most of the politically and romantically driven characters of Shakespeare in the Four Great Tragedies are avaricious, artful and callous. As a result, the actions of Macbeth, Lady Macbeth, Claudius, Edmund, Iago, for instance, are activated by their excessive political and romantic cravings, which subvert the norms of Elizabethan and Jacobean England. In depicting these characters, Shakespeare decries unorthodox methods of realising one’s dreams, and demonstrates attempts to challenge Elizabethan and Jacobean orthodoxy.

Four Revenge Tragedies

Автор: Maus
Название: Four Revenge Tragedies
ISBN: 0192838784 ISBN-13(EAN): 9780192838780
Издательство: Oxford Academ
Цена: 1767.00 р.
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Being Black N Blue: Thirty-Five Years in Blue a Black LAPD Veteran`s Stories of Triumph and Tragedies-The Real Deal

Автор: Brox Michael
Название: Being Black N Blue: Thirty-Five Years in Blue a Black LAPD Veteran`s Stories of Triumph and Tragedies-The Real Deal
ISBN: 0692126341 ISBN-13(EAN): 9780692126349
Издательство: Неизвестно
Цена: 2934.00 р.
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Four revenge tragedies

Название: Four revenge tragedies
ISBN: 0199540535 ISBN-13(EAN): 9780199540532
Издательство: Oxford Academ
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Цена: 1944.00 р.
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Описание: The Revenge Tragedy flourished in Britain in the late sixteenth and early seventeenth centuries. Each of the four plays here defines the problems of the revenge genre, and deals with fundamental moral questions about justice and the individual, while registering the strains of life in an increasingly fragile social hierarchy.

Автор: Bundy Rn Mrs Sandra L.
Название: Encourage Me Now!: Finding Encouragement for Every Day Trials, Heartaches, and Tragedies.
ISBN: 099612389X ISBN-13(EAN): 9780996123891
Издательство: Неизвестно
Цена: 2240.00 р.
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Shakespeare`s great tragedies

Автор: Hardy, John
Название: Shakespeare`s great tragedies
ISBN: 0367665050 ISBN-13(EAN): 9780367665050
Издательство: Taylor&Francis
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Цена: 7348.00 р.
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Описание: Shakespeare`s great tragedies portray through their richly imagined worlds the inescapable fact of human mortality. As the work of a great creative genius, they are so diverse that critical formulas used to describe their overall impact tend to be somewhat suspect. Their impact follows from a response to the entire dramatic action, what is felt

Greek Tragedies 3: Aeschylus: The Eumenides; Sophocles: Philoctetes, Oedipus at Colonus; Euripides: The Bacchae, Alcestis

Автор: Griffith Mark, Most Glenn W., Grene David
Название: Greek Tragedies 3: Aeschylus: The Eumenides; Sophocles: Philoctetes, Oedipus at Colonus; Euripides: The Bacchae, Alcestis
ISBN: 022603576X ISBN-13(EAN): 9780226035765
Издательство: Wiley
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Цена: 5069.00 р.
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Описание: Offers translations of Euripides` "Medea", "The Children of Heracles", "Andromache", and "Iphigenia among the Taurians", fragments of lost plays by Aeschylus, and the surviving portion of Sophocles` "The Trackers". In this title, introductions for each play offer information about its first production, plot, and reception in antiquity and beyond.

Euripides IV: Helen, the Phoenician Women, Orestes

Автор: Euripides
Название: Euripides IV: Helen, the Phoenician Women, Orestes
ISBN: 0226308960 ISBN-13(EAN): 9780226308968
Издательство: Wiley
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Цена: 1901.00 р.
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Описание: Offers translations of Euripides` "Medea", "The Children of Heracles", "Andromache", and "Iphigenia among the Taurians", fragments of lost plays by Aeschylus, and the surviving portion of Sophocles` "The Trackers". In this title, introductions for each play offer information about its first production, plot, and reception in antiquity and beyond.

Typical Tragedies: A Book of Poetry

Автор: Ashe Patrick
Название: Typical Tragedies: A Book of Poetry
ISBN: 1734847735 ISBN-13(EAN): 9781734847734
Издательство: Неизвестно
Цена: 1723.00 р.
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Описание: From Patrick Ashe, longtime writer and recently published novelist, now comes a collection of poetry spanning 21 years. While often brooding and expressive, Ashe's poetry goes for society's jugular while yearning for its heart, leaving sardonic questions and sincere affections in its wake. Inspirations span poetry giants like W.B. Yeats and Sylvia Plath as well as rock greats like Leonard Cohen and Trent Reznor. "Hear the sound of the Truth / In the stuttering of forced feat / The feckless tries and holy cries / Of failure propped on honored seat."


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