Change, Damon Centola

Автор: Centola, Damon
Название: Change
ISBN: 1529373387 ISBN-13(EAN): 9781529373387
Издательство: Little Brown
Цена: 2374.00 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание: How do you change someone`s mind? How do you stop bad habits? A bold new theory about the way ideas and behaviours spread (and can be altered) from the world`s leading expert, Professor Damon Centola

Автор: Centola, Damon
Название: Change
ISBN: 1529373360 ISBN-13(EAN): 9781529373363
Издательство: Little Brown
Рейтинг:
Цена: 3036.00 р.
Наличие на складе: Нет в наличии.

Описание: For all fans of great thrillers, of authors such as James Swallow, Frank Gardner, Terry Hayes, John le Carre, The Stranger sweeps us onward at white-knuckle pace, riding alongside a killer from our deepest nightmares and in Jude Lyon, an MI6 agent who is both ruthless and vulnerable - a new hero for a new decade.

Автор: Centola, Damon
Название: Change
ISBN: 1529373387 ISBN-13(EAN): 9781529373387
Издательство: Little Brown
Рейтинг:
Цена: 2374.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: How do you change someone`s mind? How do you stop bad habits? A bold new theory about the way ideas and behaviours spread (and can be altered) from the world`s leading expert, Professor Damon Centola

Автор: Centola Damon
Название: Change: Why It Fails and How to Make It Succeed
ISBN: 0316457337 ISBN-13(EAN): 9780316457330
Издательство: Hachette Book Group
Цена: 3031.00 р.
Наличие на складе: Нет в наличии.

Описание: A bold and paradigm-busting new theory about the complex way ideas, movements, and behaviors spread, and how to efficiently effect the change you want to see in the world -- for readers of Malcolm Gladwell, Richard Thaler, and Cass Sunstein.

Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same.

When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways.

Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.