Описание: This book offers an innovative, unified theoretical model for better understanding of the processes underpinning naming and framing and the power of words in shaping our perceived reality
Название: The Naming Book ISBN: 1599186667 ISBN-13(EAN): 9781599186665 Издательство: Неизвестно Цена: 2757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A name can be a business`s first impression, a product`s calling card, and a brand`s defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.
Relevanz von Naming Rights.- Chancen und Herausforderungen von Naming Rights fьr die identitдtsbasierte Markenfьhrung.- Kompositionelle und holistische Analyse der Kommunikationswirkungen und Цkonomisierung von Naming Rights anhand eines Fallbeispiels
Описание: By providing excellent service, organizations build strong relationships with customers, generate barriers to competition, utilize resources more efficiently, and increase profitability. This book provides concepts and tools to help managers:Uncover new sources of revenue from innovations and improvements in the customer experience, including leveraging business analytics and metrics.Design service processes, operations and channels to create customer experiences that build relationships, as well as design responses to service failures.Manage people, physical evidence, branding and communications to effectively cocreate experiences with customers.The Customer Experience is the sensory, cognitive, emotional, social, and behavioral dimensions of all activities that connect the customer and the organization over time across touch points and channels. It encompasses all activities involving the customer where the organization is the focal object, including prepurchase activities (such as exposure to a website ad), and purchase, consumption, and engagement behaviors (blogging, sharing photos).This book analyzes the challenges of creating excellent customer experiences, including the management of technology and new media. It describes how customers coproduce and cocreate their experiences, and how these activities influence business revenues and costs. The book takes a deep dive into the psychology of customers, revealing the conceptual building blocks of customer experiences and how they build relationships over time. These ideas provide a business perspective on how to manage relationships with customers to generate cash flows and profitability, including the role of pricing.
Описание: Today`s customers are overwhelmed by information and endless consumer options. In this environment, salespeople don`t have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it`s game over.
Автор: Gillooly, Leah (manchester Metropolitan University, Uk) Eddy, Terry (university Of Windsor, Canada) Medway, Dominic (manchester Metropolitan Universit Название: Stadia naming rights in sport ISBN: 0367630087 ISBN-13(EAN): 9780367630089 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.
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