Academic Brands, Biagioli, Mario

Автор: Mark Margaret, Pearson Carol S., Mark Margaret
Название: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
ISBN: 0071364153 ISBN-13(EAN): 9780071364157
Издательство: McGraw-Hill
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Цена: 4631.00 р.
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Описание: Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Автор: Sharp, Byron
Название: How brands grow
ISBN: 0195573560 ISBN-13(EAN): 9780195573565
Издательство: Oxford Academ
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Цена: 5938.00 р.
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Описание: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Автор: Lury, C.
Название: Brands
ISBN: 0415251826 ISBN-13(EAN): 9780415251822
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

Автор: Ind Nicholas, Horlings Sandra
Название: Brands with a Conscience: How to Build a Successful and Responsible Brand
ISBN: 0749475447 ISBN-13(EAN): 9780749475444
Издательство: Неизвестно
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Цена: 8401.00 р.
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Описание: Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.

Автор: Stephen Brown
Название: Brands and Branding
ISBN: 1473919517 ISBN-13(EAN): 9781473919518
Издательство: Sage Publications
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Цена: 19325.00 р.
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Описание: A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

Автор: Desai
Название: Brands, Competition Law and IP
ISBN: 1107103460 ISBN-13(EAN): 9781107103467
Издательство: Cambridge Academ
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Цена: 16474.00 р.
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Описание: Brands and brand management have become a central feature of the modern economy. Yet, the reality of modern branding is not adequately taken into account in the law. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function.

Автор: Zhiyan W., Borgerson J., Schroeder J.
Название: From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History
ISBN: 1349446637 ISBN-13(EAN): 9781349446636
Издательство: Springer
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Цена: 6097.00 р.
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Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.

Автор: Andjelic Ana
Название: The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
ISBN: 0367552213 ISBN-13(EAN): 9780367552213
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.

Автор: Jackson Daniel
Название: Hit Brands
ISBN: 1137271477 ISBN-13(EAN): 9781137271471
Издательство: Springer
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Цена: 6097.00 р.
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Описание: Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Автор: Schroeder Jonathan
Название: From Chinese Brand Culture to Global Brands
ISBN: 1137276347 ISBN-13(EAN): 9781137276346
Издательство: Springer
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Цена: 7317.00 р.
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Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.

Автор: Britton Matthew
Название: Youthnation: Building Remarkable Brands in a Youth-Driven Culture
ISBN: 1118981146 ISBN-13(EAN): 9781118981146
Издательство: Wiley
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Цена: 3008.00 р.
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Описание: Youth is no longer an age it`s a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy.

Автор: Massi Marta, Turrini Alex
Название: The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations
ISBN: 3030261204 ISBN-13(EAN): 9783030261207
Издательство: Springer
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Цена: 7927.00 р.
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Описание: Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels.