Автор: Krawczyk Renata Название: Dreamland: Coloring Whimsical Worlds ISBN: 1684620341 ISBN-13(EAN): 9781684620340 Издательство: Wiley Рейтинг: Цена: 2572.00 р. Наличие на складе: Ожидается поступление.
Описание: Step into a magical world of fanciful characters, animals and landscapes that will delight adult colouring fans of fairy tales, landscapes and whimsical drawings.
Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience.
What sets this copywriter's handbook apart from other copywriting books:
Copywriting 101--Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age.
Fundamental strategies--Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned.
But wait, there's more--Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more.
Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.
Описание: This book describes the biases most relevant to investing, include background on how biases develop, and offer practical strategies to help you to improve your performance.
The authors offer a guide to categorizing biases based on cutting-edge brain science, which will enable readers to implement best practices that guard against whole sets of biases. Emphasis is placed on the practical implications of financial decision-making and provides a scientific basis for adjusting investing practices, to avoid common cognitive traps.
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