Автор: Yoon, Hyunsun (Catherine) Название: Branded Entertainment in South Korea ISBN: 0367205319 ISBN-13(EAN): 9780367205317 Издательство: Taylor&Francis Рейтинг: Цена: 9033.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
Автор: Dagnino Название: Branded Entertainment and Cinema ISBN: 0815348525 ISBN-13(EAN): 9780815348528 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
Автор: Hardy Jonathan Название: Branded Content: The Fateful Merging of Media and Marketing ISBN: 113819042X ISBN-13(EAN): 9781138190429 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands` own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
Автор: Wingard Jennifer Название: Branded Bodies, Rhetoric, and the Neoliberal Nation-State ISBN: 1498511791 ISBN-13(EAN): 9781498511797 Издательство: Bloomsbury Рейтинг: Цена: 7126.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States` most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed "bodies" are identified through branding. By showing how brands are assembled to create affective threats, this book articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding.
Автор: Wingard Jennifer Название: Branded Bodies, Rhetoric, and the Neoliberal Nation-State ISBN: 0739180207 ISBN-13(EAN): 9780739180204 Издательство: Bloomsbury Рейтинг: Цена: 15048.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection of writings by prominent politicians, authors, and activists of the Progressive Era explores Progressivism`s role in the development of American political thought. Pestritto and Atto provide insight into each figure`s influence on Progressive Era American politics by introducing each entry with the context within which the author of a given selection is writing.
Автор: Hardy Jonathan Название: Branded Content: The Fateful Merging of Media and Marketing ISBN: 1138190411 ISBN-13(EAN): 9781138190412 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands` own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
Автор: Horner David Название: Understanding Media Ethics ISBN: 1849207887 ISBN-13(EAN): 9781849207881 Издательство: Sage Publications Рейтинг: Цена: 7285.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A student friendly exploration of both the theory and practice of media ethics. Full of pedagogy and covering the digital alongside the classical, no other book on the market is as up-to-date or as full of case studies.
Winner, 2020 Outstanding Book Award, given by the International Communication Association
Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers
How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.
Описание: Adventures in Childhood looks at the business of play and the development of modern intellectual property rights as they evolved in the twentieth century. In doing so, the book explores the paradoxical relationship between exploitation and innocence and the controversies that underpin the construction of the child as a consumer.
Автор: Falk Ben Название: Entertainment Journalism ISBN: 1138649384 ISBN-13(EAN): 9781138649385 Издательство: Taylor&Francis Рейтинг: Цена: 6276.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Entertainment Journalism presents a comprehensive overview and clear practical guidance on the key elements of entertainment journalism: one of the most highly visible areas of global media practice.
Описание: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media.
Examining the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this premier reference source is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Автор: Carey Shenkman, Ralph Engelman Название: Century of Repression: The Espionage Act and Freedom of the Press ISBN: 0252086635 ISBN-13(EAN): 9780252086632 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3129.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A Century of Repression offers an unprecedented and panoramic history of the use of the Espionage Act of 1917 as the most important yet least understood law threatening freedom of the press in modern American history. It details government use of the Act to control information about U.S. military and foreign policy during the two World Wars, the Cold War, and the War on Terror. The Act has provided cover for the settling of political scores, illegal break-ins, and prosecutorial misconduct.
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