Описание: The Salesforce market is booming right now; employers have recognized the value that Salesforce experts add to an organization and want to hire them over their counterparts. This book will equip you with the tools you need to build a successful career in Salesforce administration and, moreover, it will help you crack the Advanced Admin Certifica...
Описание: In this book, you`ll understand how to work with the Salesforce CRM platform. With the help of examples and use cases, Salesforce CRM - The Definitive Admin Handbook ensures you get up and running in no time.
Автор: Kale, Vivek Название: Implementing SAP® CRM ISBN: 0367378051 ISBN-13(EAN): 9780367378059 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap.
Implementing SAP(R) CRM will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation.
CRM implementations can add significant benefit to the company's bottom line only if the company first transforms itself into a customer-centric and customer-responsive enterprise. This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It further spells out business process reengineering (BPR) strategies to configure internal business processes and operations with SAP CRM to improve customer-facing strategies, services, and relationships.
Автор: Nguyen Bang Название: Dark Side of CRM ISBN: 1138803324 ISBN-13(EAN): 9781138803329 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
Автор: Perna Andrea Название: CRM Systems in Industrial Companies ISBN: 1137335653 ISBN-13(EAN): 9781137335654 Издательство: Springer Рейтинг: Цена: 14635.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
Описание: Provides relevant theoretical frameworks and the latest results of empirical research in the field. It is written for professionals who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks.
Автор: Nguyen Название: The Dark Side of CRM ISBN: 1138803316 ISBN-13(EAN): 9781138803312 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
Описание: The subject of the book is “Customer Relationship Management (CRM).” The target audience is multi-layered:Businesses of all types and sizes from SME’s upwards. Board Directors, Senior Managers and middle managers in CRM related functions: IT, Marketing, Sales, Customer Service etc.MBA and masters’ students and upper level graduates studying business related degrees.Students or independent learners seeking CRM education or certification through organisations such as AARM (Association for the Advancement of Relationship Marketing).Those pursuing professional qualifications in marketing through international organisations such as the Chartered Institute of Marketing.CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognised that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community starting to address the subject in the early 2000’s.To-day, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the centre of the business.The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. This book is designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the “C,” “R” and “M” in CRM. It is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to go about converting them into delivery. It is written in an easily digestible, non-academic style. It is intended that the reader can relate to the subject as part of “real” business whilst treating the subject with the utmost respect. In so doing, really engaging and involving the reader.
Описание: Presents theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. The book covers a wide range of topics, including disruptive marketing, artificial intelligence, and customer behaviour.
Автор: Ali Shabdar Название: Mastering Zoho CRM ISBN: 1484229037 ISBN-13(EAN): 9781484229033 Издательство: Springer Рейтинг: Цена: 4024.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Teaches you to use Zoho CRM effectively to benefit your business. This book takes you through a number of real-life scenarios and teaches you how to use Zoho CRM to create solutions for your business, with no technical background needed and with little to no coding required. Sound too good to be true? Technology makes our lives easier and there are a large number of resources on offer to help with various tasks, including managing business information. With all the tools, apps, and services to choose from, it is still a daunting and often expensive undertaking for businesses to create solutions that fit their specific requirements. That's where Zoho CRM comes in. Using this book you can create a fully-functional cloud-based app that manages your company information, is elegant to use, and cost-effective to maintain. Basic computer and internet skills is all you need to successfully launch your very own CRM with the help of this book. Get started today with Mastering Zoho CRM. What You'll Learn
Set up Zoho CRM properly from the ground up
Model your business processes and implement them on Zoho CRM
Centralize and manage your entire marketing, sales, and customer service processes
Integrate CRM with other Zoho tools to streamline day to day business operations
Create powerful dashboards and reports to provide relevant, actionable information to concerned people
Use advanced CRM features such as workflow automation, role-based security, territories, etc.
Connect Zoho CRM to external tools and services to extend features, and let CRM scale up with your business needs.
Who This Book Is For
Small business owners and solopreneurs who want to take control of the beating heart of their business -their marketing, sales, and customer-service efforts- without spending tens of thousands of dollars on customized solutions.
Solution providers and consultants who want to learn the ins and outs of one of the hottest CRM tools in the market and provide winning related services to their clients by adding Zoho to their list of offerings.
Описание: Microsoft has introduced a new product based on MS Dynamics CRM named MS Dynamics 365 which consists of 7 components and has extended functionality compared to any other CRM systems. It is equipped to be flexible to meet the needs of businesses. This book provides a comprehensive coverage of Dynamics 365 and helps you make your tasks much simpler.
Автор: Blumberg, Donald F. Название: Managing High-Tech Services Using a CRM Strategy ISBN: 1574443461 ISBN-13(EAN): 9781574443462 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Нет в наличии.
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