Описание: The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.
Автор: Hervey Название: Semiotic Perspectives ISBN: 1138694266 ISBN-13(EAN): 9781138694262 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: First published in 1982, this book looks at a wide variety of issues concerning the vast field of study that is ‘semiotics. It begins by tracing the beginnings of modern semiotics in the works two pioneering figures — Saussure and Peirce — in order to present fundamental assumptions, notions and distinctions which provide an essential background to the more recent developments. The author then goes on to look at Behavioural Semiotics, Luis Prieto’s idea of "l’Acte Semique", Austin’s theory of ‘Speech Acts’ and Searle’s elaborations, Barthes’ move away from philosophical and scientific approaches in his ideology of Socio-Cultural Signification, Functionalism and Axiomatic Functionalism, style as a form of communication, semiotics of the cinema, and communicative behaviour in non-human species.
This volume analyses the interpretation of the built environment by connecting analytical frames developed in the fields of semiotics and geography. It focuses on specific components of the built environment: monuments and memorials, as it is easily recognisable that they are erected to promote specific meanings in the public space.
The volume concentrates on monuments and memorials in post-Soviet countries in Eastern Europe, with a focus on Estonia. Elites in post-Soviet countries have often used monuments to shape meanings reflecting the needs of post-Soviet culture and society. However, individuals can interpret monuments in ways that are different from those envisioned by their designers. In Estonia, the relocation and removal of Soviet monuments and the erection of new ones has often created political divisions and resulted in civil disorder.
This book examines the potential gap between the designers’ expectations and the users’ interpretations of monuments and memorials. The main argument is that connecting semiotics and geography can provide an innovative framework to understand how monuments convey meanings and how these are variously interpreted at societal levels.
Автор: Eco Umberto Название: Semiotics and the Philosophy of Language ISBN: 0253203988 ISBN-13(EAN): 9780253203984 Издательство: Wiley EDC Рейтинг: Цена: 3259.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature . . . this collection can be read with pleasure by those unversed in semiotic theory." —Times Literary Supplement
In a world of global communication, where each one’s life depends increasingly on signs, language and communication, understanding how we relate and opening ourselves to otherness, to differences in all their forms and aspects is becoming more and more relevant. Today, we often understand the differences in terms of adversity or opposition and forget the value of the similarities. Semiotic approaches can provide a critical point of view and a more general reflection that can redefine some aspects of the discussion about the nature of these semiotic categories, differences and similarities. The dichotomy differences – similarities is fundamental to understanding the meaning-making mechanisms in language (De Saussure, 1966; Deleuze, 1995), as well as in other sign systems (Ponzio, 1995; Sebeok & Danesi, 2000). Meaning always appears in the “play of differences” (Derrida, 1978) and similarities. Therefore, the phenomena of similarities and differences must be considered complementary (Marcus, 2011). This book addresses and offers new perspectives for analyzing and understanding sensitive topics in the world of global communication (humanities education, responsive understanding of otherness, digital culture and new media power).
Описание: The go-to introductory guide to semiotic theory and practice, this second edition features a new chapter on semiotics in the digital age and sheds light on how we grasp for meaning in the modern world.
Описание: By integrating ideas of Peirce, Buhler, Bakhtin, Piaget and Jakobson, in this book the author defines three linguistic supertypes each operating with either the situation in reality, the speaker`s experience of it or his condensed information to the hearer.
Автор: Ceriani, Giulia (bergamo University, Italy) Название: Sense of rhythm ISBN: 1837970319 ISBN-13(EAN): 9781837970315 Издательство: Emerald Рейтинг: Цена: 9148.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The importance of rhythm spans time and space, its significance both natural and constructed. As contemporary society challenges us to search for connection, the question of rhythm is profoundly and uniquely capable of managing the exchange and dialogue between deep narrativity and surface figurativeness.
A semiotic examination of the regulative efficacy of rhythm is at the centre of The Sense of Rhythm, which frames rhythm as a characteristic of texts and narratives in order to organize and sense meaning. Rhythm is capable of creating and conveying a passionate tone, and of fostering cross-disciplinary and cross-textual convergences. An awareness and recognition of rhythmic structure allows for potential to cross-code between perception and sensation across cultures.
This new edition, published for the first time in English, brings semiotician Giulia Ceriani’s research to English-speaking students and researchers across disciplines. The Sense of Rhythm serves as a foundation for interdisciplinary research, creative practices, and a unique semiotic approach to the study of rhythm.
Автор: Dinda L. Gorlee Название: Wittgenstein in Translation: Exploring Semiotic Signatures ISBN: 1614511446 ISBN-13(EAN): 9781614511441 Издательство: Walter de Gruyter Рейтинг: Цена: 24165.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The volume reveals the depths of Wittgenstein`s soul-searching writings - his "new" philosophy - by concentrating on fragments in ordinary language and using few technical terms.
Автор: Georges Mounin Название: Semiotic Praxis ISBN: 1468448315 ISBN-13(EAN): 9781468448313 Издательство: Springer Рейтинг: Цена: 6097.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Catherine Tihanyi Georges Mounin, an important figure in contemporary French intellec- tual life, has made significant and original contributions in semiotics, I semantics, poetics, the linguistic theory and practice of translation, and the study of the history of linguistics.
In a world of global communication, where each one’s life depends increasingly on signs, language and communication, understanding how we relate and opening ourselves to otherness, to differences in all their forms and aspects is becoming more and more relevant. Today, we often understand the differences in terms of adversity or opposition and forget the value of the similarities. Semiotic approaches can provide a critical point of view and a more general reflection that can redefine some aspects of the discussion about the nature of these semiotic categories, differences and similarities. The dichotomy differences – similarities is fundamental to understanding the meaning-making mechanisms in language (De Saussure, 1966; Deleuze, 1995), as well as in other sign systems (Ponzio, 1995; Sebeok & Danesi, 2000). Meaning always appears in the “play of differences” (Derrida, 1978) and similarities. Therefore, the phenomena of similarities and differences must be considered complementary (Marcus, 2011). This book addresses and offers new perspectives for analyzing and understanding sensitive topics in the world of global communication (humanities education, responsive understanding of otherness, digital culture and new media power).
In a world of global communication, where each one’s life depends increasingly on signs, language and communication, understanding how we relate and opening ourselves to otherness, to differences in all their forms and aspects is becoming more and more relevant. Today, we often understand the differences in terms of adversity or opposition and forget the value of the similarities. Semiotic approaches can provide a critical point of view and a more general reflection that can redefine some aspects of the discussion about the nature of these semiotic categories, differences and similarities. The dichotomy differences – similarities is fundamental to understanding the meaning-making mechanisms in language (De Saussure, 1966; Deleuze, 1995), as well as in other sign systems (Ponzio, 1995; Sebeok & Danesi, 2000). Meaning always appears in the “play of differences” (Derrida, 1978) and similarities. Therefore, the phenomena of similarities and differences must be considered complementary (Marcus, 2011). This book addresses and offers new perspectives for analyzing and understanding sensitive topics in the world of global communication (humanities education, responsive understanding of otherness, digital culture and new media power).
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
