Libraries have historically played a role as a community builder, providing resources and spaces where knowledge can be archived, shared and created. They can also play a pivotal role in fostering the public's understanding of science and scientific processes. From makerspaces to data visualization labs to exhibits, many libraries already delve into scientific explorations and many more could join them. Scientists often need to include "broader impacts" goals in grant proposals, but they might not know where to begin or feel that they do not have the time to devote to public engagement. This is where libraries and librarians can help.
Research in science communication also supports tapping into libraries for public engagement with science. Studies show that it is important for scientists to present findings in an apolitical way--not aligning with one solution or one way of thinking and not being seen as an activist (Druckman, 2015; Jamieson & Hardy, 2014). One of the core tenets of librarians and libraries is to present information in a neutral way. Research also shows that Informal conversations about science can have a greater effect on people than reading about it online or hearing about it on the news (Eveland & Cooper, 2013). Again, libraries can play a role in fostering these types of conversations.
Given this landscape, this book will demonstrate concrete ways that libraries and librarians can play a role in fostering public engagement with science. In addition to background information on the current landscape of public knowledge and understanding of science, it will also include best practices and case studies of different types of programming and services that libraries can offer. Often libraries do not jump to mind when people think about science education or science literacy, and many librarians do not come from a science background. Literature on science programming and sharing science is largely absent from the library field. This book will help give confidence to librarians that they can participate in engaging the public with science. At the same time, it will provide a conduit to bring informal science educators, communication officers from universities or research organizations who share scientific discoveries with the public, and librarians together to explore ways to align their work to promote scientific literacy for all.
Demonstrates concrete ways that libraries and librarians can play a role in fostering public engagement with science
Features best practices and case studies of different types of programming and services that libraries can offer
Provides a conduit to bring informal science educators, communication officers, and librarians together to explore ways to align their work to promote scientific literacy
Описание: An important addition to the research on how libraries can work with their communities to provide critical services and resources. Providing valuable insights about the diverse ways that outreach can be accomplished within and through communities, this volume serves as a significant resource for library managers, staff and their partners.
Create Amazing Business Opportunities and Reach More Followers with the Power of Youtube
While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are.
This book is going to take some time to talk about some of the things that you need to know to get started with marketing on YouTube. Some of the things that we will discuss in this book about marketing on YouTube include:
Getting started with YouTube
Doing your first video
Understanding your audience
Providing value to the audience
Tips and strategies for you channel
How to use a conversion video to upsell your product
Promoting your videos
Creating your own AdWords campaign
Using YouTube Analytics to track your performance
YouTube is one of the best platforms to use when it comes to marketing your company. It allows you to become really creative and come up with a way to form meaningful relationships with your customers...
If you are ready to give YouTube marketing a try, Grab a Copy of this book to help you get started
Описание: Based in part on her extensive experience coordinating large-scale initiatives, this guide from ASCLA Leadership and Professional Achievement Award-winning consultant Horton will walk you through formulating and shaping your ideas into sellable, actionable projects.
Автор: Miles Название: Interactive Marketing ISBN: 1138008826 ISBN-13(EAN): 9781138008823 Издательство: Taylor&Francis Рейтинг: Цена: 7808.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and `guerrilla marketing.` In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.
Название: Rural and small public libraries ISBN: 1787431126 ISBN-13(EAN): 9781787431126 Издательство: Emerald Рейтинг: Цена: 16870.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume begins by defining the challenges that rural and small libraries face before shifting to an analysis of ways that these obstacles can be overcome or mitigated. The authors explore ideas for enhancing community partnerships and outreach by using rural and small public libraries as centers for local cultural heritage activities.
Описание: Disasters can happen without warning and cause detrimental damage to society. By planning and conducting research beforehand, businesses can more effectively aid in relief efforts. The Developing Role of Public Libraries in Emergency Management: Emerging Research and Opportunities is an essential reference source for the latest scholarly information on library engagement in official emergency response and how these institutions can offer community aid in disaster situations. Featuring extensive coverage on a number of topics such as hazard analysis, mitigation planning, and local command structure, this publication is ideally designed for academicians, researchers, and practitioners seeking current research on the role local businesses play in emergency response situations.
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