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Artificial Intelligence for Marketing Management, Park Thaichon, Sara Quach


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Автор: Park Thaichon, Sara Quach   (Парк Тайчон)
Название:  Artificial Intelligence for Marketing Management
Перевод названия: Парк Тайчон: Искусственный интеллект для управления маркетингом
ISBN: 9781032248486
Издательство: Taylor&Francis
Классификация:






ISBN-10: 1032248483
Обложка/Формат: Hardback
Страницы: 206
Вес: 0.56 кг.
Дата издания: 10.11.2022
Серия: Routledge studies in marketing
Язык: English
Иллюстрации: 16 tables, black and white; 17 line drawings, black and white; 17 illustrations, black and white; 16 tables, black and white; 17 line drawings, black and white; 17 illustrations, black and white
Размер: 240 x 163 x 18
Читательская аудитория: Tertiary education (us: college)
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание: Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.


Paradigms of Artificial Intelligence Programming,

Автор: Peter Norvig
Название: Paradigms of Artificial Intelligence Programming,
ISBN: 1558601910 ISBN-13(EAN): 9781558601918
Издательство: Elsevier Science
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Цена: 9599.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Paradigms of AI Programming teaches advanced Common Lisp techniques in the context of building major AI systems.

Chinese Computational Linguistics and Natural Language Processing Based on Naturally Annotated Big Data

Автор: Maosong Sun, Xiaojie Wang, Baobao Chang
Название: Chinese Computational Linguistics and Natural Language Processing Based on Naturally Annotated Big Data
ISBN: 3319690043 ISBN-13(EAN): 9783319690049
Издательство: Springer
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Цена: 5300.00 р.
Наличие на складе: Есть (3 шт.)
Описание: This book constitutes the proceedings of the 16th China National Conference on Computational Linguistics, CCL 2017, and the 5th International Symposium on Natural Language Processing Based on Naturally Annotated Big Data, NLP-NABD 2017, held in Nanjing, China, in October 2017. Minority language information processing.

Artificial Intelligence in Decision Support Systems for Diagnosis in Medical Imaging

Автор: Kenji Suzuki; Yisong Chen
Название: Artificial Intelligence in Decision Support Systems for Diagnosis in Medical Imaging
ISBN: 3319688421 ISBN-13(EAN): 9783319688428
Издательство: Springer
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Цена: 19514.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book offers the first comprehensive overview of artificial intelligence (AI) technologies in decision support systems for diagnosis based on medical images, presenting cutting-edge insights from thirteen leading research groups around the world. Medical imaging offers essential information on patients’ medical condition, and clues to causes of their symptoms and diseases. Modern imaging modalities, however, also produce a large number of images that physicians have to accurately interpret. This can lead to an “information overload” for physicians, and can complicate their decision-making. As such, intelligent decision support systems have become a vital element in medical-image-based diagnosis and treatment. Presenting extensive information on this growing field of AI, the book offers a valuable reference guide for professors, students, researchers and professionals who want to learn about the most recent developments and advances in the field.

Artificial Intelligence for Games,Third Edition

Автор: Millington
Название: Artificial Intelligence for Games,Third Edition
ISBN: 1138483974 ISBN-13(EAN): 9781138483972
Издательство: Taylor&Francis
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Цена: 19140.00 р.
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Описание: Artificial Intelligence is an integral part of every video game. This book helps propfessionals keep up with the constantly evolving technological advances in the fast growing game industry and equips students with up-to-date infortmation they need to jumpstart their careers.

Computational Methodologies for Electrical and Electronics Engineers

Автор: Ashutosh Kumar Singh, Rajiv Singh
Название: Computational Methodologies for Electrical and Electronics Engineers
ISBN: 1799833283 ISBN-13(EAN): 9781799833284
Издательство: Mare Nostrum (Eurospan)
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Цена: 29779.00 р.
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Описание: Artificial intelligence has been applied to many areas of science and technology, including the power and energy sector. Renewable energy in particular has experienced the tremendous positive impact of these developments. With the recent evolution of smart energy technologies, engineers and scientists working in this sector need an exhaustive source of current knowledge to effectively cater to the energy needs of citizens of developing countries.

Computational Methodologies for Electrical and Electronics Engineers is a collection of innovative research that provides a complete insight and overview of the application of intelligent computational techniques in power and energy. Featuring research on a wide range of topics such as artificial neural networks, smart grids, and soft computing, this book is ideally designed for programmers, engineers, technicians, ecologists, entrepreneurs, researchers, academicians, and students.

We, the Robots?: Regulating Artificial Intelligence and the Limits of the Law

Автор: Chesterman Simon
Название: We, the Robots?: Regulating Artificial Intelligence and the Limits of the Law
ISBN: 1316517683 ISBN-13(EAN): 9781316517680
Издательство: Cambridge Academ
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Цена: 5702.00 р.
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Описание: Should we regulate artificial intelligence? Can we? From self-driving cars and high-speed trading to algorithmic decision-making, the way we live, work, and play is increasingly dependent on AI systems. This book examines how our laws are dealing with AI, as well as what additional rules and institutions are needed.

Artificial Intelligence in Behavioral and Mental Health Care

Автор: David D. Luxton
Название: Artificial Intelligence in Behavioral and Mental Health Care
ISBN: 0124202489 ISBN-13(EAN): 9780124202481
Издательство: Elsevier Science
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Цена: 9262.00 р.
Наличие на складе: Нет в наличии.

Описание:

Artificial Intelligence in Behavioral and Mental Health Care summarizes recent advances in artificial intelligence as it applies to mental health clinical practice. Each chapter provides a technical description of the advance, review of application in clinical practice, and empirical data on clinical efficacy.

In addition, each chapter includes a discussion of practical issues in clinical settings, ethical considerations, and limitations of use. The book encompasses AI based advances in decision-making, in assessment and treatment, in providing education to clients, robot assisted task completion, and the use of AI for research and data gathering.

This book will be of use to mental health practitioners interested in learning about, or incorporating AI advances into their practice and for researchers interested in a comprehensive review of these advances in one source.

Lean AI: How Innovative Startups Use Artificial Intelligence to Grow

Автор: Patel Lomit
Название: Lean AI: How Innovative Startups Use Artificial Intelligence to Grow
ISBN: 1492059315 ISBN-13(EAN): 9781492059318
Издательство: Wiley
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Цена: 6334.00 р.
Наличие на складе: Поставка под заказ.

Описание: With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company.

Artificial Intelligence In Healthcare

Автор: Bohr, Adam
Название: Artificial Intelligence In Healthcare
ISBN: 0128184388 ISBN-13(EAN): 9780128184387
Издательство: Elsevier Science
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Цена: 16505.00 р.
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Описание:

Artificial Intelligence in Healthcare Data is more than a comprehensive introduction to artificial intelligence and machine learning. The book is split into two sections with an introduction to current healthcare data challenges that is followed by specific applications and case studies. The editors explore how AI is used as a tool in the analysis of healthcare data, specifically focusing on machine learning, deep learning, natural language processing. data privacy, cybersecurity and the ethics. Other sections explore how AI tools can help to interrogate data across a range of healthcare applications, including AI driven wearables and sensors and AI assisted surgery.

This book will be useful for researchers, graduate students and practitioners in computer science, data science, bioinformatics, health informatics, biomedical engineering and clinical engineering.

Introduction to algorithmic marketing

Автор: Katsov, Ilya
Название: Introduction to algorithmic marketing
ISBN: 0692989048 ISBN-13(EAN): 9780692989043
Издательство: Неизвестно
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Цена: 9196.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.

"A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing."

―Ali Bouhouch, CTO, Sephora Americas

"It is a must-read for both data scientists and marketing officerseven better if they read it together."

―Andrey Sebrant, Director of Strategic Marketing, Yandex

"The book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time."

―Victoria Livschitz, founder and CTO, Grid Dynamics

Table of Contents

Chapter 1 - Introduction

  1. The Subject of Algorithmic Marketing
  2. The Definition of Algorithmic Marketing
  3. Historical Backgrounds and Context
  4. Programmatic Services
  5. Who Should Read This Book?
  6. Summary

Chapter 2 - Review of Predictive Modeling

  1. Descriptive, Predictive, and Prescriptive Analytics
  2. Economic Optimization
  3. Machine Learning
  4. Supervised Learning
  5. Representation Learning
  6. More Specialized Models
  7. Summary

Chapter 3 - Promotions and Advertisements

  1. Environment
  2. Business Objectives
  3. Targeting Pipeline
  4. Response Modeling and Measurement
  5. Building Blocks: Targeting and LTV Models
  6. Designing and Running Campaigns
  7. Resource Allocation
  8. Online Advertisements
  9. Measuring the Effectiveness
  10. Architecture of Targeting Systems
  11. Summary

Chapter 4 - Search

  1. Environment
  2. Business Objectives
  3. Building Blocks: Matching and Ranking
  4. Mixing Relevance Signals
  5. Semantic Analysis
  6. Search Methods for Merchandising
  7. Relevance Tuning
  8. Architecture of Merchandising Search Services
  9. Summary

Chapter 5 - Recommendations

  1. Environment
  2. Business Objectives
  3. Quality Evaluation
  4. Overview of Recommendation Methods
  5. Content-based Filtering
  6. Introduction to Collaborative Filtering
  7. Neighborhood-based Collaborative Filtering
  8. Model-based Collaborative Filtering
  9. Hybrid Methods
  10. Contextual Recommendations
  11. Non-Personalized Recommendations
  12. Multiple Objective Optimization
  13. Architecture of Recommender Systems
  14. Summary

Chapter 6 - Pricing and Assortment

  1. Environment
  2. The Impact of Pricing
  3. Price and Value
  4. Price and Demand
  5. Basic Price Structures
  6. Demand Prediction
  7. Price Optimization
  8. Resource Allocation
  9. Assortment Optimization
  10. Architecture of Price Management Systems
  11. Summary

Handbook of Research on Foundations and Applications of Intelligent Business Analytics

Автор: Sun Zhaohao, Wu Zhiyou
Название: Handbook of Research on Foundations and Applications of Intelligent Business Analytics
ISBN: 1799890163 ISBN-13(EAN): 9781799890164
Издательство: Mare Nostrum (Eurospan)
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Цена: 50728.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Highlights not only big data, but also big information, big knowledge, and big wisdom for intelligent business and decision making. The book also dives into intelligent business analytics to understand consumers in the digital age, and business analytics as an emerging paradigm under the increasing complexity of businesses and business processes.

Artificial Intelligence for Marketing: Practical Applications

Автор: Sterne Jim
Название: Artificial Intelligence for Marketing: Practical Applications
ISBN: 1119406331 ISBN-13(EAN): 9781119406334
Издательство: Wiley
Рейтинг:
Цена: 6178.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.


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